
"Day-to-night makeup, as it was presented in the Y2K era, often meant layering on a darker lip or more dramatic eyeshadow to enter 'night mode.' And yet, this doesn't seem to be a step that's embedded into everyday life."
"On TikTok, creator @elizabeth__cee said, 'I really thought that when I became an adult I would have to constantly transform my makeup day to night at the drop of a hat. Turns out that wasn't the case lol.'"
"Darker, moodier makeup was more popular in the '90s, 2000s, and 2010s. People lived for a full face of makeup: smoky eyes, cut creases, high-contrast lip combos."
"Today, it's all about a more natural look. Even when going out at night, you'll see a sea of 'no makeup makeup'-style glows."
The concept of day-to-night makeup, popularized in the early 2000s, involved dramatic transformations for evening looks. However, this practice has diminished in contemporary life, with many adults, including millennials, noting the absence of such rituals. Instead, makeup trends have shifted towards a more natural aesthetic, even for nighttime events. The acceptance of casual makeup styles has made the need for significant transitions less relevant, leading to a more relaxed approach to beauty routines.
Read at Bustle
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