Louis Vuitton will launch its inaugural makeup line, La Beauté, on August 25, featuring luxurious lipsticks priced at $160 each. The collection is designed to reflect the brand's luxury and functionality, evident in its collectible packaging inspired by iconic travel trunks. Legendary makeup artist Pat McGrath has collaborated on the collection, emphasizing the deeper emotional connection makeup can create. La Beauté will include a lipstick with 55 shades and a lip balm, showcasing a blend of quality ingredients and high-impact formulas that define the brand's commitment to craftsmanship.
"I've always said makeup is more than product: It's performance, obsession, and emotion. This new chapter is about pushing craftsmanship into a new realm."
"Lipstick is a presence. It's a signature in a single stroke. It's how women carry themselves in the world."
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