"I had seen the brand mentioned over the last few years, but I watched an online interview with the founder, Tina Craig, in October and was so intrigued by the entire brand that I had to try it for myself! When Tina started the brand, she wasn't thinking of a full skincare line. She began testing products in 2017 with one goal in mind: to make the best product she couldn't find on the market."
"I'm paraphrasing from the interview, but Tina said she was so sick of doing a 13-step skincare routine, only doing certain acids on M/W/F and letting her skin rest on other days, only doing retinol on Sunday nights, etc. Life was already complicated and busy, so she just wanted to slap one product on her face and go to bed! Sounds familiar, right??"
U Beauty launched in fall 2019 with the Resurfacing Compound and added the Super Hydrator a year later. Product development started in 2017 with the goal of creating a single high-performance product to fill unmet market needs. The brand promotes simplified routines to replace complex multi-step regimens with concise daily applications. Siren Capsule Technology functions as the primary differentiator and underpins product delivery and efficacy. Initial offerings include resurfacing and hydrating treatments plus Lip Plasmas. The Resurfacing Compound, Super Hydrator, and Lip Plasmas were obtained in November and used daily for months, with updated images, links, and a promo code added.
Read at bowsandsequins.com
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