#affordable-beauty

#affordable-beauty

E.l.f. Beauty CFO Mandy Fields wants to play on the biggest stage there is. The rising beauty powerhouse, a Gen Z favorite, ran its first Super Bowl Sunday ad in 2023. From a finance perspective, Fields said the company's confidence in big-ticket Super Bowl investments stems from their long-term impact on brand awareness rather than a focus on immediate dollar-for-dollar return.

Remember that viral TikTok showing someone's $500 skincare routine? I watched it three times, mentally calculating how many months of rent that collection represented. Then I looked at my own bathroom shelf, packed with Korean beauty products that cost me less than a nice dinner out, and realized something: My skin had never looked better, and I'd spent a fraction of what my luxury-brand-devoted friends had.

In this gift guide, Filter staff and contributors recommend inexpensive treats that feel like they should cost more than they do. They're all things that really make life a bit easier or more joyful for example, a sauce that transforms Tuesday-night dinner, a sleep mask that upgrades red-eye flights and a passionately recommended lineup of toys picked by kids, for kids. Read on for our 23 holiday gifts that punch above their price point.

31Strappy Lace Panties That Look Expensive, But Aren't Thanks to their strappy design and scalloped floral lace, these cheeky panties will look like they cost a lot more than you spent. According to reviewers, they're also shockingly comfortable, which isn't surprising given that they're soft and stretchy with an elastic waistband that stays put and doesn't roll. Available sizes: Small - XX-Large Available styles: 17

Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly... Smells like an iced sugar cookie.

The Ordinary UV Filters SPF 45 Serum represents a significant upgrade in chemical sunscreen formulation, blending effortlessly without the drawbacks of a visible white cast.