"This as-told-to essay is based on a conversation with Anastasia Soare, the 67-year-old founder and CEO of cosmetics brand Anastasia Beverly Hills and author of "Raising Brows." She immigrated to the United States from Romania in 1989 and now lives in Los Angeles. The following has been edited for length and clarity. I opened my first salon in Beverly Hills in 1997 based on my "Golden Ratio" eyebrow method, and launched my line of makeup three years later."
"Most days, I wake up before my alarm, but I force myself to stay in bed until 7:30. I start working immediately, checking emails and social media even as I lie there. My life is largely focused on work, but I've learned to find pleasure in it. Sometimes, I'll do a weather forecast for my Instagram or TikTok audience in the mornings, and everybody loves it, but I don't always have time."
"By 8:30, I'm exercising with the weight machine that's in my bedroom. If I have time, I'll run on the treadmill, but I'm often bombarded by early Zoom meetings. My morning skincare routine includes a lot of products, and I change them often, sometimes every week. I feel like you get better results. Then I do my makeup - my foundation, my brows, my blush, and everything else. I use a lot of my own products."
Anastasia Soare immigrated to the United States from Romania in 1989 and now runs Anastasia Beverly Hills from her Los Angeles home. She opened her first salon in Beverly Hills in 1997 based on her "Golden Ratio" eyebrow method and launched a makeup line three years later. Her day begins at 7:30 a.m., often checking emails and social media from bed and occasionally sharing weather forecasts with followers. She limits coffee, exercises at 8:30 with bedroom equipment or a treadmill, balances early Zoom meetings, follows a changing, product-heavy skincare regimen, and applies her own makeup daily while enjoying fashion.
Read at Business Insider
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