#consumer-trends

#consumer-trends

The complexity of our current structure makes it challenging to allocate capital effectively, prioritize initiatives and drive scale in our most promising areas,

But shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz and other food producers have tried to follow those trends. In 2021, Kraft Heinz sold both its Planters nut business and its natural cheese business, vowing to reinvest the money into higher-growth brands like P3 protein snacks and Lunchables. But the company continued to struggle, and Kraft Heinz's net sales fell 3% in 2024.

Momofuku's instant noodles first dropped in 2021 and have expanded to include five different flavors, highlighting a focus on high-quality sauces and air-dried noodles.

The American auto industry's trajectory became clear: go big, or go bust. Gas was cheap, and big trucks and SUVs became the key drivers of profits.

Java Monster is a coffee energy drink that has garnered popularity, available in flavors like Salted Caramel and French Vanilla, but can reach prices of $3.49.

Gabaldon emphasized the need for legacy brands to evolve while maintaining authenticity, stating it's about adapting without sacrificing their heritage. Collaborations serve as bridges to connect with cultural icons and modern consumers.

"Consumers want quality without the prep work, single-serve, no-mess formats that travel well and suit casual drinking occasions."

"We're seeing consumers demand more from their beverages than ever before. It's no longer enough to simply hydrate - today's consumer wants cognitive support, immune boosting, and targeted wellness benefits in every sip."

In the 52 weeks ending July 3, 2021, Americans bought nearly 2.5 billion boxes of cereal, according to market research company Nielsen IQ. In the same period this year, the number was down more than 13% to 2.1 billion.

"Chinese consumers have matured significantly, with many now on their fifth or sixth smartphone. This experience has led them to actively seek unique and advanced devices."

"A lot of the consumers that we're seeing on social media, on TikTok, are so proudly displaying the dupes that they found, kind of as a badge of honour. That stigma really isn't there anymore."

"Argentina's economic situation reflects a dual society, where a privileged minority enjoys a consumer boom while middle and lower classes struggle with spending cuts. This inequality is exacerbated by a strong peso and cheap dollar that benefits affluent citizens."

Barnes & Noble is experiencing tremendous growth as it opens new stores, having opened 23 bookstores in 2025 alone. The strategy of empowering local booksellers is proving successful.

The Tesla Model Y has become the world's best-selling vehicle, marking a shift in preference from traditional gas SUVs to electric compact SUVs and crossovers.

All of this is to say that I spend an inordinate amount of time at Sephora as she wanders the aisles loading "maybes" into her basket.