"Waitrose reports a significant softening of the dry January trend. How soft are we talking? Alcohol sales in January this year, compared to other months, were down just 25%. That still seems like a significant drop, no? It's less so when compared with, say, January 2022, when alcohol sales were 42% lower on average. And the 2026 data suggests that of the 58% of the UK public aiming to cut back, a significant proportion (31%) opted for a damp January."
"This is not just a UK thing: a survey of 1,869 American adults by consumer research firm Curion in late December found that people are no longer asking: Can I go 30 days without drinking? Doesn't January have 31 days? Hmmm, you could be right. Anyway, people are now asking: How do I feel when I drink less and what do I replace it with?"
Waitrose data show a softening of the dry January trend, with January alcohol sales down 25% compared with other months, versus a 42% drop in January 2022. 2026 figures indicate that 58% of the UK public aim to cut back on drinking and that 31% of those chose a damp January rather than full abstinence. A Curion survey of 1,869 US adults found a similar shift from attempting strict 30-day abstinence toward evaluating how reduced drinking feels and what replaces alcohol. Retailers describe a move from all-or-nothing approaches to mindful, moderated drinking; weather and wider stresses may influence decisions.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]