Octavia Morgan Is the First Black Woman to Launch Clean Fine Fragrances at Ulta (and They're So Intoxicating)The article highlights the unique challenges faced by entrepreneurs of color in the beauty industry.
12 tips for finding your signature scent, according to professional perfumersFinding the perfect signature scent involves understanding personal preferences, emotional associations, and testing fragrances on both paper and skin.
I'm a Fragrance Expert-Trust Me, These 9 Perfumes Will Be on Everyone's Necks This Year2025 perfume trends will shift toward stronger, long-lasting aromas alongside fresh scents.
The best $5 impulse buy in San FranciscoFragrance interest surged during the pandemic, making it the fastest-growing sector of the beauty industry.
Friends' 'Scrappy' Side Hustle Led to a $1 Million Product | EntrepreneurLiis co-founders, Alissa Sullivan and Leslie Hendin, bonded over their shared passion for fragrance, leading to the creation of their own brand.
That's That Me Espresso! Sabrina Carpenter Just Dropped a Limited-Edition Coffee-Inspired ScentSabrina Carpenter's 2024 achievements include launching her new perfume 'Me Espresso,' which is well-received and marks her growth in the beauty industry.
Octavia Morgan Is the First Black Woman to Launch Clean Fine Fragrances at Ulta (and They're So Intoxicating)The article highlights the unique challenges faced by entrepreneurs of color in the beauty industry.
12 tips for finding your signature scent, according to professional perfumersFinding the perfect signature scent involves understanding personal preferences, emotional associations, and testing fragrances on both paper and skin.
I'm a Fragrance Expert-Trust Me, These 9 Perfumes Will Be on Everyone's Necks This Year2025 perfume trends will shift toward stronger, long-lasting aromas alongside fresh scents.
The best $5 impulse buy in San FranciscoFragrance interest surged during the pandemic, making it the fastest-growing sector of the beauty industry.
Friends' 'Scrappy' Side Hustle Led to a $1 Million Product | EntrepreneurLiis co-founders, Alissa Sullivan and Leslie Hendin, bonded over their shared passion for fragrance, leading to the creation of their own brand.
That's That Me Espresso! Sabrina Carpenter Just Dropped a Limited-Edition Coffee-Inspired ScentSabrina Carpenter's 2024 achievements include launching her new perfume 'Me Espresso,' which is well-received and marks her growth in the beauty industry.
Hailey Bieber Paired Her Leg-Baring Dress With This Elegant Ankle AccessoryHailey Bieber wins Beauty Innovator of the Year for her successful Rhode brand, valued at over $1 billion.
Sabrina Carpenter's Go-To Color is Spring 2025's New Beauty HueLight blue makeup is making a significant comeback, inspired by past trends and recent celebrity appearances.
Hailey Bieber Paired Her Leg-Baring Dress With This Elegant Ankle AccessoryHailey Bieber wins Beauty Innovator of the Year for her successful Rhode brand, valued at over $1 billion.
Sabrina Carpenter's Go-To Color is Spring 2025's New Beauty HueLight blue makeup is making a significant comeback, inspired by past trends and recent celebrity appearances.
Too relaxed about the risks: the crisis in Black women's hair careThe beauty industry endangers Black women's health with unregulated and hazardous hair care products.
Celebrity butt-lift injector who left women with sepsis exposed by BBCA beauty consultant is illegally performing risky cosmetic procedures, endangering clients' health with serious complications and unauthorized medication.
My Natural' Hairdresser Uses Synthetic Chemicals. Can I Leave a Bad Review?Questioning the claims of naturally-derived products is vital for consumer protection.
Too relaxed about the risks: the crisis in Black women's hair careThe beauty industry endangers Black women's health with unregulated and hazardous hair care products.
Celebrity butt-lift injector who left women with sepsis exposed by BBCA beauty consultant is illegally performing risky cosmetic procedures, endangering clients' health with serious complications and unauthorized medication.
My Natural' Hairdresser Uses Synthetic Chemicals. Can I Leave a Bad Review?Questioning the claims of naturally-derived products is vital for consumer protection.
How Beautyfor And Anika Leila Are Tackling Beauty's Excess IssueThe beauty industry is thriving financially but faces a waste crisis resulting from excessive packaging and product disposal.
Inside CEW's 2025 State of the Industry Global Trend ReportThe beauty industry's growth in 2025 is heavily influenced by social selling, consumer mindset changes, and increased focus on sustainability.
These beauty products dissolve-but are they the future of the industry or just more greenwashing?The beauty industry is a significant contributor to plastic waste, prompting innovation in dissolvable products to mitigate environmental impact.
How Beautyfor And Anika Leila Are Tackling Beauty's Excess IssueThe beauty industry is thriving financially but faces a waste crisis resulting from excessive packaging and product disposal.
Inside CEW's 2025 State of the Industry Global Trend ReportThe beauty industry's growth in 2025 is heavily influenced by social selling, consumer mindset changes, and increased focus on sustainability.
These beauty products dissolve-but are they the future of the industry or just more greenwashing?The beauty industry is a significant contributor to plastic waste, prompting innovation in dissolvable products to mitigate environmental impact.
Black Beauty Brands Set the Standard for Inclusive Shade Ranges-These Industry Experts Are Leading the ChargeBuilding an inclusive shade range for complexion products is essential but often neglected in the beauty industry.
Dragons' Den fans 'in tears' over 'best deal' ever on BBC showDeborah Meaden praised a unique business pitch focused on accessibility in beauty, even though the entrepreneur did not secure financial backing.
The Ethical Dilemma of Brand-Sponsored TripsBrand-sponsored trips offer exclusive experiences but raise ethical questions regarding influencer authenticity and product quality.
Christie Brinkley, 71, reveals the cosmetic procedure she 'mainly' does - and the one she's 'dabbled with'Christie Brinkley embraces cosmetic procedures for health and beauty, emphasizing natural looks and the importance of age inclusivity in the beauty industry.
Black Beauty Brands Set the Standard for Inclusive Shade Ranges-These Industry Experts Are Leading the ChargeBuilding an inclusive shade range for complexion products is essential but often neglected in the beauty industry.
Dragons' Den fans 'in tears' over 'best deal' ever on BBC showDeborah Meaden praised a unique business pitch focused on accessibility in beauty, even though the entrepreneur did not secure financial backing.
The Ethical Dilemma of Brand-Sponsored TripsBrand-sponsored trips offer exclusive experiences but raise ethical questions regarding influencer authenticity and product quality.
Christie Brinkley, 71, reveals the cosmetic procedure she 'mainly' does - and the one she's 'dabbled with'Christie Brinkley embraces cosmetic procedures for health and beauty, emphasizing natural looks and the importance of age inclusivity in the beauty industry.
EXCLUSIVE: Ulta Beauty Appoints Lauren Brindley as Chief Merchandising and Digital OfficerLauren Brindley is appointed as Ulta Beauty's new chief merchandising and digital officer to lead growth initiatives.
Sulwhasoo's Concentrated Ginseng Rejuvenating Collection Is Like a Backward Time Machine for Your Skin, BottledSulwhasoo is Korea's top skincare brand, renowned for its dedication to ginseng in product formulation.
Evereden wants to be Gen Alpha's Bonne BellNavigating beauty choices for preteens is complex and requires parental guidance towards safe and age-appropriate products.
Uncommon's myth-busting campaign for The Ordinary reveals the truth behind bogus beauty claimsThe Ordinary's campaign addresses beauty industry misinformation by sharing accessible scientific knowledge on skincare.
Are Sephora kids birthday parties really a thing now?Modern children's birthday parties are evolving, with kids opting for beauty-themed celebrations at retail stores like Sephora.
From Baby Eczema to a Beauty Empire: The Dr. PAWPAW Story | PR LIKE A BOSS!Dr. PAWPAW started from a personal need for a natural remedy for eczema and evolved into a successful global beauty brand.
Hindustan Unilever acquires Peak XV-backed Minimalist for over $340M | TechCrunchHindustan Unilever's acquisition of Minimalist enhances its presence in India's premium skincare market.
Sulwhasoo's Concentrated Ginseng Rejuvenating Collection Is Like a Backward Time Machine for Your Skin, BottledSulwhasoo is Korea's top skincare brand, renowned for its dedication to ginseng in product formulation.
Evereden wants to be Gen Alpha's Bonne BellNavigating beauty choices for preteens is complex and requires parental guidance towards safe and age-appropriate products.
Uncommon's myth-busting campaign for The Ordinary reveals the truth behind bogus beauty claimsThe Ordinary's campaign addresses beauty industry misinformation by sharing accessible scientific knowledge on skincare.
Are Sephora kids birthday parties really a thing now?Modern children's birthday parties are evolving, with kids opting for beauty-themed celebrations at retail stores like Sephora.
From Baby Eczema to a Beauty Empire: The Dr. PAWPAW Story | PR LIKE A BOSS!Dr. PAWPAW started from a personal need for a natural remedy for eczema and evolved into a successful global beauty brand.
Hindustan Unilever acquires Peak XV-backed Minimalist for over $340M | TechCrunchHindustan Unilever's acquisition of Minimalist enhances its presence in India's premium skincare market.
The beauty treatments you can do at home and the ones you really shouldn't, according to the expertsAt-home self-care and DIY beauty treatments are on the rise, as the UK beauty industry rapidly grows following the pandemic.
The story behind Chicago Black hair innovator Luster Products: 'A beautiful testimony'Luster Products was founded by a Chicago barber out of necessity, providing essential hair care for African American clients.
Beauty Retail In 2025: Emerging Trends Shaping The MarketThe beauty industry is shifting from in-store sales to e-commerce and social commerce, reflecting changing consumer shopping behaviors.
The top beauty industry trends in 2025Innovation and client experience are crucial for beauty businesses, surpassing trends.Despite economic challenges, consumers prioritize beauty services and wellness routines.Beauty business owners are diversifying revenue through upsells and enhanced services.
The top beauty industry trends in 2025The beauty industry thrives on innovation, client experience, and adaptability to economic challenges rather than just viral trends.
How Glossier Maintained Brand Integrity While ScalingScaling marketing effectively while preserving brand authenticity is a challenge for growing companies.
What the Evolution of Dupe Culture Means for Beauty Brands and RetailersDupe culture is gaining momentum due to economic pressures and social media influence, encouraging consumers to find affordable beauty alternatives.
The top beauty industry trends in 2025Beauty businesses thrive through creativity and improved client experiences, especially during economic challenges.Consumers continue prioritizing beauty services despite spending cuts in other areas.
Beauty Retail In 2025: Emerging Trends Shaping The MarketThe beauty industry is shifting from in-store sales to e-commerce and social commerce, reflecting changing consumer shopping behaviors.
The top beauty industry trends in 2025Innovation and client experience are crucial for beauty businesses, surpassing trends.Despite economic challenges, consumers prioritize beauty services and wellness routines.Beauty business owners are diversifying revenue through upsells and enhanced services.
The top beauty industry trends in 2025The beauty industry thrives on innovation, client experience, and adaptability to economic challenges rather than just viral trends.
How Glossier Maintained Brand Integrity While ScalingScaling marketing effectively while preserving brand authenticity is a challenge for growing companies.
What the Evolution of Dupe Culture Means for Beauty Brands and RetailersDupe culture is gaining momentum due to economic pressures and social media influence, encouraging consumers to find affordable beauty alternatives.
The top beauty industry trends in 2025Beauty businesses thrive through creativity and improved client experiences, especially during economic challenges.Consumers continue prioritizing beauty services despite spending cuts in other areas.
Beauty Editors Are Obsessed With This Revolutionary New Serum That's Powered By BeesGuerlain's new honey-based serum combines historical wisdom with modern science, showcasing honey's potent skin benefits backed by extensive research.
5 Podcasts About Beauty, Skin Care and Self-CareThe beauty industry is booming, driven by Gen Z's interest in preventative skin care and demand for personalized products.
Take Better Care of Your SkinThe beauty industry markets countless products but a simple routine remains most effective.Skin care simplicity is key: focus on hydration and comfort without excess products.
Beauty Editors Are Obsessed With This Revolutionary New Serum That's Powered By BeesGuerlain's new honey-based serum combines historical wisdom with modern science, showcasing honey's potent skin benefits backed by extensive research.
5 Podcasts About Beauty, Skin Care and Self-CareThe beauty industry is booming, driven by Gen Z's interest in preventative skin care and demand for personalized products.
Take Better Care of Your SkinThe beauty industry markets countless products but a simple routine remains most effective.Skin care simplicity is key: focus on hydration and comfort without excess products.
How Danessa Myricks Built Her Eponymous Beauty BrandDanessa Myricks exemplifies how to pivot successfully across diverse career paths, highlighting resilience and innovation in the beauty industry.
The beauty industry isn't using branded audio as effectively as it could beBeauty brands are often neglecting the importance of a unique sonic identity in their marketing strategies.
How Danessa Myricks Built Her Eponymous Beauty BrandDanessa Myricks exemplifies how to pivot successfully across diverse career paths, highlighting resilience and innovation in the beauty industry.
The beauty industry isn't using branded audio as effectively as it could beBeauty brands are often neglecting the importance of a unique sonic identity in their marketing strategies.
Scientists have uncovered a surprising way to prevent unwanted hairA common food additive may lead to a revolutionary method for hair removal by activating taste receptors in hair follicles.
Estee Lauder continues generative AI push with Adobe integrationEstée Lauder Companies is using generative AI with Adobe for enhanced marketing campaign efficiency.The partnership aligns with ELC's initiative for consumer-centric digital transformation.
PR LIKE A BOSS! The Jo Jones Edition | PR LIKE A BOSS!Effective public relations relies heavily on storytelling and authenticity rather than product hype.Micro-influencers and engagement are crucial in today's PR landscape.Crafting compelling press releases is still relevant for brand communication.
Estee Lauder continues generative AI push with Adobe integrationEstée Lauder Companies is using generative AI with Adobe for enhanced marketing campaign efficiency.The partnership aligns with ELC's initiative for consumer-centric digital transformation.
PR LIKE A BOSS! The Jo Jones Edition | PR LIKE A BOSS!Effective public relations relies heavily on storytelling and authenticity rather than product hype.Micro-influencers and engagement are crucial in today's PR landscape.Crafting compelling press releases is still relevant for brand communication.
Leader Spotlight: Optimizing conversions and loyalty in beauty brands, with Victoria Katsarou - LogRocket BlogMobile content and seamless checkout are key to building customer loyalty and driving conversions in ecommerce.
Helena Rubinstein: A Pioneer of the Modern Beauty IndustryHelena Rubinstein's journey represents a pivotal moment in shaping modern beauty standards and the impact of globalization.
Beauty entrepreneur Jaimee Lupton wants her brands to be a modern L'Oreal. Here's how she plans to get it doneJaimee Lupton aims to disrupt the beauty industry by creating accessible products for younger consumers.Monday Haircare has rapidly gained recognition, becoming an awards-winning brand with significant retail success.
Trinny Woodall built a $72 million-a-year beauty empire in her 50'sSuccess can come from career changes at any age, as demonstrated by Trinny Woodall's journey from fashion presenter to beauty entrepreneur.
How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence (2025) - ShopifyFur's founders successfully transformed the pubic hair care category into a multimillion-dollar business through quality products and trust-building.
Skin in the game - how former Apprentice star became one of the biggest players in the Irish beauty industryKieran Walsh showcases entrepreneurial success, evolving from a small business background to leading a large beauty distribution center.
Key Strategies for Disrupting an Industry (2024) - ShopifyBabba Rivera's Ceremonia brand celebrates her heritage and aims to transform the hair care industry by prioritizing hair health over styling.Babba's journey reflects a personal reconciliation with her cultural identity, shaped by her experiences and dreams.
Helena Rubinstein: A Pioneer of the Modern Beauty IndustryHelena Rubinstein's journey represents a pivotal moment in shaping modern beauty standards and the impact of globalization.
Beauty entrepreneur Jaimee Lupton wants her brands to be a modern L'Oreal. Here's how she plans to get it doneJaimee Lupton aims to disrupt the beauty industry by creating accessible products for younger consumers.Monday Haircare has rapidly gained recognition, becoming an awards-winning brand with significant retail success.
Trinny Woodall built a $72 million-a-year beauty empire in her 50'sSuccess can come from career changes at any age, as demonstrated by Trinny Woodall's journey from fashion presenter to beauty entrepreneur.
How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence (2025) - ShopifyFur's founders successfully transformed the pubic hair care category into a multimillion-dollar business through quality products and trust-building.
Skin in the game - how former Apprentice star became one of the biggest players in the Irish beauty industryKieran Walsh showcases entrepreneurial success, evolving from a small business background to leading a large beauty distribution center.
Key Strategies for Disrupting an Industry (2024) - ShopifyBabba Rivera's Ceremonia brand celebrates her heritage and aims to transform the hair care industry by prioritizing hair health over styling.Babba's journey reflects a personal reconciliation with her cultural identity, shaped by her experiences and dreams.
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram seriesE.l.f. Cosmetics is leveraging telenovelas in Mexico for a new engaging marketing campaign.
What It Takes to Sell Beauty on DouyinDouyin offers significant opportunity for beauty brands, but high traffic costs create a challenging economic landscape.
TikTok's 'recession brunette' trend signals tough economic timesThe trend of blondes returning to their natural color reflects broader economic challenges.Financial strains lead individuals to reduce spending on beauty services, including hair color upkeep.
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram seriesE.l.f. Cosmetics is launching a telenovela-themed campaign in Mexico to connect with consumers through entertainment-focused marketing.
Gen Z Leads Surge in Personal Care and Beauty SalesThe rise of Gen Z and social media has significantly transformed the beauty and personal care industry, driving its global growth to $550 billion.
Council Post: If You're Not Using AI In Marketing, You're Already BehindIncorporating AI into marketing strategies is essential for staying competitive, especially in the beauty industry.
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram seriesE.l.f. Cosmetics is leveraging telenovelas in Mexico for a new engaging marketing campaign.
What It Takes to Sell Beauty on DouyinDouyin offers significant opportunity for beauty brands, but high traffic costs create a challenging economic landscape.
TikTok's 'recession brunette' trend signals tough economic timesThe trend of blondes returning to their natural color reflects broader economic challenges.Financial strains lead individuals to reduce spending on beauty services, including hair color upkeep.
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram seriesE.l.f. Cosmetics is launching a telenovela-themed campaign in Mexico to connect with consumers through entertainment-focused marketing.
Gen Z Leads Surge in Personal Care and Beauty SalesThe rise of Gen Z and social media has significantly transformed the beauty and personal care industry, driving its global growth to $550 billion.
Council Post: If You're Not Using AI In Marketing, You're Already BehindIncorporating AI into marketing strategies is essential for staying competitive, especially in the beauty industry.
Bold red lipstick gets its color from crushed bugs. This biotech startup made a version that's insect-freeThe classic red color of lipstick traditionally comes from carmine, but a new biotech alternative has emerged without using insects.
Is the Billion-dollar Beauty Club Still a Thing?The definition of a billion-dollar brand has evolved from sales figures to valuations, reflecting changing consumer dynamics and market conditions.
Beyonce Bared Her Cleavage & Her Whole Thigh In A Sexy Vivienne Westwood DressBeyoncé had an extraordinary February, highlighted by Grammer wins, a new tour, a fragrance launch, and her haircare line debut.
Adore Beauty Group Ltd. Positions for Growth with iKOU Acquisition and Omni-Channel Strategy - TipRanks.comAdore Beauty's acquisition of iKOU aims for substantial growth and profitability through an omni-channel strategy and brand expansion.
This Magnificent Growth Stock Is Falling Hard. Is It Time to Buy? | The Motley Foole.l.f. Beauty has experienced significant stock volatility, with a peak gain of 700% followed by a 66% decline since mid-2024.
ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoilELF Beauty experienced weak demand in January due to LA wildfires and uncertainty surrounding TikTok, resulting in a significant profit drop.
This Magnificent Growth Stock Is Falling Hard. Is It Time to Buy? | The Motley Foole.l.f. Beauty has experienced significant stock volatility, with a peak gain of 700% followed by a 66% decline since mid-2024.
ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoilELF Beauty experienced weak demand in January due to LA wildfires and uncertainty surrounding TikTok, resulting in a significant profit drop.
How will AI change beauty careers?AI is reshaping the beauty industry by transforming marketing roles and amplifying human creativity.Executives foresee a landscape where AI enhances—but does not replace—human jobs in the beauty sector.
e.l.f. Beauty CEO defends DEI: 'Our diversity is a key competitive advantage'e.l.f. Beauty maintains its commitment to diversity, equity, and inclusion initiatives while many corporations roll them back.
Amazon, TikTok Drive More Beauty Sales Online, Yet In-store Shopping Retains DominanceAmazon and TikTok are revolutionizing beauty sales, closing the gap between online and in-store shopping, although in-store remains dominant.The growth of online beauty sales is significant, driven by platforms like Amazon and TikTok.
Ulta Beauty, Macy's and Key Beauty Retailers Reveal Their Picks from Cosmoprof MiamiThe beauty industry is adapting to new consumer behaviors and retail shifts, emphasizing digital strategies and personalized experiences.
Amazon, TikTok Drive More Beauty Sales Online, Yet In-store Shopping Retains DominanceAmazon and TikTok are revolutionizing beauty sales, closing the gap between online and in-store shopping, although in-store remains dominant.The growth of online beauty sales is significant, driven by platforms like Amazon and TikTok.
Ulta Beauty, Macy's and Key Beauty Retailers Reveal Their Picks from Cosmoprof MiamiThe beauty industry is adapting to new consumer behaviors and retail shifts, emphasizing digital strategies and personalized experiences.
Celebrity Makeup Artist Joey Maalouf Shares His Favorite Everyday ProductsJoey Maalouf now offers virtual makeup lessons, blending his experience in beauty and wellness to empower clients.
YouTube Star Bailey Sarian Signs With Underscore Talent (Exclusive)Bailey Sarian has signed with Underscore Talent to expand her podcast network and product lines leveraging her strong digital presence.
Optimize Order Fulfillment for 'Anytime' Sales SurgesBeauty brands must prepare for unexpected sales surges driven by social media, requiring scalable fulfillment strategies to maintain efficiency and manage costs.
This Is Considered the Creme de la Creme of Manicures-Since Trying It, I've Never Looked BackBio Sculpture nails are highly regarded for their quality, longevity, and health benefits, influencing contemporary manicure trends significantly.
Optimize Order Fulfillment for 'Anytime' Sales SurgesBeauty brands must prepare for unexpected sales surges driven by social media, requiring scalable fulfillment strategies to maintain efficiency and manage costs.
This Is Considered the Creme de la Creme of Manicures-Since Trying It, I've Never Looked BackBio Sculpture nails are highly regarded for their quality, longevity, and health benefits, influencing contemporary manicure trends significantly.
Two NJ men charged in Queens-based stolen merchandise ring involving $1M in beauty products: DA - QNSTwo men were charged for diverting over $1 million in stolen beauty products from retailers to an international ring.
Sephora is giving its 700 stores a major makeover. Here's whySephora is investing in a major store redesign, contrasting the trend of retail store closures seen in other chains.
At 55 years old, Sephora is getting a faceliftSephora is launching its biggest ever capital project to redesign all North American stores for a more consistent consumer experience.
Sephora is giving its 700 stores a major makeover. Here's whySephora is investing in a major store redesign, contrasting the trend of retail store closures seen in other chains.
At 55 years old, Sephora is getting a faceliftSephora is launching its biggest ever capital project to redesign all North American stores for a more consistent consumer experience.
Why This Franchise Exec Decided to Buy Uni K Wax | EntrepreneurHeather Elrod believes in the potential of Uni K Wax for growth and innovation in the beauty franchise market.
Ariana Grande's R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in OctoberBrands are increasingly linking beauty products to cultural moments.Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.Effective influencer strategies are crucial for brand engagement.
The Debrief | What Happened to Beauty's Billion-Dollar Brands?Sustainable growth in the beauty industry requires a deliberate strategy to thrive amidst overwhelming consumer choices.
How VideoShops Streamlines Shoppable ContentVideoShops aims to simplify social commerce in the beauty industry by offering creators same-day payment and a streamlined marketing platform.
Ariana Grande's R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in OctoberBrands are increasingly linking beauty products to cultural moments.Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.Effective influencer strategies are crucial for brand engagement.
The Debrief | What Happened to Beauty's Billion-Dollar Brands?Sustainable growth in the beauty industry requires a deliberate strategy to thrive amidst overwhelming consumer choices.
How VideoShops Streamlines Shoppable ContentVideoShops aims to simplify social commerce in the beauty industry by offering creators same-day payment and a streamlined marketing platform.
The fragrances successful women are wearing this year, from expensive Aesop scents to a Gucci perfume dupePerfume, especially prestige brands, became essential for everyday luxury in 2024.
Supergoop, Carhartt and Poppi are 2024 Modern Retail Awards winnersModern brands are transforming through community engagement and innovative storytelling, setting new standards for brand building.
How Sephora became the kingmaker of the $30-billion, high-end beauty industrySephoria Atlanta drew 8,000 attendees amid a storm, showcasing the allure of beauty events despite adverse conditions.
Not all celebrity beauty brands are cynical cash grabs. Some have real star quality | Sali Hughes on beautyMany celebrity beauty brands have launched, but many have also failed, revealing a trend of superficial entries into the market.Successful brands like Fenty and Rare Beauty show that quality and inclusivity beat mere celebrity endorsement.
Communicator Spotlight: Blanca Juti, chief corporate affairs and engagement officer of L'Oreal GroupeBuilding trust is essential in communications and business engagement.Beauty serves both individual expression and societal connection.
Why Estee Lauder and Nike went with insider CEOsEstée Lauder's decision to appoint an insider as CEO reflects a strategy focusing on knowledge and agility amid ongoing business challenges.
How Garnier's revolutionary, 24-hour TikTok livestream boosted sales & skin glowGarnier Philippines' innovative livestream campaign effectively engaged millennials, highlighting their Overnight Vitamin C Serum's appeal as a solution for radiant skin.
Women claim injury and disfigurement after liposuctionUnregulated non-medical cosmetic procedures can lead to injuries and disfigurements, raising concerns about safety and ethics in the beauty industry.
Gwyneth Paltrow's Goop undergoes second round of layoffs in two monthsGoop is restructuring to focus on beauty, fashion, and food amidst staff layoffs aimed at optimizing efficiency.
John Lewis opens new-look beauty hall as temples of pampering return to high streetDepartment store beauty halls are resurging, indicating a trend towards prioritizing luxury personal care amidst growing consumer spending.Britons are increasingly viewing luxury beauty products as essential for physical and emotional wellbeing.
How To Navigate Cosmetics and Beauty Fulfillment (2024) - ShopifyThe cosmetics industry offers opportunities but presents unique fulfillment challenges.Brands must manage extensive inventories and fragile products effectively.Third-party logistics providers can assist in overcoming these challenges.
The real life substances: From vampire facials to snake venom serums, six anti-ageing treatments that give the body horror movie a run for its moneyThe film critiques societal obsession with youth through extreme cosmetic interventions.