#beauty-industry

#beauty-industry

Sulwhasoo is Korea's top skincare brand, renowned for its dedication to ginseng in product formulation.

The Ordinary's campaign addresses beauty industry misinformation by sharing accessible scientific knowledge on skincare.

Preteens are increasingly engaging in skincare routines, impacting the beauty market significantly.

There's a notable shift as brands adapt their marketing to younger demographics.

Modern children's birthday parties are evolving, with kids opting for beauty-themed celebrations at retail stores like Sephora.

Hindustan Unilever's acquisition of Minimalist enhances its presence in India's premium skincare market.

Matcha has transcended its role as a drink to become a popular ingredient in beauty products and fragrances.

Danessa Myricks transformed her passion for makeup into a successful brand focused on inclusivity and innovation despite starting with no experience or resources.

The beauty industry's growth in 2025 is heavily influenced by social selling, consumer mindset changes, and increased focus on sustainability.

e.l.f. Beauty has experienced significant stock volatility, with a peak gain of 700% followed by a 66% decline since mid-2024.

ELF Beauty experienced weak demand in January due to LA wildfires and uncertainty surrounding TikTok, resulting in a significant profit drop.

e.l.f. Beauty maintains its commitment to diversity, equity, and inclusion initiatives while many corporations roll them back.

E.l.f. Beauty CEO Tarang Amin was named Modern CEO of the Year for embodying inclusion, accessibility, humility, and innovation.

Kyle Leahy successfully reinvented Glossier, launching it into new markets and achieving profitability under her leadership as CEO.

2025 perfume trends will shift toward stronger, long-lasting aromas alongside fresh scents.

Sabrina Carpenter's 2024 achievements include launching her new perfume 'Me Espresso,' which is well-received and marks her growth in the beauty industry.

Fragrance use has shifted from desirability to self-care, especially among Gen Z consumers.

Joey Maalouf now offers virtual makeup lessons, blending his experience in beauty and wellness to empower clients.

Denise Vasi created Maed Beauty to fill the gap in lip care with a targeted, three-step system for better hydration and texture.

Beauty brands must prepare for unexpected sales surges driven by social media, requiring scalable fulfillment strategies to maintain efficiency and manage costs.

Katie Jane Hughes emphasizes technique over products in makeup, inspiring others to appreciate individual beauty.

Bio Sculpture nails are highly regarded for their quality, longevity, and health benefits, influencing contemporary manicure trends significantly.

Sephora is investing in a major store redesign, contrasting the trend of retail store closures seen in other chains.

Sephora is launching its biggest ever capital project to redesign all North American stores for a more consistent consumer experience.

Leadership in beauty focuses on collaboration and empowering teams, rather than just financial success.

The beauty industry is a significant contributor to plastic waste, prompting innovation in dissolvable products to mitigate environmental impact.

Heather Elrod believes in the potential of Uni K Wax for growth and innovation in the beauty franchise market.

TikTok's potential exit could force beauty brands to rethink their social media strategies, as it has become central to their marketing efforts.

Skincare marketing is significantly targeting pre-teens, influencing purchasing habits at a very young age.

Massive sales in skincare among young consumers indicates a shift in beauty industry focus towards this demographic.

Brands are increasingly linking beauty products to cultural moments.

Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.

Effective influencer strategies are crucial for brand engagement.

Brands are focusing on nano and micro-influencers as engagement with beauty content from larger creators plateaus.

Sustainable growth in the beauty industry requires a deliberate strategy to thrive amidst overwhelming consumer choices.

VideoShops aims to simplify social commerce in the beauty industry by offering creators same-day payment and a streamlined marketing platform.

Scaling marketing effectively while preserving brand authenticity is a challenge for growing companies.

NUDESTIX successfully established itself as a global beauty brand by prioritizing community engagement and authentic interactions with its customers.

Modern brands are transforming through community engagement and innovative storytelling, setting new standards for brand building.

Brands can turn TikTok trends into real sales on Amazon through strategic insights and data analysis.

Dupe culture is gaining momentum due to economic pressures and social media influence, encouraging consumers to find affordable beauty alternatives.

Skincare trends for 2025 will emphasize streamlined solutions and minimalist routines aimed at maximizing efficacy with fewer products.

TikTok's partnership with the British Beauty Council aims to enhance live shopping for U.K. beauty brands.

Garnier Philippines' innovative livestream campaign effectively engaged millennials, highlighting their Overnight Vitamin C Serum's appeal as a solution for radiant skin.

Ona Diaz-Santin's journey illustrates the personal significance of embracing curly hair amidst societal stigma, highlighting empowerment through self-acceptance and professional skill.

Hair is complex and represents our desires for beauty and health.