#beauty-industry
#beauty-industry

Research Briefing: Still images receive more attention than Reels on Instagram

Still images perform better than short-form videos for influencer sponsored posts on Instagram. [ more ]

www.theguardian.com

3 months ago

Women

Young women are turning their backs on body positivity. It's time we all stopped obsessing about how we look | Zoya Patel

Young women on social media are criticizing other women for looking older

Despite body positivity messaging, younger women are still succumbing to beauty industry pressures [ more ]

WhoWhatWear

This 165 Serum Makes My Skin Glow, But These Cheaper Alternatives Are Just As Good

Luxurious skincare products can be expensive, but there are affordable alternatives available for those on a budget. [ more ]

WhoWhatWear

Medicine

I'm Always Skeptical of Skin Supplements, But This One Really Surprised Me

Beauty editors highlight the benefits of Ritual's HyaCera hydrating supplement for glowing skin. [ more ]

WhoWhatWear

JavaScript

Hundreds of Hyaluronic Acid Serums Later, Our Editors Agree These Are The 9 Best

Hyaluronic acid is a staple in skincare routines due to its ability to hydrate and plump the skin.

Thorough research and testing are crucial to identifying high-quality hyaluronic acid serums. [ more ]

WhoWhatWear

JavaScript

Is Hailey Bieber's Skincare Line Really Worth the Hype? My After Photos Say Yes

Discover the standout beauty formula Rhode Skin's The Rhode Kit for plump, dewy skin like Hailey Bieber's. [ more ]

Highsnobiety

CeraVe Enters the Reality Dating Show Extended Universe

CeraVe's marketing campaign uses reality TV stars to promote its products in a humorous way. [ more ]

www.nytimes.com

With TikTok Under Fire, Brands That Rely on It Worry

TikTok is a key platform for many brands in beauty, skin care, fashion, and health industries.

Potential ban of TikTok in the U.S. poses significant concerns for companies leveraging the platform for marketing. [ more ]

Digiday

Public health

Michelle Freyre, Presidente Global de Clinique: La relevancia de la marca es clave para "abrirse camino y alcanzar el exito"

The viral success of Clinique's Black Honey lipstick on TikTok showcased the potential for unexpected gains and the need for constant marketing attention.

Clinique adapted to the viral success by focusing on reaching younger consumers, expanding product lines, and enhancing scientific research collaborations. [ more ]

WWD

The Next Generation of Beauty Filters Augment Content Value - Not Faces

Grace Choi prioritizes innovation over repetition in creating AR filters for TikTok.

Choi's focus on creating utility filters that serve a purpose sets her work apart in the beauty industry. [ more ]

WWD

4 months ago

How L'Oreal Brands Are Growing Earned Media Value Faster Than Competitors on Social Media

L'OrÃ©al is experiencing significant growth in earned media value across its skin care, hair care, and makeup portfolios.

L'OrÃ©al-owned brands like Maybelline New York, L'OrÃ©al Paris, and La Roche-Posay are effectively using TikTok to drive engagement and generate earned media value. [ more ]

moretiktok

Her Campus

5 days ago

Brand Collabs: But Make Them Luxury

Brand partnerships serve as a crucial aspect of marketing, offering mutual exposure and enhancing brand credibility. [ more ]

Fast Company

3 days ago

The beauty industry is obsessed with anti-aging, but Bobbi Brown isn't

Bobbi Brown challenges anti-aging products in beauty industry and promotes makeup for all ages, targeting older women specifically. [ more ]

The Business of Fashion

Beauty E-Commerce Is Broken

The beauty industry faces profitability challenges for online retailers. [ more ]

www.theguardian.com

Kardashian children are sharing skincare routines': experts on gen Z's ageing fixation

Younger generations, like Generation Z and Generation Alpha, are obsessed with halting aging effects through skincare products and unique trends like quirky-shaped straws. [ more ]

The Drum

Leanne Morgan helps mature women own their age in hilarious Laura Geller Beauty ad

Women over 40 engaging in humorous attempts to look younger

Embracing age diversity through humor in marketing [ more ]

The Drum

How Avon's new CMO plans to modernize the 137-year-old beauty brand

Avon aims to modernize its brand and attract a new generation of beauty shoppers.

Chief Marketing Officer Özlem Çitçi is leading the repositioning of Avon through fresh branding and media strategies. [ more ]

Digiday

Dining

Sephora amplia sus programas de devolucion y recoleccion de envases vacios

Sephora integrates sustainability through programs like Beauty (Re)Purposed, focusing on recycling beauty product packaging. [ more ]

www.theguardian.com

Writing

Ask Ugly: signature scents are deeply appealing but how else can I express the self'?

Fragrance serves as a unique form of self-expression and identity definition, with scent being linked to emotion and memory beyond logic. [ more ]

Bustle

Graphic design

Christina Aguilera Rocked Vagina Nail Art & Now It's Totally A Thing

The beauty world is embracing vagina-inspired nail art as a form of self-expression and empowerment. [ more ]

Independent

Data science

'Cindy Crawford has her mole and I have my hair' - former Miss Ireland Olivia Tracey says turning silver saved her career

Finding a 'man with good manners' to date is extremely difficult, according to a 63-year-old model.

Turning hair silver has extended the international modeling career of Irish model Olivia Tracey. [ more ]

Time Out London

London

This south London neighbourhood has been named the UK's beauty industry capital

Croydon is the beauty industry capital of the UK with a high concentration of beauty workers.

Beauty industry provides essential services and boosts self-esteem, particularly in areas of high unemployment and deprivation. [ more ]

www.standard.co.uk

London

Croydon named beauty industry capital of the UK

Croydon has the highest concentration of beauty industry workers in the UK, with 1 in 32 people employed in this sector.

The beauty industry is not just a luxury but an essential service that boosts self-esteem, especially in areas of high unemployment and deprivation. [ more ]

Marketplace

A TikTok ban would be bad news for beauty and fashion brands - Marketplace

Brands may be impacted by TikTok ban, affecting their advertising strategies.

TikTok is crucial for beauty and fashion brands due to its unique platform for showcasing products. [ more ]

TheStreet

Sephora is suddenly abandoning a major market

The beauty market is rapidly changing due to social media influence.

Successful beauty brands leverage social media for marketing and engaging with customers. [ more ]

WhoWhatWear

Bobs Always Look Chic, But Grey Bobs Are a Whole Other Level of Sophistication

Embracing natural grey hair is becoming more popular, with the industry now offering products to enhance grey hair.

Grey bobs are chic and versatile, with different styles and lengths suiting various preferences and occasions. [ more ]

WhoWhatWear

Y2K Called, and It's Bringing Icy Blue Eyeshadow Back-Here's How to Wear It Now

Icy blue eyeshadow is making a comeback in 2024 with modern matte and satin finishes.

Celebrities and makeup artists are embracing the Y2K-inspired icy blue eyeshadow trend for a fresh and chic look. [ more ]

WhoWhatWear

15 Elite Beauty Products That Earn Us Compliments from Family, Friends and Strangers Daily

Personalized beauty products often elicit compliments and reflect our identity.

Sharing favorite beauty products can lead to compliments and imitation from others. [ more ]

WhoWhatWear

Every Single Under-$150 Spring Piece Your Closet Needs Right Now

Aniyah Morinia's diverse experience in fashion and beauty media industry.

Aniyah Morinia's passion for content creation, fashion, and exploring NYC. [ more ]

WhoWhatWearUK

Want Pinterest-Level Hair? Look No Further Than Matilda Djerf's New Beauty Line

Matilda Djerf is launching Djerf Avenue Beauty with intentional products.

Djerf's approach to launching her beauty line was focused on building a community and ensuring product quality over rushing the process. [ more ]

WhoWhatWear

7 "Outdated" Beauty Products That Are Officially Making a Comeback in 2024

Old beauty products are making a comeback in 2024

Some of the iconic products that have resurfaced are Embryolisse Lait-Crème Concentré and Clarins' Comfort Lip Oils [ more ]

BKReader

Brooklyn

BK Navy Yard Lab to Support BIPOC, Women-Owned Businesses

New initiative to support BIPOC and women-owned businesses in wellness and beauty industry at Brooklyn Navy Yard.

AYO labs to offer business development support, mentorship, and networking opportunities to health and beauty entrepreneurs. [ more ]

WhoWhatWear

US politics

We Asked AI to Create Our Perfect Concealer Shade-This Is How It Went

AI technology is impacting the beauty industry with custom cosmetics like personalized concealer shades from Dcypher. [ more ]

bowsandsequins.com

3 months ago

US politics

Tarte Concealer: My Thoughts on Shape Tape bows & sequins

Tarte's Shape Tape concealer is a viral sensation, with a tube sold every four seconds

Tarte Cosmetics is celebrating its 25th anniversary and touts itself as the #1 concealer brand [ more ]

Secret NYC

Education

Save Money On Tuition With Sephora's Beauty School Scholarship

Sephora Scholarship program empowers diverse beauty enthusiasts.

Benefits of Sephora Scholarship program include tuition support, internships, and community networking. [ more ]

The Information

Glossier's CEO Charts Next Chapter of Growth

Glossier evolving beyond DTC model

Expanding customer base with retail partnerships and international sales [ more ]

Design You Trust

Web design

Meet OOO-ing Studios, the Taiwanese Hair Salon that Breaks Stereotypes of Beauty

OOO-ing Studios redefines beauty standards with neon-infused, avant-garde hair designs.

They specialize in Y2K-inspired chaotic color mixes, using a paintbrush for dye application, elevating their work to an art form. [ more ]

The Atlantic

The Irony of the Sephora Tweens

Beauty products aimed at youth are increasingly popular.

Influencers on platforms like TikTok are impacting the beauty routine of young individuals. [ more ]

WWD

Gen Z Shops Fragrance for the 'Vibe,' and Other Takeaways From the CEW State of Beauty Report

Social commerce is booming in the beauty industry, with TikTok Shop driving sales for early adopters.

AI-driven personalization is becoming a key tool for consumer acquisition in the beauty industry. [ more ]

Bustle

3 months ago

Urban Decay's "Big Bush" Brow Gel & More January Beauty Launches To Shop

Beloved beauty brands like Kylie Cosmetics have entered new categories with launches like a foundation formula.

Smaller brands have also made an impact with industry-shaking products. [ more ]

Who What Wear

4 months ago

Meet Monique Rodriguez: Founder and CEO of Viral Haircare Brand Mielle Organics

Monique Rodriguez founded Mielle Organics in 2014 with a single product, and it has since grown into a household name in the beauty industry.

Rodriguez's passion for crafting high-quality, natural products and her authentic social media content played a significant role in the brand's success. [ more ]

Who What Wear

5 months ago

Beauty Is in My DNA-Here's How I Built 2 Multimillion-Dollar Makeup Empires

Toni Ko founded Nyx Professional Makeup to create affordable cosmetics with high-end packaging and quality.

Ko emphasizes the importance of finding solutions, being creative, trend forecasting, and having a strong narrative in building a successful brand. [ more ]

The Times of India

5 months ago