#beauty-industry

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Marketing
fromVogue Business
1 week ago

Slow and steady: Inside Merit's marketing strategy

Merit prioritizes trust and brand identity through fewer, well-considered product launches and a consistent marketing strategy.
fromIndependent
1 week ago

'I've tried just about every beauty tweakment - here are the ones I tell people not to waste their money on'

The non-surgical cosmetic procedures market is booming, with consumers spending more on beauty than on gym memberships, football matches, and amusement parks combined.
Digital life
E-Commerce
fromWWD
2 weeks ago

How This Live Shopping Platform Is Quietly Scaling Beauty

Christos Garkinos established a luxury fashion resale business via Instagram Live, achieving over $200 million in sales and recently expanding into the beauty sector.
fromFortune Europe
2 weeks ago

"Whenever we see a small company with a good idea, we're on fire": How M&A and innovation keep L'Oreal ahead in global beauty

L'Oréal's $47 billion turnover is nearly double what it was in 2014, showcasing its ability to adapt and exceed customer expectations in the beauty market.
E-Commerce
fromThe Drum
2 weeks ago

'Every piece of social content is an ad': Beth Thomas on a decade online

Beth Thomas has transformed her passion for beauty and storytelling into a successful career in social media.
fromVogue Business
2 weeks ago

Tariffs, price hikes and M&A: 2025's beauty landscape rewrites the Vogue Business Beauty Index

Beauty brands are adapting to ongoing shifts, including tariff fluctuations and a cost of living crisis, impacting consumer behavior towards affordability.
E-Commerce
fromVogue Business
2 weeks ago

Who topped the 2025 Vogue Business Beauty Index?

The 2025 beauty landscape has been turbulent, with companies like Puig thriving due to strong sales while Estée Lauder struggled amidst price hikes and uncertainty.
Fashion & style
fromca.thegistsports.com
3 weeks ago

Sephora teams up with AUSL in latest beauty-related women's sports sponsorship

Sephora will become the exclusive beauty partner and presenting sponsor of the AUSL Championship series, showcasing its commitment to women's sports.
E-Commerce
fromHubspot
3 weeks ago

Rare Beauty's "anonymous insider" spills the tea on their new Substack

Substack serves as a platform for music discovery and unique brand engagement through newsletters.
fromTechCrunch
3 weeks ago

After raising over $3M, popular VC-backed beauty brand Ami Cole is shuttering | TechCrunch

"After looking at every option, it became clear that continuing in this current market wasn't sustainable."
Venture
fromTechCrunch
3 weeks ago

Boulevard raises $80M to power self-care boom driven by Botox and GLP-1 surge | TechCrunch

Boulevard raised $80 million in Series D funding, increasing its valuation to nearly $800 million, driven by significant revenue growth.
fromBBC Bitesize
1 month ago

Is the most expensive lip balm always the best? - BBC Bitesize

Lip care in the UK is a substantial business valued at £80 million, with various products available.
fromFast Company
1 month ago

Hailey Bieber built a billion-dollar beauty brand: Here's what every entrepreneur can learn from her success

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.
E-Commerce
Digital life
fromBusiness Insider
1 month ago

Meet South Korea's new millennial beauty billionaire, who counts Kylie Jenner as a fan of his skincare gadgets

Kim Byung-Hoon of APR Corp. became South Korea's newest billionaire with a net worth of $1.3 billion due to the success of Medicube.
fromLos Angeles Times
1 month ago

How to have the best Sunday in L.A., according to Patrick Ta

Patrick Ta expresses a renewed love for Los Angeles, emphasizing the importance of community and relationships in his life and career.
Brooklyn
fromBKReader
1 month ago

Suspect Caught on Camera Stealing Thousands From Gravesend Salon

A salon owner in Gravesend reported a theft of thousands, with police asking for public help in identifying the thief caught on camera.
fromBustle
1 month ago

Meet The Nail Architects Of Bustle's 2025 Beauty Icon Awards

Nail art has become currency for coolness, both as a conversation starter and as content. Standing out takes serious skill amid the flooded NailTok landscape.
Fashion & style
#skincare
fromAcast
4 months ago
Privacy professionals

From Baby Eczema to a Beauty Empire: The Dr. PAWPAW Story | PR LIKE A BOSS!

fromAcast
4 months ago
Privacy professionals

From Baby Eczema to a Beauty Empire: The Dr. PAWPAW Story | PR LIKE A BOSS!

fromThe Business of Fashion
1 month ago

The End of The Founder-Led Era

Building a billion-dollar brand is a full-time and long-term endeavour that requires laser-focused dedication, as reliance on founder visibility might hinder sustainable growth.
Startup companies
NYC startup
fromInc
1 month ago

Inside the Strategy That Helped This TikToker's Brand Make $1 Million in 8 Minutes

Mikayla Nogueira's TikTok-driven launch of POV Beauty achieved remarkable success, making $1 million in eight minutes despite challenges of stock shortages.
fromAfricanews
2 months ago

How a start-up attempts to expose digitally-altered social media content | Africanews

Trusting Pixels leverages AI to detect and reveal digitally altered content, promoting transparency in influencer marketing.
#hailey-bieber
fromBustle
2 months ago
Marketing tech

Hailey Bieber Skipped Pants & Rocked A Thong To Tease Rhode's Latest Product

fromBustle
3 months ago
Fashion & style

Hailey Bieber Paired Her Leg-Baring Dress With This Elegant Ankle Accessory

fromBustle
2 months ago
Marketing tech

Hailey Bieber Skipped Pants & Rocked A Thong To Tease Rhode's Latest Product

Toronto startup
fromQuartz
2 months ago

Hailey Bieber beauty brand sells to e.l.f. for $1 billion

e.l.f. Beauty acquires Hailey Bieber's skincare line rhode for $1 billion, boosting its market and appealing to Gen Z consumers.
fromBustle
3 months ago
Fashion & style

Hailey Bieber Paired Her Leg-Baring Dress With This Elegant Ankle Accessory

NYC startup
fromstupidDOPE | Est. 2008
2 months ago

Cecred x BeyGOOD Fund Offering $10K Grants to Salons and Barbershops Nationwide | stupidDOPE | Est. 2008

Cécred x BeyGOOD Fund is providing $10,000 grants and mentorship to support 37 salons and barbershops in enhancing their businesses.
fromAdweek
2 months ago

Clinique's Truth Over Trend Strategy With Christie Sclater

Clinique leads by maintaining its dermatological roots while adapting to modern marketing trends.
Influencer marketing significantly outperforms traditional advertising in sales and audience retention.
fromWWD
2 months ago

Glow Recipe's Christine Chang on Social Strategy and the Gen Alpha Beauty Revolution

Every social platform is a little bit different. Instagram is still a little bit more of the curation, the lifestyle, the business card of the brand, if you will.
Growth hacking
#elf-beauty
fromMSNBC.com
2 months ago
Social media marketing

Opinion | Why Hailey Bieber's billion-dollar deal is about more than just beauty

Social media marketing
fromMSNBC.com
2 months ago

Opinion | Why Hailey Bieber's billion-dollar deal is about more than just beauty

E.L.F. Beauty acquired Hailey Bieber's beauty brand Rhode for $800 million, highlighting the power of celebrity influence in the cosmetics industry.
NYC startup
fromwww.cbc.ca
2 months ago

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1B deal | CBC News

Elf Beauty acquires Hailey Bieber's Rhode brand for about $1 billion to expand into the prestige beauty market.
fromwww.mercurynews.com
2 months ago

The Black hair industry imports products from China. Here's what tariffs mean for braids and wigs

Increasing tariffs are driving up prices on essential Black hair care products, impacting consumer choices and hair industry economics.
Many Black women are cutting back on personal hair care due to rising costs linked to tariffs.
Social media marketing
fromAdweek
2 months ago

Unilever's K18 Tests a New Frontier for Beauty Influencing: LinkedIn

Unilever is utilizing LinkedIn for beauty influencer marketing, highlighting the platform's unique potential in this space.
Alternative medicine
fromWIRED
2 months ago

What Are Exosomes, and Why Are They in Your Skincare?

Exosomes, once obscure, are now hailed as skincare miracles, yet their medical applications are still under investigation.
Social media marketing
fromBustle
2 months ago

Golloria, Jackie Aina, & More Creators Who Are Breaking Boundaries In Beauty

The beauty industry is undergoing a transformation towards greater inclusivity, driven by influencers advocating for broader representation.
Representation in beauty has historically been limited, but changing consumer expectations are driving brands to be more inclusive.
#entrepreneurship
fromBustle
2 months ago
NYC startup

How Tower 28 Founder Amy Liu Turned Her Skin Insecurity Into A Safe Haven

Amy Liu emphasizes creating beauty products from a place of genuine need for sensitive skin.
fromBusiness Insider
3 months ago
NYC startup

The CEO of Anastasia Beverly Hills says she had to beg for a $500 credit card before she could start her beauty empire

Anastasia Soare's journey to success began with a $500 credit card and her pursuit of the American dream.
NYC startup
fromBusiness Insider
3 months ago

The CEO of Anastasia Beverly Hills says she had to beg for a $500 credit card before she could start her beauty empire

Anastasia Soare's journey to success began with a $500 credit card and her pursuit of the American dream.
fromWho What Wear
2 months ago

Sorry Labubu, This French Hairbrush Is the Chicest Handbag Addition Amongst Fashion Girls

"La Bonne Brosse hairbrushes blend luxury and functionality, boasting an artful design that caters to both aesthetic pleasure and the hair care experience, making them a must-have."
Fashion & style
Marketing tech
fromWWD
2 months ago

Gen Z, TikTok and AI: The Future of Personalized Marketing

Personalized marketing and community engagement are key for brand connectivity with consumers.
Fashion & style
fromBustle
2 months ago

"Butter Biscuit" Blonde, '90s Red, & More 2025 Hair Color Trends Taking Over

'90s red hair color trend is back, signaling a vibrant revival inspired by past icons.
fromWho What Wear
2 months ago

I'm an Ex-Beauty Buyer-This Is the Sculpting Body Tool I Never Thought I'd Use (But Now Swear By)

The NuBody is an underrated microcurrent device that effectively tones and firms the body, deserving attention alongside its more popular facial counterparts.
fromBusiness Insider
2 months ago

Americans with tariff anxieties are skipping the salon for DIY beauty treatments

Forty-two percent of typical salon patrons said they are going less in the last six months in favor of DIY treatments at home, while 24% have given up the services entirely.
Fashion & style
fromThe Business of Fashion
3 months ago

How I Became... Nars Cosmetics' Deputy General Manager of Global Marketing

Jennifer Jackson transitioned from fashion to beauty, focusing on global marketing opportunities to advance her career.
Wellness
fromCN Traveller
3 months ago

It's official - this all-in-one beauty balm is the latest skincare secret we'll be packing for every adventure

Korean skincare emphasizes simplicity and efficacy, contributing to its booming industry.
Fashion & style
fromWWD
3 months ago

Beauty Brands Accelerate Their Formula 1 Drive

F1's growing female audience and diverse demographics are attracting beauty brands for partnerships and marketing campaigns.
fromBusiness Insider
3 months ago

12 tips for finding your signature scent, according to professional perfumers

Finding the perfect signature scent involves understanding personal preferences, emotional associations, and testing fragrances on both paper and skin.
fromwww.nytimes.com
3 months ago

My Natural' Hairdresser Uses Synthetic Chemicals. Can I Leave a Bad Review?

Questioning the claims of naturally-derived products is vital for consumer protection.
Fashion & style
fromForbes
3 months ago

How Beautyfor And Anika Leila Are Tackling Beauty's Excess Issue

The beauty industry is thriving financially but faces a waste crisis resulting from excessive packaging and product disposal.
fromPage Six
3 months ago

Christie Brinkley, 71, reveals the cosmetic procedure she 'mainly' does - and the one she's 'dabbled with'

When it comes to cosmetic procedures, Christie Brinkley is an open book. In a new interview with People, the longtime supermodel, 71, got candid about the treatments she's experimented with over...
Women
Marketing tech
fromWWD
3 months ago

EXCLUSIVE: Ulta Beauty Appoints Lauren Brindley as Chief Merchandising and Digital Officer

Lauren Brindley is appointed as Ulta Beauty's new chief merchandising and digital officer to lead growth initiatives.
fromwww.theguardian.com
3 months ago

The beauty treatments you can do at home and the ones you really shouldn't, according to the experts

At-home self-care and DIY beauty treatments are on the rise, as the UK beauty industry rapidly grows following the pandemic.
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