#beauty-industry

#beauty-industry

"I know a thing or two about red flags... And pricey makeup? You deserve better than that." - Matt Rife, portraying an attorney in the E.L.F. Cosmetics ad campaign.

The non-surgical cosmetic procedures market is booming, with consumers spending more on beauty than on gym memberships, football matches, and amusement parks combined.

L'Oréal's $47 billion turnover is nearly double what it was in 2014, showcasing its ability to adapt and exceed customer expectations in the beauty market.

Beauty brands are adapting to ongoing shifts, including tariff fluctuations and a cost of living crisis, impacting consumer behavior towards affordability.

The 2025 beauty landscape has been turbulent, with companies like Puig thriving due to strong sales while Estée Lauder struggled amidst price hikes and uncertainty.

Sephora will become the exclusive beauty partner and presenting sponsor of the AUSL Championship series, showcasing its commitment to women's sports.

"After looking at every option, it became clear that continuing in this current market wasn't sustainable."

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.

Nail art has become currency for coolness, both as a conversation starter and as content. Standing out takes serious skill amid the flooded NailTok landscape.

Building a billion-dollar brand is a full-time and long-term endeavour that requires laser-focused dedication, as reliance on founder visibility might hinder sustainable growth.

Every social platform is a little bit different. Instagram is still a little bit more of the curation, the lifestyle, the business card of the brand, if you will.

"La Bonne Brosse hairbrushes blend luxury and functionality, boasting an artful design that caters to both aesthetic pleasure and the hair care experience, making them a must-have."

Forty-two percent of typical salon patrons said they are going less in the last six months in favor of DIY treatments at home, while 24% have given up the services entirely.

When it comes to cosmetic procedures, Christie Brinkley is an open book. In a new interview with People, the longtime supermodel, 71, got candid about the treatments she's experimented with over...