#elf-beauty

#elf-beauty

E.l.f. is built to meet the moment - every moment. When I joined E.l.f. seven years ago, a board member asked for my perspective. My answer was simple: 'all I see is opportunity.' Today, after 28 consecutive quarters of growth and record market share gains, E.l.f. continues to defy conventions and lead the industry.

One of my best investments this year will undoubtedly be e.l.f. Beauty . A big reason for this is that I was buying the stock this year on its dip into the $60s. At the time, investors were panicking after the company issued weak fiscal Q4 sales guidance. The cosmetics industry as a whole was feeling some pressure, while uncertainty over TikTok, where the company has a huge marketing presence, caused some headwinds.