Rhode, Hailey Bieber's skincare brand, is set to enter Sephora's stores in the U.S. and Canada beginning September 4. Following its $1 billion acquisition by E.l.f. Beauty, Rhode has seen significant growth, doubling its consumer base within a year and generating $212 million in sales. Success on TikTok Shop helped drive demand for products like lip tints and blushes. CEO Nick Vlahos emphasizes a responsible approach to product launches and sustainable growth as key to the brand's achievements. Rhode plans to further expand internationally, leveraging Sephora's digital capabilities for marketing.
Rhode's expansion into Sephora marks its first permanent entry into brick-and-mortar while continuing to experience explosive growth, doubling its consumer base in one year.
CEO Nick Vlahos credits Rhode's success to a responsible product launch approach, sustainable growth, maintaining good margins, and effective marketing strategies on platforms like TikTok.
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