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Marketing
fromBusiness Insider
3 days ago

A K-beauty turf war is brewing in the US

U.S. beauty retailers are securing exclusive partnerships with Korean brands to capture the growing K-beauty market before Olive Young's 2026 U.S. debut.
#hazardous-waste
more#hazardous-waste
fromForbes
3 weeks ago

Sephora's Creator Stores Just Killed The Influencer Marketing Playbook

As retail chains scaled, the focus shifted to shelf space. The brands that occupied the most shelf space inside the store gained an immediate advantage. When shopping moved online, the fight shifted from real estate to clicks and traffic. Social commerce has fundamentally transformed the way people shop. Discovery and checkout are merging into a single cycle, creating both opportunities and chaos, which is precisely why brands need their own creator infrastructure.
E-Commerce
#creator-commerce
more#creator-commerce
Marketing
fromFast Company
4 weeks ago

How Sephora is taking partnerships far beyond the storefront

Sephora is accelerating sales and reach by expanding diverse partnerships, influencer programs, music and sports collaborations, and launching creator storefronts on its platform.
E-Commerce
fromForbes
1 month ago

Sephora Unveils Affiliate Platform, Competing With LTK And ShopMy

Sephora will launch My Sephora, an integrated affiliate platform in October to host creators directly and drive sales to Sephora.com.
#rhode
fromFast Company
2 months ago
E-Commerce

Hailey Bieber's Rhode skincare brand to launch in Sephora in September

Rhode is entering Sephora for its first permanent brick-and-mortar presence after significant growth.
fromVogue Business
4 months ago
Social media marketing

The Rhode to Sephora

Rhode's Sephora partnership marks its significant transition from a direct-to-consumer brand to a retail presence, balancing potential growth with inherent risks.
more#rhode
fromca.thegistsports.com
2 months ago

Sephora teams up with AUSL in latest beauty-related women's sports sponsorship

Sephora will become the exclusive beauty partner and presenting sponsor of the AUSL Championship series, showcasing its commitment to women's sports.
E-Commerce
Fashion & style
fromWho What Wear
5 months ago

Sephora's Beauty Director Just Gave Me the Best Hacks for Y2K Model Makeup (Plus What Not to Do)

The article details a transformative makeup lesson with Sephora's Beauty Director, David Razzano, emphasizing practical techniques for everyday makeup use.
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