#sephora

#sephora

As retail chains scaled, the focus shifted to shelf space. The brands that occupied the most shelf space inside the store gained an immediate advantage. When shopping moved online, the fight shifted from real estate to clicks and traffic. Social commerce has fundamentally transformed the way people shop. Discovery and checkout are merging into a single cycle, creating both opportunities and chaos, which is precisely why brands need their own creator infrastructure.

Amazon is reaching an entire audience that Sephora is probably not reaching,

Sephora will become the exclusive beauty partner and presenting sponsor of the AUSL Championship series, showcasing its commitment to women's sports.

"These are the best products for smoky eyes because you never, ever get fallout," explains Razzano as he blends the Danessa Myricks Colorfix product in varying shades of light and dark across my lids.