"ELF Beauty is really excited about Rhode, Hailey Bieber's line of lip tints and glazing face creams. The beauty brand was mentioned 52 times - nearly every minute - during ELF's 2026 second-quarter earnings call on Wednesday, according to an AlphaSense transcript analysis. The earnings period was the first since ELF's acquisition of Rhode.In August, ELF purchased the beauty line in a deal that could be worth as much as $1 billion if the brand hits its performance goals."
"The company has good reason to be enthusiastic: Rhode brought in $110 million in net sales during the quarter - more than the $103 million it logged in the entire first half of the calendar year. That is partly a result of Rhode's September launch in Sephora's North American stores, which was the biggest release in the retailer's history in the region."
""I've been in the consumer space 34 years and continue to be blown away by what Hailey and her team are building," ELF Beauty CEO Tarang Amin said on the call. ELF expects Rhode to grow 40% during its current fiscal year, bringing in a total of $300 million in revenue, although only $200 million of that will be post-acquisition and a line item on ELF's balance sheet."
ELF purchased Rhode in August in a deal potentially worth up to $1 billion if performance targets are met. Rhode recorded $110 million in net sales during the quarter, surpassing $103 million from the first half of the calendar year, helped by a September Sephora North America launch that was the retailer's largest regional release. ELF projects 40% growth for Rhode this fiscal year to $300 million in revenue, with $200 million counted post-acquisition. Some analysts questioned the magnitude of Rhode's impact after ELF's full-year guidance missed expectations and the stock fell 35% amid profit outlook concerns.
Read at Business Insider
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