Hailey Bieber has achieved billionaire status following a $1 billion acquisition of her skincare and makeup brand, rhode, by e.l.f. Beauty. She will continue in her current role and also become the brand's chief creative officer. Under this new partnership, rhode, which has experienced significant growth, aims to expand its reach and innovation. Bieber expressed excitement about this collaboration and her commitment to further develop her brand's vision and products while thanking her team and supportive community.
When I launched rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally.
I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do.
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