Ulta Beauty announced the appointment of Lauren Brindley as its new chief merchandising and digital officer, starting June 3. Brindley, former CEO of Revolution Beauty, succeeds Monica Arnaudo. In her role, she will manage merchandising, e-commerce, and brand strategies, including digital efforts that now fall under her responsibilities. Ulta's CEO Kecia Steelman praised Brindley's strategic expertise and vision, underscoring the commitment to enhancing the beauty experience for customers. This leadership change comes amidst Steelman’s restructuring of the company’s executive team to drive growth and develop new strategies.
I am truly honored to join Ulta Beauty and build upon the company's exceptional legacy of innovation and impact. As a long-time admirer of the brand, I'm thrilled to step into this role.
Her strategic mindset, deep industry expertise and passion for beauty give me great confidence as we shape Ulta Beauty's next chapter of growth.
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