The author of the article faced a dilemma after a disappointing experience at a hairstylist who claimed to use an all-natural hair dye. After receiving an unsatisfactory color and unprofessional customer service, the author conducted research which revealed that the key ingredient in the dye used could be more harmful than ammonia and potentially carcinogenic. They express concern about the hairstylist's misleading marketing and their ethical obligation to inform others while considering the small business's potential risk due to negative reviews.
Companies often use carefully crafted language to make their dyes sound especially natural. Naturtint, for example, highlights its U.S.D.A. BioPreferred certification.
It’s entirely possible he genuinely believed what he was saying. It’s easy to misinterpret the terminology around organic and natural.
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