Unilever's K18 is pioneering beauty influencer marketing on LinkedIn by collaborating with two influencers, Jade Walters and Elvi Caperonis. They aim to engage the platform's affluent professional audience through product giveaways and mentorship opportunities. Diana Martinez suggests that beauty goes beyond appearance to include personal confidence, aligning well with LinkedIn's professional focus. The campaign challenges conventional marketing strategies, as LinkedIn remains underused in consumer branding. Brandon Gahan from Creator Authority notes that the platform's unique audience creates opportunities for creative engagement in crowded influencer landscapes.
Unilever is launching a beauty influencer campaign on LinkedIn, marking the platform's expansion into beauty marketing, which has largely centered around TikTok and Instagram.
Diana Martinez emphasizes that beauty is tied to confidence and career performance, making LinkedIn an appropriate platform for beauty discussions.
Brandon Gahan points out that LinkedIn offers a premium audience of affluent professionals, setting it apart from more crowded social media platforms.
Martinez reflects on the novelty of beauty marketing on LinkedIn, highlighting that their strategy allows them to stand out in a saturated market.
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