Rising costs from tariff policies are prompting Americans to cut back on salon visits, with a report from CivicScience indicating that 42% of patrons are visiting salons less frequently and 24% have completely stopped. The trend is most notable among Gen Z, while millennials and Gen X are opting for DIY beauty treatments at home. Many cite cost-saving measures as their motivation. Despite these changes, the beauty industry is projected to grow significantly in the coming years, with a forecasted revenue increase of 6% in North America from 2023 to 2028.
Forty-two percent of typical salon patrons said they are going less in the last six months in favor of DIY treatments at home, while 24% have given up the services entirely.
Fifty percent of those who used at-home beauty products cited cost-saving measures as the reason for their purchases, indicating a shift in consumer habits.
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