The first-ever Hair by Schwarzkopf Festival in Berlin showcased the artistry of leading hair colorists and industry experts. Attendees could partake in product demos, consultations, and live hair shows, drawing over 600 professionals from around the globe. Celebrity colorists like Tracey Cunningham, Chris Appleton, and Jacob Schwartz shared their insights on upcoming trends, predicting a resurgence of '90s red hair as a notable fashion statement. This festival not only highlighted hair trends but also emphasized the educational aspect of the beauty industry.
'90s red is making a comeback as a hot hair color trend, inspired by the vibrant shades seen in the past, particularly worn by icons like Linda Evangelista.
Schwarzkopf Festival attracted over 600 hair professionals from 45 countries, highlighting the significance of hair artistry and education within the industry.
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