Anastasia Soare, CEO of Anastasia Beverly Hills, shared her inspiring journey from immigrant to beauty mogul at the Milken conference. Arriving in the US in 1989, she struggled with limited English and no credit history, ultimately persuading Wells Fargo to grant her a $500 credit card. With her innovative eyebrow shaping techniques, she launched her product line in 2000, leading to the brand's global recognition and a celebrity clientele. As of 2024, her net worth is estimated at $900 million, a testament to her resilience in pursuing the American dream.
I went to Wells Fargo and had to beg the manager to give me a $500 credit card. Thirty-four years ago, they didn't throw at you with credit cards like what they are doing right now.
At 15, her grandfather would take her into a small room, shut the windows and curtains, and tune into a banned radio station called 'Voice of America.' He used to tell me that I did a big mistake coming to Romania.
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