#coca-cola
#coca-cola

Er, what just happened to the Coca-Cola logo?

Coca-Cola defaced its logo in Recycle Me campaign to promote recycling through distorted designs of crushed cans. [ more ]

Creative Bloq

1 month ago

Why Coca-Cola's bold new logo campaign was both uncomfortable and rewarding for the brand

Coca-Cola's iconic cursive logo design makes it difficult to replicate but has led to a new campaign embracing imperfect recreations worldwide.

The 'Every Coca-Cola is welcome' campaign focuses on inclusion and authenticity while still valuing brand guidelines and consistency. [ more ]

Creative Bloq

Pepsi's Coca-Cola trolling ad isn't as clever as it looks

Pepsi's recent 'Tastes OK' ad campaign features a Diet Coke can and may be seen as desperate by placing its competitor in customers' minds.

Distinctive BAT's research on the ad showed that 48% of viewers attributed the debranded ad to Coke, mistaking it for a Coca-Cola ad. [ more ]

Creative Bloq

Coca-Cola's new Christmas campaign is a refreshing twist on the festive season

Coca-Cola has launched a fresh global Christmas campaign that blends classical Christmas imagery with bold modern design.

The campaign features playful bauble motifs, a new typeface, and a contemporary makeover of Santa. [ more ]

The Drum

Coke's TikTok-exclusive flavor: Behold the era of products designed for social shops

Coca-Cola launched 'Happy Tears' flavor on TikTok for Gen Z engagement.

Designing products 'platform-up' for Gen Z on social media. [ more ]

Creative Bloq

Coca-Cola's new 'TikTok' branding couldn't be more Gen Z if it tried

Coca-Cola has released a new 'TikTok exclusive' flavor called 'Happy Tears' as part of its 'Creations' umbrella.

The marketing stunt has received mixed reactions, with some social media experts praising Coca-Cola's decision to offer the product exclusively on TikTok.

The taste of 'Happy Tears' is described as slightly floral, vaguely fruity, and entirely unique. [ more ]

The Motley Fool

The Trade Desk's Shareholders Just Got Great News From a Surprising Source: The Coca-Cola Company | The Motley Fool

Coca-Cola has doubled its spending on digital advertising in just three years.

The shift towards digital advertising is driven by the increased screen time of the Gen Z generation. [ more ]

Creative Bloq

Pepsi trolls Coca-Cola again in provocative new campaign

Pepsi has launched a new campaign in Australia called 'Tastes OK' that aims to highlight a design flaw in Coca-Cola's logo and packaging.

The campaign invites people to ask themselves why settle for 'OK' when they can choose Pepsi Max.

While bold and amusing, this risky strategy gives a lot of exposure to the rival brand and could potentially overshadow Pepsi's own identity. [ more ]

The Drum

4 months ago

Coca-Cola brings Sprite & Coke together for the first time in ad inspired by The Bear

The Coca-Cola Company has created a campaign that features multiple products in one advert for the first time in its history.

The campaign, titled 'New Guy', is a 90-second film that celebrates the magic and chaos of getting together with family and friends. [ more ]

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Creative Bloq

Sprite's naked bottles are underwhelming at best

Coca-Cola is removing labels from Sprite bottles to streamline recycling.

Criticisms include the lack of progress in tackling plastic pollution and the focus on small changes rather than more significant actions. [ more ]

Coca-Cola

Digiday

Coca-Cola set to continue generative AI efforts with holiday-season marketing push

Coca-Cola is using AI to create a customized holiday greeting card platform.

The company believes that offering interactive tools can help retain brand relevance.

Coca-Cola is working to create more interactive experiences for customers and fans. [ more ]

Digiday

Why McDonald's and Coca-Cola still see gaming as an experimental marketing channel

McDonald's and Coca-Cola are still figuring out the key performance metrics for success in gaming.

McDonald's takes a test-and-learn approach to gaming marketing, providing opportunities for gaming companies to engage with brands.

Brag House's partnership with McDonald's and Coca-Cola resulted in increased brand awareness and retention among gamers. [ more ]

Digiday

6 months ago

To appeal to Gen Z, Coca-Cola took over the Sphere and 'co-created' a futuristic flavor with AI

Coca-Cola is targeting Gen Z consumers with its latest marketing efforts, including limited-edition flavors and immersive experiences.

The Coca-Cola Creations platform, which includes the Y3000 flavor, has seen high engagement and new customer acquisition.

Coca-Cola collaborated with artists and used AI technology to create a futuristic experience for consumers. [ more ]

Exchangewire

6 months ago

Coca-Cola's "The World Needs More Santas" Tops Ranking of the Most Effective Christmas Ads - ExchangeWire.com

Coca-Cola's "The World Needs More Santas" is ranked as the most effective Christmas ad of 2023.

The ad gained top spot after eliciting an intense positive emotional response and high attention levels.

Ads were evaluated using facial coding, eye tracking, and survey responses, with a total of 3,600 respondents. [ more ]

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ajc

3 weeks ago

Republican U.S. House committee seeks records from Coca-Cola in 'censorship' probe

Spotify faced boycott calls, musicians pulled songs, advertisers silent. Jordan investigates Coke, antitrust actions. Committee targets online censorship of conservative views. [ more ]

Adweek

1 month ago

WPP's OpenX Model Is Making Marketing Magic for Coca-Cola

Coca-Cola shifted towards 60% digital marketing with OpenX agency

Launch of 'Foodmarks' campaign highlights culturally relevant locations. [ more ]

Lindsey Gamble

2 months ago

Coca-Cola Debuts 'Happy Tears' on TikTok Shop: A Potential Blueprint for Major Brands - Lindsey Gamble

Coca-Cola launched Happy Tears on TikTok Shop for Random Acts of Kindness Day.

Coca-Cola is pioneering exclusive product launches on TikTok Shop. [ more ]

The Drum

Winnie Harlow on why she has partnered with Coke for AI holiday campaign

Winnie Harlow shares her family's holiday traditions and her partnership with Coca-Cola.

She emphasizes the importance of representation in mainstream media and creating personalized holiday cards. [ more ]

The Drum

3 weeks ago

Artificial intelligence

Coke launches 'AI-powered instrument' to capture the sounds of cola

AI and neuroscience used by Coca-Cola in a new marketing effort involving a musical instrument simulating the experience of drinking Coke. [ more ]

Creative Bloq

2 months ago

Undrinkable Can takes on Coca-Cola in bold art stunt

Anonymous creative collective QSTNMRK? has created the Undrinkable Can as a protest against Coca-Cola, highlighting the alleged environmental and health damages caused by the brand.

The Undrinkable Can features a minimalist design resembling a regular Coke can, but with the Coca-Cola logo replaced by a pair of arms, one of which is making a middle finger gesture. It comes with a display case filled with 39g of sugar, the same amount found in a single can.

Proceeds from the sale of the Undrinkable Can will be used to short Coca-Cola's stock on Nasdaq and support NGO charities fighting against the company's water extraction monopoly in Mexico. [ more ]

Entrepreneur

Business intelligence

Coke's financial fizz: Q4 earnings sparkle amidst market shakes | Entrepreneur

Coca-Cola's Q4 revenue surpassed expectations at $10.80 billion, showing a 6.9% growth from the previous year.

The company's organic revenue rose by 12%, operating income increased by 10%, and comparable currency-neutral operating income rose by 20%. [ more ]

time.com

Music

Why Taylor Swift Has Never Performed at the Super Bowl

Taylor Swift has been a topic of conversation surrounding the Super Bowl due to her boyfriend Travis Kelce playing in the game.

Swift has allegedly declined the Super Bowl halftime show in the past due to her partnership with Coca-Cola, a rival of the Super Bowl Halftime sponsor, Pepsi. [ more ]

Epicurious