"This collaboration represents much more than a sports sponsorship: it is a meeting of the universal languages of football, music and lifestyle - finding in Milan, the international capital of style and culture, the perfect stage to create unique and memorable experiences. Starting this season, AC Milan and Coca-Cola will bring new energy to San Siro with a customised DJ booth area hosting artists who will turn the pre-match moments into an unforgettable experience, in line with the Club's tradition of blending football and entertainment."
"We are proud to welcome Coca-Cola into our family of Partners. This collaboration brings together two iconic global brands that share values such as passion, inclusion and team spirit. Together, we want to offer our fans unique experiences that enrich the 90 minutes of play, strengthening AC Milan's role as a global cultural platform."
AC Milan and Coca-Cola have started an exclusive partnership that designates Coca-Cola as the Club's Official Soft Drink and Powerade as the Official Sports Drink in Italy. The agreement covers the men's and women's first teams and includes exclusive digital content, social activations, community initiatives and lifestyle experiences for fans, alongside brand visibility at San Siro. The collaboration will introduce a customised DJ booth area at matches to energise pre-match moments with live artists. The deal follows a new multi-year agreement with Emirates and contributes to AC Milan's growing combined sponsorship revenues for the 2026-27 season.
Read at SempreMilan
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