#sponsorship

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fromBusiness Matters
5 days ago

Giro d'Italia 2025 sponsorship revenue falls to $36.1m as race loses 11 partners

The Giro d'Italia generated $36.1 million in sponsorship revenue in 2025, a sharp fall from the previous year as the number of brand partners dropped.
Soccer (FIFA)
Los Angeles
fromLos Angeles Times
6 days ago

It's too late for buyer's remorse. Why L.A. can't back out of hosting 2028 Olympics

Los Angeles faces significant obstacles in hosting the 2028 Olympics, but withdrawal from the Games is legally impossible.
Marketing
fromMarTech
1 week ago

Why active sponsorship is the only way to make AI work | MarTech

Passive sponsorship hinders AI integration efforts by lacking active involvement from leaders.
fromwww.aljazeera.com
1 week ago

LA28 to be first Olympic Games to sell naming rights for venues

The Los Angeles Olympics will break traditional Olympic norms by allowing naming rights for venues, already signing deals with Honda and Comcast, generating significant revenue.
LA real estate
fromwww.bbc.com
1 week ago

Why don't Chelsea have a shirt sponsor?

Chelsea is the only Premier League club to start the 2025-26 season without a matchday shirt sponsor, while Nottingham Forest has partnered with American gambling firm Bally's.
Chelsea
Soccer (FIFA)
fromwww.bbc.com
1 week ago

Snoop and Modric put Swans 'in different league'

Swansea City anticipates larger sponsorship deals due to Luka Modric and Snoop Dogg's involvement as co-owners.
#bayern-munich
#formula-1
fromInc
2 months ago
Marketing tech

What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

fromInc
2 months ago
Marketing tech

What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

fromAdExchanger
2 weeks ago

Here's What It's Like Watching Netflix's Live WWE Broadcast For The Ads | AdExchanger

The recent deal between Netflix and WWE includes heavy branding on the mat and ring posts, which became visible only during live broadcasts.
Washington Nationals
Women
fromCyclingnews
2 weeks ago

'Women's cycling is a sink-or-swim situation' - Cynisca seeking $1 million to step up target of Tour de France Femmes in 2026

Cynisca Cycling seeks $1 million in sponsorship to progress from Continental to ProTeam level for the Tour de France Femmes invitation.
UK politics
fromwww.theguardian.com
2 weeks ago

Labour thinktank offers sponsorship packages to meet and influence key policymakers'

Labour Infrastructure Forum offers businesses sponsorship opportunities to influence policymakers via private events.
fromTruthout
3 weeks ago

Nonprofit Hospitals Spend Millions to Name Stadiums as Workers Face Shortages

Nonprofit hospital systems across the country are spending millions to plaster their names on sports stadiums and arenas, highlighting a significant investment in sports sponsorship despite economic uncertainties.
Fundraising
Philosophy
fromIndependent
4 weeks ago

Marty's street party: RTE GAA guru's chat goes from Croke Park pitch to side of the road - but why?

Marty Morrissey's All-Ireland final winners interview relocates due to a new GAA rule regarding sponsor logo visibility.
#cycling
fromCyclingnews
4 weeks ago
E-Commerce

Three-year commitment from Human Powered Health continues US-based Women's WorldTour squad throught 2028

fromCyclingnews
1 month ago
France news

TotalEnergies logo to appear on Ineos Grenadiers jersey for Tour de France in workaround of UCI title sponsor rules

fromCyclingnews
1 month ago
Bicycling

'It is not a game, it is a fight' - Lotto CEO gives insight into sponsorship struggle after finding temporary Tour de France solution

fromCyclingnews
3 months ago
Bicycling

'We're focused on what's going to help us win Grand Tours again' - Ineos Grenadiers' long-term plans go beyond signing Remco Evenepoel

fromCyclingnews
4 weeks ago
E-Commerce

Three-year commitment from Human Powered Health continues US-based Women's WorldTour squad throught 2028

fromCyclingnews
1 month ago
France news

TotalEnergies logo to appear on Ineos Grenadiers jersey for Tour de France in workaround of UCI title sponsor rules

fromCyclingnews
1 month ago
Bicycling

'It is not a game, it is a fight' - Lotto CEO gives insight into sponsorship struggle after finding temporary Tour de France solution

fromCyclingnews
3 months ago
Bicycling

'We're focused on what's going to help us win Grand Tours again' - Ineos Grenadiers' long-term plans go beyond signing Remco Evenepoel

fromScala Days
1 month ago

Meet the Scala Days Sponsors

The Scala Days 2025 sponsors provide crucial support for gathering the Scala community, fostering connections and showcasing innovative products and services.
Scala
#manchester-city
E-Commerce
fromCyclingnews
1 month ago

Decathlon adds shipping giant CMA CGM as title sponsor in step towards super team status

CMA CGM becomes the title sponsor for Decathlon AG2R team starting in 2026, aiming for a top five finish in the WorldTour.
fromca.thegistsports.com
1 month ago

Sephora teams up with AUSL in latest beauty-related women's sports sponsorship

Sephora will become the exclusive beauty partner and presenting sponsor of the AUSL Championship series, showcasing its commitment to women's sports.
E-Commerce
#football
fromwww.aljazeera.com
1 month ago
Soccer (FIFA)

Barcelona talks with DR Congo leaked ahead of new sponsorship deal

Barcelona is in a sponsorship deal with the DR Congo to promote tourism on team apparel.
fromwww.bbc.com
4 months ago
English Premier League

From beer to betting - how have football shirt sponsors changed?

The prevalence of gambling sponsorship in the Premier League has surged, a stark contrast to earlier sponsorships focused on physical product sales.
English Premier League
fromwww.bbc.com
4 months ago

From beer to betting - how have football shirt sponsors changed?

The prevalence of gambling sponsorship in the Premier League has surged, a stark contrast to earlier sponsorships focused on physical product sales.
fromEssentiallySports
1 month ago

WNBA Viewership Up 201%, NWSL Grows-Is a Soccer-Like Global Rise Next?

Big brands like Nike, AT&T, and Google are investing significantly in women's sports, with reports indicating that 93% of brand decision-makers are optimistic about its future growth.
Women
fromwww.theguardian.com
1 month ago

All aboard the Nike Northern line? Why corporate takeovers of London's tube are a terrible idea | Oliver Wainwright

The London Underground exemplifies how diligent design can create an iconic public service.
fromwww.hamhigh.co.uk
1 month ago

Footwear brand announces sponsorship of Haringey girls' football team

"At FitFlop, we believe that movement has the power to inspire progress, confidence, and connection. Our partnership with Haringey Girls Academy is an exciting opportunity to help empower the next generation of young women, celebrating their individuality, encouraging active lifestyles, and supporting their ambitions on and off the pitch."
Women
#esports
#tour-de-france
fromCyclingnews
1 month ago
Cars

Why are Tadej Pogacar and Mathieu van der Poel racing the Tour de France in $300k watches, and aren't they going to break them?

fromCyclingnews
1 month ago
Cars

Why are Tadej Pogacar and Mathieu van der Poel racing the Tour de France in $300k watches, and aren't they going to break them?

fromwww.newsshopper.co.uk
1 month ago

Businesses are being given the chance to sponsor an entire Tube line

Transport for London (TfL) is promoting a branding deal for the Waterloo & City line, which attracts around 15 million passengers annually, offering full-line branding opportunities.
London
fromwww.bbc.com
1 month ago

TfL offers sponsorship deal for shortest Tube line

Transport for London (TfL) seeks a sponsor for the Waterloo & City line, offering full-line branding and opportunities for experiential marketing in central London.
London
fromBusiness Insider
1 month ago

Inside Perplexity AI's softly, softly approach to advertising

"It's additive because you're helping users figure out the next question they need to ask to make a better decision or figure out what they're trying to do versus just trying to put something in your face."
E-Commerce
#ineos-grenadiers
fromCyclingnews
3 months ago
France news

Ineos Grenadiers-TotalEnergies merger 'nearing completion' according to Times report as new links to Remco Evenepoel emerge

France news
fromCyclingnews
3 months ago

Ineos Grenadiers-TotalEnergies merger 'nearing completion' according to Times report as new links to Remco Evenepoel emerge

Ineos Grenadiers is close to a multimillion-pound sponsorship deal with TotalEnergies, aiming for Tour de France success.
fromHackernoon
1 year ago

How Did Nexo Become the First Crypto Partner of the DP World Tour? | HackerNoon

Nexo has signed a three-year partnership with the DP World Tour, becoming the first cryptocurrency sponsor in professional golf.
fromwww.mediaite.com
1 month ago

Like a Bad Neighbor: The NBA Draft Was a Cringeworthy State Farm Infomercial

"Over the last two nights, the NBA didn't just stage a show—they sold the stage, the script, and the orchestra pit to an insurance giant... It was branded content."
National Basketball Association
fromwww.bbc.com
1 month ago

TikTok stars SpudBros sponsors Preston

Preston North End's new sponsor, SpudBros, marks a unique partnership showcasing local entrepreneurial success in football.
Women in technology
fromFortune
2 months ago

One of the hardest jobs in business: Being a 'sponsor' that protects rising female execs

Women in the workplace need sponsorship from advocates who actively promote them, especially to navigate unique challenges they face.
#joey-chestnut
fromAP News
2 months ago
NYC food

Joey 'Jaws' Chestnut to return to Coney Island hotdog eating contest after contract dispute

fromAP News
2 months ago
NYC food

Joey 'Jaws' Chestnut to return to Coney Island hotdog eating contest after contract dispute

fromESPN.com
2 months ago

Women's football fanbase to reach 800m by 2030

Women's football is no longer just tracking progress but witnessing a breakthrough, with projections indicating a 38% growth in the global fan base by 2030.
Soccer (FIFA)
#juventus
#mountain-biking
Bicycling
fromBikemag
2 months ago

This Legendary Mountain Biker Has Lost His Sponsorship After 38 Years

Hans Rey ends his 38-year partnership with GT Bicycles as the brand winds down.
Soccer (FIFA)
fromBevindustry
2 months ago

Michelob ULTRA unveils packaging in support of FIFA Club World Cup 2025

Michelob ULTRA is the Official Beer Sponsor of the FIFA Club World Cup 2025, enhancing fan experiences through various innovative activations.
fromForbes
2 months ago

When Big Finance Meets Big Wind: How Bank-Sponsored Boats Shape SailGP

SailGP NYC '25 showcased the growing influence of banks in elite sailing, enhancing commercial viability for teams.
#nascar
Marketing tech
fromEssentiallySports
3 months ago

The Right Way to Earn Profits: Veteran Strategist John Andrews on Digital Marketing and Content Strategy

Building a loyal customer base in NASCAR requires engaging content beyond traditional sponsorships.
SF LGBT
fromSun Sentinel
2 months ago

Corporations pull back from LGBTQ Pride sponsorships, affecting South Florida events

LGBTQ Pride events face financial pressure due to declining sponsorships amidst a hostile political climate.
Mobile UX
fromGSMArena.com
2 months ago

Oppo uses record-breaking UEFA Champions League final to flex AI and camera muscle

PSG won the UEFA Champions League Final 5-0, while Oppo showcased its smartphones and engaged fans with football legends.
Oppo's commitment to football partnerships emphasizes technology and fan connection.
#sports-marketing
fromDodger Blue
2 months ago
LA Dodgers

Dodgers & Kose Corporation Extend Multi-Year Partnership

The Dodgers extended their partnership with Kosé Corporation, enhancing fan engagement and showcasing Kosé products at Dodger Stadium.
fromBusiness Matters
4 months ago
Social media marketing

How Businesses Can Benefit from Partnering with Sporting Events

Sporting events offer unique marketing opportunities for businesses through brand visibility and customer engagement.
fromwww.cbc.ca
2 months ago

Pride Toronto says it's lost 2 more sponsors ahead of annual 2SLGBTQ+ festival | CBC News

Pride Toronto has lost sponsorship from Home Depot and Google, impacting the financial support for its annual 2SLGBTQ+ festival.
fromwww.bbc.com
3 months ago

Vanarama to end National League sponsorship in 2026

Vanarama will end its title sponsorship of the National League after the current season, concluding a nine-year partnership.
fromEuroPython Blog
3 months ago

AI Keynote Reveal, Python Documentary Premiere & Last Chance for Combined Tickets

Nerea Luis will discuss the impact of generative AI on tech professionals at EuroPython.
FC Barcelona
fromESPN.com
3 months ago

From the Rolling Stones to Drake: Each time Barcelona has rocked an artist's logo on its kit

Barcelona's partnership with Spotify has led to innovative kit designs featuring prominent artists before key matches.
fromSoapcentral
3 months ago

"That was a big sponsorship": Netizens react as Ray reveals he lost his Adidas sponsorship along with YourRAGE

Ray's apparent indifference to losing a major sponsorship, such as Adidas, highlights a unique confidence and independence in his influencer career.
Social media marketing
fromCyclingnews
3 months ago

Ceratizit end women's sponsorship but WorldTour team hopes to find new backer to race on

Since the team's founding in 2014, both the Ceratizit Group and the team behind Ceratizit Pro Cycling have proudly contributed to the growth and visibility of women's cycling, helping to develop world-class talent and achieving remarkable success, including 65 road victories, 13 WorldTour wins, 16 world titles on the track, and four Olympic medals.
Women in technology
fromtime.com
3 months ago

Sponsorship'Not MentorshipWill Help You Land a Job Out of College

Graduates must seek out sponsors, not just mentors, to improve job prospects in a competitive market.
Social justice
fromNew York Post
3 months ago

Top skater sues Supreme for $26M after brand kick-flipped major sponsorship deal, 'destroyed' his career

Supreme allegedly terminated skateboarder Tyshawn Jones's deal and spread harmful rumors, leading to a $26 million lawsuit.
fromBavarian Football Works
3 months ago

Bring Money for Wirtz: Bayern Munich to make German automaker sponsor switch?

"BMW might buy Audi's shares at FC Bayern and replace it as shareholder and main car sponsor, even before the end of the partnership contract between Bayern and Audi in 2029."
Bayern Munich
SF food
fromVulture
3 months ago

Top Chef Recap: Stunt Queens

Top Chef's reliance on sponsorships has led to creative but sometimes gimmicky challenges, balancing entertainment with branded content.
Soccer (FIFA)
fromwww.theguardian.com
3 months ago

How can a country that is hosting the World Cup have no sponsor for its top flight?

Copa do Brasil returns for women's football, igniting support and competition among clubs after nine years.
Brazilian women's football faces broadcast and sponsorship challenges ahead of the Women's World Cup.
fromwww.bbc.com
3 months ago

Windsor Park to be renamed in sponsorship deal

"Our relationship with the Clearer Group is already one of collaboration and teamwork and this new partnership enhances that," added Patrick Nelson, IFA chief executive.
Liverpool FC
Marketing tech
fromForbes
3 months ago

How Sequel Tampons Wins Female Brand Trust Through Men's Sports

Sequel's stadium sponsorship exemplifies a shift in recognizing menstruating fans' needs in sports settings.
Manchester United
fromwww.standard.co.uk
3 months ago

Best Manchester United kits: A nostalgic journey for football fans

Manchester United shirts from the 1990s and 2000s symbolize emotional connections to iconic moments and the club's significant cultural impact.
Chelsea
fromwww.90min.com
3 months ago

Chelsea confirm front-of-shirt sponsor for remainder of 2024/25 season

Chelsea signs a new sponsorship deal with DAMAC Properties for shirt branding, aided by their pursuit of Champions League qualification.
fromwww.bbc.com
3 months ago

Arsenal urged to put Visit Rwanda 'financial gains' aside

Arsenal fans are urging the club to rethink its sponsorship with Visit Rwanda over concerns linked to violence in Congo.
fromwww.fourfourtwo.com
4 months ago

RANKED! The top 10 Nike football athletes of 2025

Nike has been a significant player in football culture since the 1970s, leading in sponsorship and athlete representation.
Fashion & style
fromwww.nytimes.com
4 months ago

Paige Bueckers and the Importance of Dressing to Impress at the W.N.B.A. Draft

The W.N.B.A. draft emphasizes players' personal style as a means to introduce themselves and attract potential sponsors.
Marketing tech
fromThe Drum
4 months ago

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
fromSkift Meetings
4 months ago

Event Sponsorship: How to Get the Right Sponsors?

Gone are the days when sponsors would pay just to have their name printed on a program or displayed on a PowerPoint slide.
Fundraising
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