The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
UCLA's 'water boy' is soaking in success after becoming first national brand ambassador
Finn Barkenaes, a water boy, became the first to secure an NIL deal with Niagara Bottling, highlighting unexpected opportunities in sports sponsorship.
F.C.C. Chair Orders Investigation Into NPR and PBS Stations
FCC Chairman initiates investigation into NPR and PBS sponsorship practices, suspecting potential violations of federal law regarding commercial advertisements.
Second Annual Pop-Tarts Bowl Features Bonkers Fast & Furious' Tribute To Fallen Pastry and Other WILD Moments
The Pop-Tarts Bowl showcased a fun, over-the-top tribute to its sponsor with viral moments, engaging fans and embracing a humorous spectacle around the championship.