Men's total WorldTour budget reaches 570 million, with average rider salary up to 500,000
The men's WorldTour budget has significantly increased, highlighting a trend of rising financial investment and potential challenges related to equity among teams.
12 new riders, new bikes and now a new name - Changes keep coming at Astana Qazaqstan after Chinese investment
Astana Qazaqstan is rebranding and enhancing its team with new sponsorship and riders for the 2025 season, aiming for WorldTour competitiveness.
A first look at Demi Vollering's new S-Works Tarmac as Specialized announces sponsorship of FDJ-SUEZ for 2025
Specialized is sponsoring FDJ-SUEZ for 2025, emphasizing the growth of women's cycling and innovation.
'Brightest in the peloton' - Canyon-SRAM zondacrypto reveal colourful as ever race jersey for 2025
The Canyon-SRAM zondacrypto team will unveil their bold new race jersey for 2025, featuring an eye-catching color scheme.
'It requires meticulous management' - How Intermarche-Wanty keep competing on the smallest budget in the WorldTour
Intermarché-Wanty faces significant challenges in competing on a limited budget within the WorldTour.
DSM-firmenich become Picnic PostNL for 2025 with new sponsor and a new look
Team Picnic PostNL will have Picnic as its title sponsor for the next four years, enhancing performance and promoting shared values.
Men's total WorldTour budget reaches 570 million, with average rider salary up to 500,000
The men's WorldTour budget has significantly increased, highlighting a trend of rising financial investment and potential challenges related to equity among teams.
12 new riders, new bikes and now a new name - Changes keep coming at Astana Qazaqstan after Chinese investment
Astana Qazaqstan is rebranding and enhancing its team with new sponsorship and riders for the 2025 season, aiming for WorldTour competitiveness.
A first look at Demi Vollering's new S-Works Tarmac as Specialized announces sponsorship of FDJ-SUEZ for 2025
Specialized is sponsoring FDJ-SUEZ for 2025, emphasizing the growth of women's cycling and innovation.
'Brightest in the peloton' - Canyon-SRAM zondacrypto reveal colourful as ever race jersey for 2025
The Canyon-SRAM zondacrypto team will unveil their bold new race jersey for 2025, featuring an eye-catching color scheme.
'It requires meticulous management' - How Intermarche-Wanty keep competing on the smallest budget in the WorldTour
Intermarché-Wanty faces significant challenges in competing on a limited budget within the WorldTour.
DSM-firmenich become Picnic PostNL for 2025 with new sponsor and a new look
Team Picnic PostNL will have Picnic as its title sponsor for the next four years, enhancing performance and promoting shared values.
Chelsea kit set for huge change, which could make them look a lot different: report
Chelsea's kits for 2024/25 are set for redesign after poor ratings, and they're close to securing a new front-of-shirt sponsor.
Pepsi signs Florian Wirtz deal after Bayern Munich's Jamal Musiala passed on them
Pepsi signed a lucrative sponsorship deal with Florian Wirtz as it strengthens its ties to football amid rising collaborations with players.
Barrow forge deep bond with Canadian sponsor
Barrow AFC's sponsorship deal with Newfoundland and Labrador underscores the power of unexpected partnerships in promoting community and industry goals.
Chelsea kit set for huge change, which could make them look a lot different: report
Chelsea's kits for 2024/25 are set for redesign after poor ratings, and they're close to securing a new front-of-shirt sponsor.
Pepsi signs Florian Wirtz deal after Bayern Munich's Jamal Musiala passed on them
Pepsi signed a lucrative sponsorship deal with Florian Wirtz as it strengthens its ties to football amid rising collaborations with players.
Barrow forge deep bond with Canadian sponsor
Barrow AFC's sponsorship deal with Newfoundland and Labrador underscores the power of unexpected partnerships in promoting community and industry goals.
As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
The WNBA's 2024 season showcases its growing commercial appeal, attracting diverse sponsors and increasing brand engagement.
SNL Reveals Remaining Sponsor for Upcoming 50th Anniversary
Saturday Night Live's 50th season sponsors include Capital One, Maybelline, and others, leveraging humor and creativity to connect with audiences.
Content funding on The Week
Future Publishing maintains content integrity while collaborating with advertisers, highlighting transparency in sponsored content.
Content funding on Homebuilding & Renovating
Transparency in sponsored content is crucial for maintaining reader trust.
Different labels indicate varying levels of editorial independence and advertising involvement.
MLB to use helmet ad for playoffs in 4-year deal
MLB will feature postseason helmet advertising through a new deal with Strauss, marking an expansion in sports branding and sponsorships.
Content funding on Cyclingnews
Cyclingnews balances editorial integrity with advertising needs, clearly labeling content based on its commercial nature and ensuring compliance with advertising standards.
As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
The WNBA's 2024 season showcases its growing commercial appeal, attracting diverse sponsors and increasing brand engagement.
SNL Reveals Remaining Sponsor for Upcoming 50th Anniversary
Saturday Night Live's 50th season sponsors include Capital One, Maybelline, and others, leveraging humor and creativity to connect with audiences.
Content funding on The Week
Future Publishing maintains content integrity while collaborating with advertisers, highlighting transparency in sponsored content.
Content funding on Homebuilding & Renovating
Transparency in sponsored content is crucial for maintaining reader trust.
Different labels indicate varying levels of editorial independence and advertising involvement.
MLB to use helmet ad for playoffs in 4-year deal
MLB will feature postseason helmet advertising through a new deal with Strauss, marking an expansion in sports branding and sponsorships.
Content funding on Cyclingnews
Cyclingnews balances editorial integrity with advertising needs, clearly labeling content based on its commercial nature and ensuring compliance with advertising standards.
How the New York City marathon's sponsor benefits from it
TCS's sponsorship of the New York City Marathon has significantly boosted brand awareness and value, showcasing effective marketing strategy beyond direct consumer engagement.
Why Estee Lauder is leaning into football
Estée Lauder is focusing on sports marketing to attract younger, diverse audiences, particularly targeting female NFL fans with its products.
How CMOs Choose Athletes And Sporting Events To Sponsor
Sponsorships drive brand awareness and support growth for companies like 1Password within shifting work environments.
How the New York City marathon's sponsor benefits from it
TCS's sponsorship of the New York City Marathon has significantly boosted brand awareness and value, showcasing effective marketing strategy beyond direct consumer engagement.
Why Estee Lauder is leaning into football
Estée Lauder is focusing on sports marketing to attract younger, diverse audiences, particularly targeting female NFL fans with its products.
How CMOs Choose Athletes And Sporting Events To Sponsor
Sponsorships drive brand awareness and support growth for companies like 1Password within shifting work environments.
Rheinmetall sponsorship gnaws away at Borussia Dortmund fans DW 11/27/2024
The sponsorship deal between Borussia Dortmund and Rheinmetall has sparked controversy among club members and fans, leading to a significant vote against it.
Golfer Shane Lowry ends sponsorship with Kingspan amid fallout from Grenfell fire tragedy
Mr Lowry ended his sponsorship with Kingspan amid growing pressure and controversy over the company's role in the Grenfell Tower fire.
An inquiry criticized Kingspan for its marketing practices and lack of fire safety regard.
Rheinmetall sponsorship gnaws away at Borussia Dortmund fans DW 11/27/2024
The sponsorship deal between Borussia Dortmund and Rheinmetall has sparked controversy among club members and fans, leading to a significant vote against it.
Golfer Shane Lowry ends sponsorship with Kingspan amid fallout from Grenfell fire tragedy
Mr Lowry ended his sponsorship with Kingspan amid growing pressure and controversy over the company's role in the Grenfell Tower fire.
An inquiry criticized Kingspan for its marketing practices and lack of fire safety regard.
Fashion brands are increasingly sponsoring Formula 1 to attract a growing, diverse audience, particularly younger women with significant spending power.
HP trying to take pole position in a fast-changing future of work
The intersection of technology and motorsport is vital, with HP partnering with Ferrari to enhance performance measured to a thousandth of a second.
Formula 1's Top Fashion Sponsorships for 2024
Fashion brands are increasingly sponsoring Formula 1 to attract a growing, diverse audience, particularly younger women with significant spending power.
HP trying to take pole position in a fast-changing future of work
The intersection of technology and motorsport is vital, with HP partnering with Ferrari to enhance performance measured to a thousandth of a second.
The 1980s marked the beginning of significant corporate branding in football shirts, transforming the aesthetics of the game.
Every Barcelona shirt to have featured a special Spotify logo
Barcelona's shirt sponsorship evolved from anti-sponsorship to partnering with non-profits, reflecting changing values over time while facing criticism for commercial choices.
Iconic 80s shirt sponsors
The 1980s marked the beginning of significant corporate branding in football shirts, transforming the aesthetics of the game.
Every Barcelona shirt to have featured a special Spotify logo
Barcelona's shirt sponsorship evolved from anti-sponsorship to partnering with non-profits, reflecting changing values over time while facing criticism for commercial choices.
Ex-Super Falcon says Fifa putting money 'over humanity'
Female footballers criticize Fifa's partnership with Aramco for prioritizing sponsorship money over humanitarian and environmental values.
Can women's football become big business?
Women's football is experiencing significant financial growth but faces sustainability challenges due to rising costs.
Saudi oil and betting firms? Women's football must not lose its moral compass | Suzanne Wrack
Women's football is experiencing rapid financial growth and increased visibility, presenting significant investment opportunities along with ethical challenges.
WSL and Women's Championship land record commercial deal with Barclays
Barclays has significantly increased its investment in women's football, marking a pivotal moment for the sport's financial support in England.
What are priorities for new WSL company this season?
The Women's Professional Leagues Limited aims to enhance women's football in England with a focus on commercial growth and securing investment.
The WSL's new TV deal is a great step forward but so much work remains
The Women's Super League secured a record 65m domestic television rights deal, enhancing financial stability through 2030.
Ex-Super Falcon says Fifa putting money 'over humanity'
Female footballers criticize Fifa's partnership with Aramco for prioritizing sponsorship money over humanitarian and environmental values.
Can women's football become big business?
Women's football is experiencing significant financial growth but faces sustainability challenges due to rising costs.
Saudi oil and betting firms? Women's football must not lose its moral compass | Suzanne Wrack
Women's football is experiencing rapid financial growth and increased visibility, presenting significant investment opportunities along with ethical challenges.
WSL and Women's Championship land record commercial deal with Barclays
Barclays has significantly increased its investment in women's football, marking a pivotal moment for the sport's financial support in England.
What are priorities for new WSL company this season?
The Women's Professional Leagues Limited aims to enhance women's football in England with a focus on commercial growth and securing investment.
The WSL's new TV deal is a great step forward but so much work remains
The Women's Super League secured a record 65m domestic television rights deal, enhancing financial stability through 2030.
Premier League clubs to lose more than 126m combined when gambling shirt sponsors are outlawed - London Business News | Londonlovesbusiness.com
More than half of Premier League clubs face significant revenue loss as gambling brands are set to be banned from sponsorship deals.
Man United agree massive five-year deal deemed "a perfect fit" by CEO
Man United has secured a 300m sponsorship deal with Qualcomm, replacing their previous contract, significantly boosting their financial resources.
Man City learn outcome of 'APT' legal challenge against the Premier League
Manchester City won a legal challenge against Premier League's APT rules, allowing them more freedom in sponsorship deals.
The Premier League was criticized for delays in ruling on Man City’s sponsorship agreements.
Floki Scores Major Deals With English Premier League Teams
Floki aims to enhance brand visibility by partnering with Premier League teams and sidestepping traditional sponsorship bidding processes.
"Additional benefit" - Finance expert reveals potential rule change that will help Newcastle break PSR shackles
Changes to the Profit and Sustainability Rules could empower Newcastle United to secure higher-value sponsorships and navigate Financial Fair Play regulations effectively.
Man City vs. Premier League over APT: What you need to know
Manchester City claimed victory in its legal challenge over sponsorship deal regulations, with the outcome impacting future Premier League compliance hearings.
Premier League clubs to lose more than 126m combined when gambling shirt sponsors are outlawed - London Business News | Londonlovesbusiness.com
More than half of Premier League clubs face significant revenue loss as gambling brands are set to be banned from sponsorship deals.
Man United agree massive five-year deal deemed "a perfect fit" by CEO
Man United has secured a 300m sponsorship deal with Qualcomm, replacing their previous contract, significantly boosting their financial resources.
Man City learn outcome of 'APT' legal challenge against the Premier League
Manchester City won a legal challenge against Premier League's APT rules, allowing them more freedom in sponsorship deals.
The Premier League was criticized for delays in ruling on Man City’s sponsorship agreements.
Floki Scores Major Deals With English Premier League Teams
Floki aims to enhance brand visibility by partnering with Premier League teams and sidestepping traditional sponsorship bidding processes.
"Additional benefit" - Finance expert reveals potential rule change that will help Newcastle break PSR shackles
Changes to the Profit and Sustainability Rules could empower Newcastle United to secure higher-value sponsorships and navigate Financial Fair Play regulations effectively.
Man City vs. Premier League over APT: What you need to know
Manchester City claimed victory in its legal challenge over sponsorship deal regulations, with the outcome impacting future Premier League compliance hearings.
Cooper Flagg is a rising college basketball star and the first men's player to sign a Gatorade sponsorship.
Rick Pitino Wronged Again, Cooper Flagg's Big Deal, and UConn's Potential Big 12 Move
Rick Pitino's off-court drama and Cooper Flagg's shoe deal raise interesting conversations about college basketball's evolving landscape and sponsorship dynamics.
Duke freshman star Flagg inks Gatorade deal
Cooper Flagg is a rising college basketball star and the first men's player to sign a Gatorade sponsorship.
Rick Pitino Wronged Again, Cooper Flagg's Big Deal, and UConn's Potential Big 12 Move
Rick Pitino's off-court drama and Cooper Flagg's shoe deal raise interesting conversations about college basketball's evolving landscape and sponsorship dynamics.
Saudi oil sponsorship: Why have more than 100 women's footballers opposed the deal?
Women's footballers oppose FIFA's sponsorship with Saudi Aramco due to human rights concerns in Saudi Arabia. They seek to raise awareness and prevent complicity.
FIFA adds Bank of America as World Cup sponsor
FIFA has secured its first global banking sponsor, Bank of America, ahead of the 2026 men's World Cup.
Saudi oil sponsorship: Why have more than 100 women's footballers opposed the deal?
Women's footballers oppose FIFA's sponsorship with Saudi Aramco due to human rights concerns in Saudi Arabia. They seek to raise awareness and prevent complicity.
FIFA adds Bank of America as World Cup sponsor
FIFA has secured its first global banking sponsor, Bank of America, ahead of the 2026 men's World Cup.
NBA player Dillon Brooks is now the 'major sponsor' of his old Toronto high school team | CBC News
Dillon Brooks is giving back to his roots by sponsoring the Father Henry Carr Catholic Secondary School basketball program he once played for.
WordPress bans WP Engine from sponsoring user groups
WordPress has prohibited WP Engine from sponsoring events and participating as speakers or organizers due to trademark disputes.
Two more weeks to go: Connect with Meta, Dropbox, J.P. Morgan, and HP at Disrupt | TechCrunch
Disrupt event supports startups through partnerships, providing resources and community needed for success.
What's the deal with those Strauss decals on MLB batting helmets?
MLB's partnership with Strauss aims to enhance visibility and media value through postseason branding, reflecting the league's evolving marketing strategy under Commissioner Manfred.
This massive London stadium could soon start hosting 15 gigs a year
Twickenham Stadium is undergoing a name change and is expanding its role as a music venue to secure financial support and modernize.
LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.
LVMH's investment in the 2024 Paris Olympics is set to enhance brand visibility and establish luxury connections, offering a major marketing advantage.
LVMH signs major sponsorship deal with F1, replacing Rolex
LVMH signs major $1 billion sponsorship deal with Formula One, taking over from Rolex, highlighting its expansion in sports investment.
The deal marks a strategic shift in Formula One's branding, as LVMH aims to leverage the sport's growing popularity.
LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.
LVMH's investment in the 2024 Paris Olympics is set to enhance brand visibility and establish luxury connections, offering a major marketing advantage.
LVMH signs major sponsorship deal with F1, replacing Rolex
LVMH signs major $1 billion sponsorship deal with Formula One, taking over from Rolex, highlighting its expansion in sports investment.
The deal marks a strategic shift in Formula One's branding, as LVMH aims to leverage the sport's growing popularity.
Barclays renews and significantly increases investment in women's football leagues, marking a historic milestone for women's domestic football.
Why StreamElements is launching a 'side sponsorship' tool to widen creators' advertising options
StreamElements launched a new tool called SideSpons to enhance monetization for livestreamers by allowing them to feature multiple sponsors simultaneously.
Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House
The Journal House is expanding its event franchise by integrating B2B brands to attract broader sponsorship opportunities.
Save the Children pulls out of Science Museum event over sponsor concerns
Save the Children withdrew from a Science Museum event due to pressure over controversial sponsorships, reflecting ethical concerns among supporters.
'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kingspan deal
Shane Lowry cut ties with Kingspan after criticism over the company's role related to the Grenfell fire tragedy, expressing sympathy for the victims' families.
'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kindspan deal
Shane Lowry has ended his sponsorship ties with Kingspan, citing respect for Grenfell fire victims.
'It is what it is now for me and Kingspan': Shane Lowry says his heart goes out to the Grenfell families as he cuts ties with sponsor
Shane Lowry cuts ties with Kingspan after criticism linked to the Grenfell Tower fire and expresses sympathy for the victims' families.
Kingspan's partners stay silent on sponsorship plans after Shane Lowry ends relationship
Shane Lowry ends sponsorship with Kingspan due to controversy surrounding the company's role in the Grenfell Tower fire.
'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kingspan deal
Shane Lowry cut ties with Kingspan after criticism over the company's role related to the Grenfell fire tragedy, expressing sympathy for the victims' families.
'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kindspan deal
Shane Lowry has ended his sponsorship ties with Kingspan, citing respect for Grenfell fire victims.
'It is what it is now for me and Kingspan': Shane Lowry says his heart goes out to the Grenfell families as he cuts ties with sponsor
Shane Lowry cuts ties with Kingspan after criticism linked to the Grenfell Tower fire and expresses sympathy for the victims' families.
Kingspan's partners stay silent on sponsorship plans after Shane Lowry ends relationship
Shane Lowry ends sponsorship with Kingspan due to controversy surrounding the company's role in the Grenfell Tower fire.
Neko Mulally highlights the significance of adaptable sponsorships in the evolving bike industry, accommodating both athlete and brand needs post-pandemic.
Non-Monogamous Sponsorship: Miranda Miller
Miranda Miller's unique sponsorship with SRAM evolved from her desire to connect beyond racing and create more meaningful engagements in the cycling community.
Friday Wrap-Up: August 23
The article highlights upcoming bike events and new bike launches as key features for the week.”
Non-Monogamous Sponsorship: Neko Mullaly
Neko Mulally highlights the significance of adaptable sponsorships in the evolving bike industry, accommodating both athlete and brand needs post-pandemic.
Non-Monogamous Sponsorship: Miranda Miller
Miranda Miller's unique sponsorship with SRAM evolved from her desire to connect beyond racing and create more meaningful engagements in the cycling community.
Friday Wrap-Up: August 23
The article highlights upcoming bike events and new bike launches as key features for the week.”
How creator-owned teams are shaking up the esports industry
Creator-owned esports teams still rely heavily on sponsorship revenue despite initial perceptions of greater financial independence.
UK Sport warned British Cycling against Shell sponsorship and its possible impact on future public funding
British Cycling's partnership with Shell faced backlash over potential reputational risks and financial motives, leading to CEO resignations and concerns from UK Sport.
Dortmund fans protest sponsor using dummy tank
Borussia Dortmund fans protested against their club's sponsorship with Rheinmetall, an arms manufacturer, highlighting concerns over ethical values in sports.