#sponsorship

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Ed Sheeran's fame helped us sign a player, Ipswich Town chairman reveals

Ed Sheeran's influence at Ipswich Town helped attract summer signings, illustrating the impact of local connections in football recruitment.
#premier-league

Premier League clubs to lose more than 126m combined when gambling shirt sponsors are outlawed - London Business News | Londonlovesbusiness.com

More than half of Premier League clubs face significant revenue loss as gambling brands are set to be banned from sponsorship deals.

Man United agree massive five-year deal deemed "a perfect fit" by CEO

Man United has secured a 300m sponsorship deal with Qualcomm, replacing their previous contract, significantly boosting their financial resources.

Man City learn outcome of 'APT' legal challenge against the Premier League

Manchester City won a legal challenge against Premier League's APT rules, allowing them more freedom in sponsorship deals.
The Premier League was criticized for delays in ruling on Man City’s sponsorship agreements.

Floki Scores Major Deals With English Premier League Teams

Floki aims to enhance brand visibility by partnering with Premier League teams and sidestepping traditional sponsorship bidding processes.

"Additional benefit" - Finance expert reveals potential rule change that will help Newcastle break PSR shackles

Changes to the Profit and Sustainability Rules could empower Newcastle United to secure higher-value sponsorships and navigate Financial Fair Play regulations effectively.

Man City vs. Premier League over APT: What you need to know

Manchester City claimed victory in its legal challenge over sponsorship deal regulations, with the outcome impacting future Premier League compliance hearings.

Premier League clubs to lose more than 126m combined when gambling shirt sponsors are outlawed - London Business News | Londonlovesbusiness.com

More than half of Premier League clubs face significant revenue loss as gambling brands are set to be banned from sponsorship deals.

Man United agree massive five-year deal deemed "a perfect fit" by CEO

Man United has secured a 300m sponsorship deal with Qualcomm, replacing their previous contract, significantly boosting their financial resources.

Man City learn outcome of 'APT' legal challenge against the Premier League

Manchester City won a legal challenge against Premier League's APT rules, allowing them more freedom in sponsorship deals.
The Premier League was criticized for delays in ruling on Man City’s sponsorship agreements.

Floki Scores Major Deals With English Premier League Teams

Floki aims to enhance brand visibility by partnering with Premier League teams and sidestepping traditional sponsorship bidding processes.

"Additional benefit" - Finance expert reveals potential rule change that will help Newcastle break PSR shackles

Changes to the Profit and Sustainability Rules could empower Newcastle United to secure higher-value sponsorships and navigate Financial Fair Play regulations effectively.

Man City vs. Premier League over APT: What you need to know

Manchester City claimed victory in its legal challenge over sponsorship deal regulations, with the outcome impacting future Premier League compliance hearings.
morepremier-league

Biglaw Firm Comes Out Strong For Women's Sports

A prominent Biglaw firm is demonstrating its commitment to women in sports by sponsoring LPGA player Rachel Kuehn for the upcoming season.

Airbnb and Colosseum partnership will offer visitors a gladiator experience

The Colosseum will host staged gladiator fights for the first time in 2,000 years, sponsored by Airbnb to promote conscious tourism.
#cycling

12 new riders, new bikes and now a new name - Changes keep coming at Astana Qazaqstan after Chinese investment

Astana Qazaqstan is rebranding and enhancing its team with new sponsorship and riders for the 2025 season, aiming for WorldTour competitiveness.

'It requires meticulous management' - How Intermarche-Wanty keep competing on the smallest budget in the WorldTour

Intermarché-Wanty faces significant challenges in competing on a limited budget within the WorldTour.

Canyon-SRAM adds zondacrypto as co-title sponsor through 2027

Canyon-SRAM Racing announces zondacrypto as a co-title sponsor, reflecting a partnership focused on innovation and digital finance.

12 new riders, new bikes and now a new name - Changes keep coming at Astana Qazaqstan after Chinese investment

Astana Qazaqstan is rebranding and enhancing its team with new sponsorship and riders for the 2025 season, aiming for WorldTour competitiveness.

'It requires meticulous management' - How Intermarche-Wanty keep competing on the smallest budget in the WorldTour

Intermarché-Wanty faces significant challenges in competing on a limited budget within the WorldTour.

Canyon-SRAM adds zondacrypto as co-title sponsor through 2027

Canyon-SRAM Racing announces zondacrypto as a co-title sponsor, reflecting a partnership focused on innovation and digital finance.
morecycling
#advertising

National Public Media To Sell Ads For This American Life - Podcaster News

This American Life reaches 2 million weekly podcast listeners and will now feature one mid-roll sponsorship message per episode voiced by Ira Glass, creating a unique branding opportunity for advertisers.

As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy

The WNBA's 2024 season showcases its growing commercial appeal, attracting diverse sponsors and increasing brand engagement.

Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes' parents

Figs, an apparel brand, becomes the first brand sponsor of a heart-rate monitor for parents of athletes during the Olympic Games for innovative advertising.

SNL Reveals Remaining Sponsor for Upcoming 50th Anniversary

Saturday Night Live's 50th season sponsors include Capital One, Maybelline, and others, leveraging humor and creativity to connect with audiences.

Content funding on Homebuilding & Renovating

Transparency in sponsored content is crucial for maintaining reader trust.
Different labels indicate varying levels of editorial independence and advertising involvement.

Why Sponsors Love Niche Sports; Does GAID Need Aid? | AdExchanger

Advertisers need attribution proof, but niche sports can still yield big returns.

National Public Media To Sell Ads For This American Life - Podcaster News

This American Life reaches 2 million weekly podcast listeners and will now feature one mid-roll sponsorship message per episode voiced by Ira Glass, creating a unique branding opportunity for advertisers.

As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy

The WNBA's 2024 season showcases its growing commercial appeal, attracting diverse sponsors and increasing brand engagement.

Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes' parents

Figs, an apparel brand, becomes the first brand sponsor of a heart-rate monitor for parents of athletes during the Olympic Games for innovative advertising.

SNL Reveals Remaining Sponsor for Upcoming 50th Anniversary

Saturday Night Live's 50th season sponsors include Capital One, Maybelline, and others, leveraging humor and creativity to connect with audiences.

Content funding on Homebuilding & Renovating

Transparency in sponsored content is crucial for maintaining reader trust.
Different labels indicate varying levels of editorial independence and advertising involvement.

Why Sponsors Love Niche Sports; Does GAID Need Aid? | AdExchanger

Advertisers need attribution proof, but niche sports can still yield big returns.
moreadvertising

All the Christmas events taking place across Havering for 2024

Sponsorship from local businesses has saved Christmas celebrations despite budget cuts in the borough.
#barcelona

Barcelona poised to sign staggering 1.7bn Nike kit deal

Barcelona is close to a new long-term deal with Nike worth €1.7 billion, bolstering its financial prospects significantly.

Barcelona 'very close' to lucrative Nike agreement

Barcelona is close to a new lucrative deal with Nike to alleviate financial troubles.

Every Barcelona shirt to have featured a special Spotify logo

Barcelona's shirt sponsorship evolved from anti-sponsorship to partnering with non-profits, reflecting changing values over time while facing criticism for commercial choices.

Barcelona poised to sign staggering 1.7bn Nike kit deal

Barcelona is close to a new long-term deal with Nike worth €1.7 billion, bolstering its financial prospects significantly.

Barcelona 'very close' to lucrative Nike agreement

Barcelona is close to a new lucrative deal with Nike to alleviate financial troubles.

Every Barcelona shirt to have featured a special Spotify logo

Barcelona's shirt sponsorship evolved from anti-sponsorship to partnering with non-profits, reflecting changing values over time while facing criticism for commercial choices.
morebarcelona
#financial-growth

Can women's football become big business?

Women's football is experiencing significant financial growth but faces sustainability challenges due to rising costs.

Saudi oil and betting firms? Women's football must not lose its moral compass | Suzanne Wrack

Women's football is experiencing rapid financial growth and increased visibility, presenting significant investment opportunities along with ethical challenges.

The WSL's new TV deal is a great step forward but so much work remains

The Women's Super League secured a record 65m domestic television rights deal, enhancing financial stability through 2030.

Can women's football become big business?

Women's football is experiencing significant financial growth but faces sustainability challenges due to rising costs.

Saudi oil and betting firms? Women's football must not lose its moral compass | Suzanne Wrack

Women's football is experiencing rapid financial growth and increased visibility, presenting significant investment opportunities along with ethical challenges.

The WSL's new TV deal is a great step forward but so much work remains

The Women's Super League secured a record 65m domestic television rights deal, enhancing financial stability through 2030.
morefinancial-growth
#adidas

Fifa in dispute with Adidas and Coca-Cola over Club World Cup sponsorship

FIFA is facing disputes with Adidas and Coca-Cola regarding sponsorship rights for the Club World Cup, which has led to legal actions.

Championship Side Leeds United Extends Partnership With Adidas

Leeds United has extended its sponsorship deal with Adidas, highlighting the success of their partnership and record-breaking merchandise sales.

Picture: Man United 2024/25 away kit leaked featuring all new shirt sponsor - Old Trafford Faithful

Man United's 2024/25 away kit has been leaked, featuring a navy blue design with Snapdragon as the main sponsor.

Fifa in dispute with Adidas and Coca-Cola over Club World Cup sponsorship

FIFA is facing disputes with Adidas and Coca-Cola regarding sponsorship rights for the Club World Cup, which has led to legal actions.

Championship Side Leeds United Extends Partnership With Adidas

Leeds United has extended its sponsorship deal with Adidas, highlighting the success of their partnership and record-breaking merchandise sales.

Picture: Man United 2024/25 away kit leaked featuring all new shirt sponsor - Old Trafford Faithful

Man United's 2024/25 away kit has been leaked, featuring a navy blue design with Snapdragon as the main sponsor.
moreadidas
from Business Insider
3 weeks ago

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.
#brand-awareness

How the New York City marathon's sponsor benefits from it

TCS's sponsorship of the New York City Marathon has significantly boosted brand awareness and value, showcasing effective marketing strategy beyond direct consumer engagement.

How CMOs Choose Athletes And Sporting Events To Sponsor

Sponsorships drive brand awareness and support growth for companies like 1Password within shifting work environments.

How the New York City marathon's sponsor benefits from it

TCS's sponsorship of the New York City Marathon has significantly boosted brand awareness and value, showcasing effective marketing strategy beyond direct consumer engagement.

How CMOs Choose Athletes And Sporting Events To Sponsor

Sponsorships drive brand awareness and support growth for companies like 1Password within shifting work environments.
morebrand-awareness
#college-basketball

Duke freshman star Flagg inks Gatorade deal

Cooper Flagg is a rising college basketball star and the first men's player to sign a Gatorade sponsorship.

Rick Pitino Wronged Again, Cooper Flagg's Big Deal, and UConn's Potential Big 12 Move

Rick Pitino's off-court drama and Cooper Flagg's shoe deal raise interesting conversations about college basketball's evolving landscape and sponsorship dynamics.

Duke freshman star Flagg inks Gatorade deal

Cooper Flagg is a rising college basketball star and the first men's player to sign a Gatorade sponsorship.

Rick Pitino Wronged Again, Cooper Flagg's Big Deal, and UConn's Potential Big 12 Move

Rick Pitino's off-court drama and Cooper Flagg's shoe deal raise interesting conversations about college basketball's evolving landscape and sponsorship dynamics.
morecollege-basketball
#lionel-messi

Messi-mania helps drive record MLS attendance

MLS records high attendance and sponsorship revenue growth, significantly influenced by Lionel Messi's presence in the league.

Inter Miami made a big-money bet on Messi, and it's paying off with sponsors, fans

Inter Miami's international appeal has significantly broadened since Messi's arrival, attracting global sponsorship deals and diverse fan engagement.

Messi-mania helps drive record MLS attendance

MLS records high attendance and sponsorship revenue growth, significantly influenced by Lionel Messi's presence in the league.

Inter Miami made a big-money bet on Messi, and it's paying off with sponsors, fans

Inter Miami's international appeal has significantly broadened since Messi's arrival, attracting global sponsorship deals and diverse fan engagement.
morelionel-messi
#fifa

Saudi oil sponsorship: Why have more than 100 women's footballers opposed the deal?

Women's footballers oppose FIFA's sponsorship with Saudi Aramco due to human rights concerns in Saudi Arabia. They seek to raise awareness and prevent complicity.

FIFA adds Bank of America as World Cup sponsor

FIFA has secured its first global banking sponsor, Bank of America, ahead of the 2026 men's World Cup.

FIFA seals closer Saudi ties with Aramco deal

FIFA confirmed a sponsorship deal with Saudi Arabia's Aramco, strengthening ties from their selection as the 2034 World Cup host.

Saudi oil sponsorship: Why have more than 100 women's footballers opposed the deal?

Women's footballers oppose FIFA's sponsorship with Saudi Aramco due to human rights concerns in Saudi Arabia. They seek to raise awareness and prevent complicity.

FIFA adds Bank of America as World Cup sponsor

FIFA has secured its first global banking sponsor, Bank of America, ahead of the 2026 men's World Cup.

FIFA seals closer Saudi ties with Aramco deal

FIFA confirmed a sponsorship deal with Saudi Arabia's Aramco, strengthening ties from their selection as the 2034 World Cup host.
morefifa

NBA player Dillon Brooks is now the 'major sponsor' of his old Toronto high school team | CBC News

Dillon Brooks is giving back to his roots by sponsoring the Father Henry Carr Catholic Secondary School basketball program he once played for.

WordPress bans WP Engine from sponsoring user groups

WordPress has prohibited WP Engine from sponsoring events and participating as speakers or organizers due to trademark disputes.
#startups

Two more weeks to go: Connect with Meta, Dropbox, J.P. Morgan, and HP at Disrupt | TechCrunch

Disrupt event supports startups through partnerships, providing resources and community needed for success.

Meet Visa, Mercury, Artisan, Golub Capital and more at TC Disrupt 2024 | TechCrunch

TechCrunch Disrupt 2024 will take place in San Francisco on October 28-30, providing startups with essential knowledge, tools, and connections for success.

Two more weeks to go: Connect with Meta, Dropbox, J.P. Morgan, and HP at Disrupt | TechCrunch

Disrupt event supports startups through partnerships, providing resources and community needed for success.

Meet Visa, Mercury, Artisan, Golub Capital and more at TC Disrupt 2024 | TechCrunch

TechCrunch Disrupt 2024 will take place in San Francisco on October 28-30, providing startups with essential knowledge, tools, and connections for success.
morestartups

What's the deal with those Strauss decals on MLB batting helmets?

MLB's partnership with Strauss aims to enhance visibility and media value through postseason branding, reflecting the league's evolving marketing strategy under Commissioner Manfred.

This massive London stadium could soon start hosting 15 gigs a year

Twickenham Stadium is undergoing a name change and is expanding its role as a music venue to secure financial support and modernize.
#lvmh

LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.

LVMH's investment in the 2024 Paris Olympics is set to enhance brand visibility and establish luxury connections, offering a major marketing advantage.

LVMH signs major sponsorship deal with F1, replacing Rolex

LVMH signs major $1 billion sponsorship deal with Formula One, taking over from Rolex, highlighting its expansion in sports investment.
The deal marks a strategic shift in Formula One's branding, as LVMH aims to leverage the sport's growing popularity.

Luxury brands flex: How athletes have become a surefire fashion statement

LVMH allocates around 1% of profits, approximately $163 million, for premium sponsorship at Paris 2024 Olympics emphasizing values over money.

LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.

LVMH's investment in the 2024 Paris Olympics is set to enhance brand visibility and establish luxury connections, offering a major marketing advantage.

LVMH signs major sponsorship deal with F1, replacing Rolex

LVMH signs major $1 billion sponsorship deal with Formula One, taking over from Rolex, highlighting its expansion in sports investment.
The deal marks a strategic shift in Formula One's branding, as LVMH aims to leverage the sport's growing popularity.

Luxury brands flex: How athletes have become a surefire fashion statement

LVMH allocates around 1% of profits, approximately $163 million, for premium sponsorship at Paris 2024 Olympics emphasizing values over money.
morelvmh
from sportslens.com
1 month ago

Telecoms Giant Verizon Becomes 2026 FIFA World Cup Sponsor

Verizon sponsors the 2026 FIFA World Cup, enhancing connectivity and participation for fans globally.
#fan-engagement

New Trends in Soccer Business: Digital Age Sponsorships and Revenue Models - Soccer News

Soccer sponsorships are evolving from logo exposure to data-driven partnerships that enhance value for both teams and sponsors.

Music inspired football shirts - ranked

Pop culture significantly influences football kit designs, sparking discussions on fan sentiment and creativity.
Clubs are increasingly collaborating with musicians for unique jersey designs.

New Trends in Soccer Business: Digital Age Sponsorships and Revenue Models - Soccer News

Soccer sponsorships are evolving from logo exposure to data-driven partnerships that enhance value for both teams and sponsors.

Music inspired football shirts - ranked

Pop culture significantly influences football kit designs, sparking discussions on fan sentiment and creativity.
Clubs are increasingly collaborating with musicians for unique jersey designs.
morefan-engagement
#community

Barrow forge deep bond with Canadian sponsor

Barrow AFC's sponsorship deal with Newfoundland and Labrador underscores the power of unexpected partnerships in promoting community and industry goals.

Donate to Help TanStack become a React Rally Platinum Sponsor!, organized by Tanner Linsley

Support TanStack sponsoring Platinum tier at React Rally

Barrow forge deep bond with Canadian sponsor

Barrow AFC's sponsorship deal with Newfoundland and Labrador underscores the power of unexpected partnerships in promoting community and industry goals.

Donate to Help TanStack become a React Rally Platinum Sponsor!, organized by Tanner Linsley

Support TanStack sponsoring Platinum tier at React Rally
morecommunity
#barclays

Source: WSL deal sets women's football record

Barclays renews and significantly increases investment in women's football leagues, marking a historic milestone for women's domestic football.

WSL and Women's Championship land record commercial deal with Barclays

Barclays has significantly increased its investment in women's football, marking a pivotal moment for the sport's financial support in England.

WSL agrees new 45m sponsorship deal with Barclays

Barclays renews title sponsorship of the Women's Super League and Championship with a record £15m per year deal, doubling previous arrangements.

Source: WSL deal sets women's football record

Barclays renews and significantly increases investment in women's football leagues, marking a historic milestone for women's domestic football.

WSL and Women's Championship land record commercial deal with Barclays

Barclays has significantly increased its investment in women's football, marking a pivotal moment for the sport's financial support in England.

WSL agrees new 45m sponsorship deal with Barclays

Barclays renews title sponsorship of the Women's Super League and Championship with a record £15m per year deal, doubling previous arrangements.
morebarclays

Why StreamElements is launching a 'side sponsorship' tool to widen creators' advertising options

StreamElements launched a new tool called SideSpons to enhance monetization for livestreamers by allowing them to feature multiple sponsors simultaneously.

Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House

The Journal House is expanding its event franchise by integrating B2B brands to attract broader sponsorship opportunities.

Save the Children pulls out of Science Museum event over sponsor concerns

Save the Children withdrew from a Science Museum event due to pressure over controversial sponsorships, reflecting ethical concerns among supporters.
#kingspan

'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kingspan deal

Shane Lowry cut ties with Kingspan after criticism over the company's role related to the Grenfell fire tragedy, expressing sympathy for the victims' families.

'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kindspan deal

Shane Lowry has ended his sponsorship ties with Kingspan, citing respect for Grenfell fire victims.

'It is what it is now for me and Kingspan': Shane Lowry says his heart goes out to the Grenfell families as he cuts ties with sponsor

Shane Lowry cuts ties with Kingspan after criticism linked to the Grenfell Tower fire and expresses sympathy for the victims' families.

Kingspan's partners stay silent on sponsorship plans after Shane Lowry ends relationship

Shane Lowry ends sponsorship with Kingspan due to controversy surrounding the company's role in the Grenfell Tower fire.

'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kingspan deal

Shane Lowry cut ties with Kingspan after criticism over the company's role related to the Grenfell fire tragedy, expressing sympathy for the victims' families.

'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kindspan deal

Shane Lowry has ended his sponsorship ties with Kingspan, citing respect for Grenfell fire victims.

'It is what it is now for me and Kingspan': Shane Lowry says his heart goes out to the Grenfell families as he cuts ties with sponsor

Shane Lowry cuts ties with Kingspan after criticism linked to the Grenfell Tower fire and expresses sympathy for the victims' families.

Kingspan's partners stay silent on sponsorship plans after Shane Lowry ends relationship

Shane Lowry ends sponsorship with Kingspan due to controversy surrounding the company's role in the Grenfell Tower fire.
morekingspan
#womens-football

What are priorities for new WSL company this season?

The Women's Professional Leagues Limited aims to enhance women's football in England with a focus on commercial growth and securing investment.

Chelsea reveal new 'punk rock' third kit for 2024/25 season

Chelsea's 2024/25 third kit is inspired by punk rock, featuring bold black and pink design elements.
The club is actively seeking a new sponsor, aiming for enhanced branding value based on team performance.

What are priorities for new WSL company this season?

The Women's Professional Leagues Limited aims to enhance women's football in England with a focus on commercial growth and securing investment.

Chelsea reveal new 'punk rock' third kit for 2024/25 season

Chelsea's 2024/25 third kit is inspired by punk rock, featuring bold black and pink design elements.
The club is actively seeking a new sponsor, aiming for enhanced branding value based on team performance.
morewomens-football

Golfer Shane Lowry ends sponsorship with Kingspan amid fallout from Grenfell fire tragedy

Mr Lowry ended his sponsorship with Kingspan amid growing pressure and controversy over the company's role in the Grenfell Tower fire.
An inquiry criticized Kingspan for its marketing practices and lack of fire safety regard.

RFU to axe 42 staff weeks after selling Twickenham naming rights for 100m

The RFU is laying off over 40 staff due to financial challenges, despite securing lucrative sponsorship deals.
Rising costs and declining revenues are prompting the RFU to make significant operational changes.
#digital-engagement

How Samsung, Pampers and NBC struck gold at Paris Olympics

The Paris 2024 Olympics are seen as a cultural shift in brand marketing, focusing heavily on digital engagement to attract a younger audience.

Capitals announce TikTok as road jersey patch sponsor

TikTok becomes the Washington Capitals' road jersey patch sponsor, enhancing fan engagement through innovative content.
The partnership signifies a broader trend of sports teams leveraging social media for marketing and fan interaction.

How Samsung, Pampers and NBC struck gold at Paris Olympics

The Paris 2024 Olympics are seen as a cultural shift in brand marketing, focusing heavily on digital engagement to attract a younger audience.

Capitals announce TikTok as road jersey patch sponsor

TikTok becomes the Washington Capitals' road jersey patch sponsor, enhancing fan engagement through innovative content.
The partnership signifies a broader trend of sports teams leveraging social media for marketing and fan interaction.
moredigital-engagement

Dodgers All-Star Shohei Ohtani Signs Brand Ambassador Deal With Beats By Dre

Shohei Ohtani has been named the new brand ambassador for Beats by Dr. Dre, highlighting their products in upcoming marketing campaigns.

Why USC sold Coliseum field space to DirecTV: It's 'an adapt-or-die scenario'

USC is capitalizing on new NCAA rules to sell on-field sponsorship ads, reflecting a shift towards commercialization in college athletics.

Pernod won't sponsor PSG after Marseille protest

Pernod Ricard ended its sponsorship deal with PSG after backlash from Marseille fans citing historical connections to the city.
#mountain-biking

Non-Monogamous Sponsorship: Neko Mullaly

Neko Mulally highlights the significance of adaptable sponsorships in the evolving bike industry, accommodating both athlete and brand needs post-pandemic.

Non-Monogamous Sponsorship: Miranda Miller

Miranda Miller's unique sponsorship with SRAM evolved from her desire to connect beyond racing and create more meaningful engagements in the cycling community.

Friday Wrap-Up: August 23

The article highlights upcoming bike events and new bike launches as key features for the week.”

Non-Monogamous Sponsorship: Neko Mullaly

Neko Mulally highlights the significance of adaptable sponsorships in the evolving bike industry, accommodating both athlete and brand needs post-pandemic.

Non-Monogamous Sponsorship: Miranda Miller

Miranda Miller's unique sponsorship with SRAM evolved from her desire to connect beyond racing and create more meaningful engagements in the cycling community.

Friday Wrap-Up: August 23

The article highlights upcoming bike events and new bike launches as key features for the week.”
moremountain-biking

RAIN Notes: August 29

Podcast sponsorships should respect content and audience, as emphasized by Gina Garrubbo, ensuring integrity.

Civil rights lawyer Ben Crump advertises his firm on patches worn by US Open tennis players

Ben Crump's law firm promotes social justice advocacy through sponsorship patches on players' outfits at the U.S. Open.
#climate-change

Big polluters targeting esports industry with advertising deals, report reveals

The esports industry is increasingly targeted by polluting companies seeking to maintain influence amidst climate pressure.

Environmental campaigner Victoria Siddall appointed National Portrait Gallery's first female boss

The National Portrait Gallery has appointed its first female director who advocates for climate action in the arts.

Big polluters targeting esports industry with advertising deals, report reveals

The esports industry is increasingly targeted by polluting companies seeking to maintain influence amidst climate pressure.

Environmental campaigner Victoria Siddall appointed National Portrait Gallery's first female boss

The National Portrait Gallery has appointed its first female director who advocates for climate action in the arts.
moreclimate-change

How creator-owned teams are shaking up the esports industry

Creator-owned esports teams still rely heavily on sponsorship revenue despite initial perceptions of greater financial independence.

UK Sport warned British Cycling against Shell sponsorship and its possible impact on future public funding

British Cycling's partnership with Shell faced backlash over potential reputational risks and financial motives, leading to CEO resignations and concerns from UK Sport.
#chelsea-fc

Chelsea unveil new Nike third kit featuring revolutionary design

Chelsea launched a striking black third kit for the 2024/25 season with pink and yellow accents, showcased innovatively before a women’s match.

Chelsea release new away kit for 2024/25 season

Chelsea unveils new away shirt for 2024/25 season, featuring a white base with accents of 'guava ice' and retaining the 'blue fire' theme.

Chelsea unveil new Nike third kit featuring revolutionary design

Chelsea launched a striking black third kit for the 2024/25 season with pink and yellow accents, showcased innovatively before a women’s match.

Chelsea release new away kit for 2024/25 season

Chelsea unveils new away shirt for 2024/25 season, featuring a white base with accents of 'guava ice' and retaining the 'blue fire' theme.
morechelsea-fc

Dortmund fans protest sponsor using dummy tank

Borussia Dortmund fans protested against their club's sponsorship with Rheinmetall, an arms manufacturer, highlighting concerns over ethical values in sports.

Declan Lee: Olympians can profit from Paris success - but they must act fast

Athletes need to secure sponsorships immediately after the Olympics as brands shift focus quickly.

Introducing Our CodeForward Sponsorship Recipients

Treehouse sponsors individuals with exceptional dedication to pursue tech dreams.

The Olympics are getting a luxury makeover this year

Luxury brands leveraging Paris' cultural and economic appeal at the Olympics.

Why Esports World Cup sponsors aren't in it for the viewership

Sponsors like PepsiCo and Mastercard see significant marketing value beyond viewership metrics at Esports World Cup.

Red Bull take minority ownership stake in Leeds United

Red Bull invested in Leeds United, becoming a minority owner and front-of-shirt sponsor, aligning with the club's ambition for Premier League success.
#los-angeles-dodgers

Dodgers Announce Multi-Year Partnership With Kinoshita Group

The Los Angeles Dodgers have partnered with Kinoshita Group to enhance brand visibility at Dodger Stadium.

Los Angeles Dodgers Sign Multi-Year Sponsorship Agreement With Yakult

The Los Angeles Dodgers have forged a multi-year sponsorship deal with Tokyo-based company Yakult, expanding their global reach and partnership portfolio.

Dodgers Announce Multi-Year Partnership With Kinoshita Group

The Los Angeles Dodgers have partnered with Kinoshita Group to enhance brand visibility at Dodger Stadium.

Los Angeles Dodgers Sign Multi-Year Sponsorship Agreement With Yakult

The Los Angeles Dodgers have forged a multi-year sponsorship deal with Tokyo-based company Yakult, expanding their global reach and partnership portfolio.
morelos-angeles-dodgers

Tested: Outdoor Research Freewheel MTB Jersey and Shorts

Outdoor Research launched Freewheel collection specifically for mountain bikers, investing in events and sponsoring athletes.

Ollie Lowthorpe Announces New Bike Sponsor

Ollie Lowthorpe secured a new sponsorship with Archibald Cycles after his sponsorship with Norco lapsed.

Huawei's hidden hand in science sponsorship shocks scholars

Huawei covertly sponsored Optica Foundation Challenge, kept affiliation secret, overshadowing other donors.

Nate Spitz Signs With Canfield Bikes

Nate Spitz joins Canfield Bikes after sponsor Geurilla Gravity closure.

Caleb Holonko Shines in New Edit

Caleb Holonko showcases exceptional freeride skills and consistency despite being less active on social media.

West Africa's Wildest Bike Race: Tour de Lunsar Gallery

The Fundsmith Tour de Lunsar has brought purpose and opportunity to the economically challenged areas in Sierra Leone by promoting cycling.
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