#sponsorship

#sponsorship

Public space is often understood as belonging to no one in particular, collectively accessible yet institutionally maintained, yet a growing number of initiatives are challenging this assumption by testing shared management and distributed ownership models. In Paris, Adoptez un banc introduces a sponsorship-based approach, allowing individuals and groups to support temporarily and symbolically claim responsibility for historic public furniture without compromising its collective use.

Earlier in the year, NBA stars LeBron James and Steph Curry were in China on solo tours, with James's trip done with main sponsor Nike and labeled "The Forever King Tour." Brands in sports are not new. Fred Perry clothing was created by the British tennis player in the 1950s. Air Jordan entered the picture with basketball star Michael Jordan in 1984.

Sponsorship, or the act of using your own social capital to advocate for a junior employee, is often touted as a fix for inequities and key for fostering the talent pipeline. While it's true that most protégés generally benefit from receiving sponsorship, this relationship doesn't have to be only about the protégé. It can also present an opportunity for the sponsor to grow, allowing them to deepen and expand their own relationships with peers and senior leaders as they help connect a junior employee.

After months of protests, sponsor reshuffling, and uncomfortable headlines, Factor Bikes - the team's equipment partner since 2020 - has reportedly told management it will not continue past the end of 2025. That vibes with the ultimatum they gave IPT this summer. And that single decision has set off a chain reaction that now involves a rebrand, political optics, and a rumored tug-of-war between bike suppliers.

In their entire history, only a handful of brands have adorned Gunners tops, starting from JVC in the 1980s, before SEGA Dreamcast took over at the turn of the century: O2 followed in the 2000s, before Emirates airline took over with the move to the Emirates Stadium in 2006. But now, Arsenal's first-ever sleeve sponsorship, which promotes African nation Rwanda, is coming to a close with fan groups in N5 breathing a sigh of relief.

Canadian company Premier Tech said on Friday it had broken off its sponsorship deal after the team was targeted by pro-Palestinian protesters at several races this year, with stages of the Vuelta a Espana grand tour in August and September disrupted by demonstrators before the race was abandoned by organisers. The sponsors removed their full name from riders' jerseys at the Vuelta.

We are thrilled to welcome Flavor Flav as an official sponsor and hype man for USA Bobsled/Skeleton,

"FC Barcelona and Uber have signed a strategic agreement, making the transport platform a new Official Partner of the Club until 2027," the statement read. The agreement was presented earlier today at an event held at the club facilities, attended by first-team defender Pau Cubarsi, Barcelona's general director Manel del Rio, and Uber CEO for Spain and Portugal, Felipe Fernandez Aramburu.

Only someone living under a rock or in House Speaker Mike Johnson's 1950s fantasy America, doesn't know that the Super Bowl halftime show is one of the most anticipated performances of the year. It's not just about football. It's a pop culture phenomenon and capitalism rolled into just 15 minutes. Even people who don't know the difference between an extra point and a field goal tune in for the music, the costumes, the surprise guests,

Dia de los Muertos the traditional Mexican celebration of a family's dead ancestors has ballooned in popularity over the past two decades, especially in San Jose, where ofrendas and sugar skulls seem to be everywhere during October. But the festivities downtown may seem a little quieter this year. Organizers of Dia San Jose, a huge celebration that would pack Plaza de Cesar Chavez, announced in August that the event would not take place this year because of a lack of corporate sponsorship.

"There's this misconception that because I'm the first to do this thing-and still no one else has done it-that I'm booked all year long for speaking engagements," she told CNBC Make It. "I get things here or there, but I can't make a living from it."

Symington Tinto A youth football team have gained an unlikely sponsor - the rock band Franz Ferdinand. Symington Tinto 2014s picked up the backing of the Scottish group, best known for hit single Take Me Out, thanks to a friendship between a club coach and bassist Bob Hardy. Now the club are even being asked whether they will sell replica kits, featuring the band's distinctive logo.

Leung's observations come as TIFF, long considered the people's festival because screenings are open to the public, is preparing to host its 50th edition next week. This year's festival will see the world premieres of buzzy films like Guillermo del Toro's rendition of Frankenstein and the third instalment of the Knives Out series, and welcome stars as prolific as Ryan Reynolds and Dwayne (The Rock) Johnson.

The Giro d'Italia generated $36.1 million in sponsorship revenue in 2025, a sharp fall from the previous year as the number of brand partners dropped.

The Los Angeles Olympics will break traditional Olympic norms by allowing naming rights for venues, already signing deals with Honda and Comcast, generating significant revenue.

Chelsea is the only Premier League club to start the 2025-26 season without a matchday shirt sponsor, while Nottingham Forest has partnered with American gambling firm Bally's.

The recent deal between Netflix and WWE includes heavy branding on the mat and ring posts, which became visible only during live broadcasts.

Nonprofit hospital systems across the country are spending millions to plaster their names on sports stadiums and arenas, highlighting a significant investment in sports sponsorship despite economic uncertainties.

The Scala Days 2025 sponsors provide crucial support for gathering the Scala community, fostering connections and showcasing innovative products and services.

Sephora will become the exclusive beauty partner and presenting sponsor of the AUSL Championship series, showcasing its commitment to women's sports.

"At FitFlop, we believe that movement has the power to inspire progress, confidence, and connection. Our partnership with Haringey Girls Academy is an exciting opportunity to help empower the next generation of young women, celebrating their individuality, encouraging active lifestyles, and supporting their ambitions on and off the pitch."

Transport for London (TfL) is promoting a branding deal for the Waterloo & City line, which attracts around 15 million passengers annually, offering full-line branding opportunities.

Transport for London (TfL) seeks a sponsor for the Waterloo & City line, offering full-line branding and opportunities for experiential marketing in central London.

"It's additive because you're helping users figure out the next question they need to ask to make a better decision or figure out what they're trying to do versus just trying to put something in your face."

"Over the last two nights, the NBA didn't just stage a show—they sold the stage, the script, and the orchestra pit to an insurance giant... It was branded content."