#sponsorship

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#tour-de-france
fromCyclingnews
1 month ago
Bicycling

'We're focused on what's going to help us win Grand Tours again' - Ineos Grenadiers' long-term plans go beyond signing Remco Evenepoel

fromCyclingnews
1 week ago
Bicycling

Tour de France special kit round-up - from Peugeot-inspired jerseys to a tribute to Les Bleus

fromCyclingnews
2 weeks ago
France news

TotalEnergies logo to appear on Ineos Grenadiers jersey for Tour de France in workaround of UCI title sponsor rules

fromCyclingnews
3 days ago
Cars

Why are Tadej Pogacar and Mathieu van der Poel racing the Tour de France in $300k watches, and aren't they going to break them?

fromCyclingnews
1 month ago
Bicycling

'We're focused on what's going to help us win Grand Tours again' - Ineos Grenadiers' long-term plans go beyond signing Remco Evenepoel

fromCyclingnews
1 week ago
Bicycling

Tour de France special kit round-up - from Peugeot-inspired jerseys to a tribute to Les Bleus

fromCyclingnews
2 weeks ago
France news

TotalEnergies logo to appear on Ineos Grenadiers jersey for Tour de France in workaround of UCI title sponsor rules

fromCyclingnews
3 days ago
Cars

Why are Tadej Pogacar and Mathieu van der Poel racing the Tour de France in $300k watches, and aren't they going to break them?

#branding
#marketing
English Premier League
fromwww.bbc.com
2 months ago

From beer to betting - how have football shirt sponsors changed?

The prevalence of gambling sponsorship in the Premier League has surged, a stark contrast to earlier sponsorships focused on physical product sales.
English Premier League
fromwww.bbc.com
2 months ago

From beer to betting - how have football shirt sponsors changed?

The prevalence of gambling sponsorship in the Premier League has surged, a stark contrast to earlier sponsorships focused on physical product sales.
#digital-marketing
Marketing tech
fromEssentiallySports
2 months ago

The Right Way to Earn Profits: Veteran Strategist John Andrews on Digital Marketing and Content Strategy

Building a loyal customer base in NASCAR requires engaging content beyond traditional sponsorships.
Marketing tech
fromEssentiallySports
2 months ago

The Right Way to Earn Profits: Veteran Strategist John Andrews on Digital Marketing and Content Strategy

Building a loyal customer base in NASCAR requires engaging content beyond traditional sponsorships.
#sports-marketing
fromGameSpot
1 week ago

Riot Will Allow Sports-Betting Sponsorships For League Of Legends Esports Teams

Riot Games' decision to sanction sports-betting sponsorships aims to regulate esports betting while capitalizing on its growth, maintaining advertising restrictions on official broadcasts.
E-Commerce
#cycling
Bicycling
fromcyclingnews.com
3 months ago

Where bikes are made: The silent manufacturers at the helm of the industry

OEM agreements enable cycling brands to reduce costs by outsourcing manufacturing, particularly to Asian factories.
Bicycling
fromcyclingnews.com
4 months ago

Rabobank returns to professional cycling sponsorship in three-and-a-half year agreement with Visma-Lease a Bike

Rabobank re-enters cycling sponsorship with Team Visma-Lease a Bike, marking a return after nearly a decade and committing to support cycling talent.
France news
fromCyclingnews
2 months ago

Ineos Grenadiers-TotalEnergies merger 'nearing completion' according to Times report as new links to Remco Evenepoel emerge

Ineos Grenadiers is close to a multimillion-pound sponsorship deal with TotalEnergies, aiming for Tour de France success.
fromcyclingnews.com
4 months ago
Bicycling

'You can feel a bit of extra tension in everyone' - Wout van Aert cautious but hoping to fly at Omloop Het Nieuwsblad

Bicycling
fromcyclingnews.com
3 months ago

Where bikes are made: The silent manufacturers at the helm of the industry

OEM agreements enable cycling brands to reduce costs by outsourcing manufacturing, particularly to Asian factories.
Bicycling
fromcyclingnews.com
4 months ago

Rabobank returns to professional cycling sponsorship in three-and-a-half year agreement with Visma-Lease a Bike

Rabobank re-enters cycling sponsorship with Team Visma-Lease a Bike, marking a return after nearly a decade and committing to support cycling talent.
France news
fromCyclingnews
2 months ago

Ineos Grenadiers-TotalEnergies merger 'nearing completion' according to Times report as new links to Remco Evenepoel emerge

Ineos Grenadiers is close to a multimillion-pound sponsorship deal with TotalEnergies, aiming for Tour de France success.
fromcyclingnews.com
4 months ago
Bicycling

'You can feel a bit of extra tension in everyone' - Wout van Aert cautious but hoping to fly at Omloop Het Nieuwsblad

#football
Chelsea
fromwww.90min.com
2 months ago

Chelsea confirm front-of-shirt sponsor for remainder of 2024/25 season

Chelsea signs a new sponsorship deal with DAMAC Properties for shirt branding, aided by their pursuit of Champions League qualification.
Chelsea
fromwww.90min.com
2 months ago

Chelsea confirm front-of-shirt sponsor for remainder of 2024/25 season

Chelsea signs a new sponsorship deal with DAMAC Properties for shirt branding, aided by their pursuit of Champions League qualification.
#mentorship
fromFortune
3 weeks ago
Women in technology

One of the hardest jobs in business: Being a 'sponsor' that protects rising female execs

fromFortune
3 weeks ago
Women in technology

One of the hardest jobs in business: Being a 'sponsor' that protects rising female execs

#joey-chestnut
fromAP News
3 weeks ago
NYC food

Joey 'Jaws' Chestnut to return to Coney Island hotdog eating contest after contract dispute

fromAP News
3 weeks ago
NYC food

Joey 'Jaws' Chestnut to return to Coney Island hotdog eating contest after contract dispute

#womens-football
Soccer (FIFA)
fromwww.theguardian.com
2 months ago

How can a country that is hosting the World Cup have no sponsor for its top flight?

Copa do Brasil returns for women's football, igniting support and competition among clubs after nine years.
Brazilian women's football faces broadcast and sponsorship challenges ahead of the Women's World Cup.
Soccer (FIFA)
fromwww.theguardian.com
2 months ago

How can a country that is hosting the World Cup have no sponsor for its top flight?

Copa do Brasil returns for women's football, igniting support and competition among clubs after nine years.
Brazilian women's football faces broadcast and sponsorship challenges ahead of the Women's World Cup.
#sports-history
Manchester United
fromwww.standard.co.uk
2 months ago

Best Manchester United kits: A nostalgic journey for football fans

Manchester United shirts from the 1990s and 2000s symbolize emotional connections to iconic moments and the club's significant cultural impact.
Bicycling
fromBikemag
4 weeks ago

This Legendary Mountain Biker Has Lost His Sponsorship After 38 Years

Hans Rey ends his 38-year partnership with GT Bicycles as the brand winds down.
Manchester United
fromwww.standard.co.uk
2 months ago

Best Manchester United kits: A nostalgic journey for football fans

Manchester United shirts from the 1990s and 2000s symbolize emotional connections to iconic moments and the club's significant cultural impact.
Bicycling
fromBikemag
4 weeks ago

This Legendary Mountain Biker Has Lost His Sponsorship After 38 Years

Hans Rey ends his 38-year partnership with GT Bicycles as the brand winds down.
fromBevindustry
4 weeks ago

Michelob ULTRA unveils packaging in support of FIFA Club World Cup 2025

This summer Michelob ULTRA will continue our legacy of uniting beer and sports to create unforgettable moments of celebration for fans across the country.
Soccer (FIFA)
NYC startup
fromForbes
4 weeks ago

When Big Finance Meets Big Wind: How Bank-Sponsored Boats Shape SailGP

SailGP NYC '25 showcased the growing influence of banks in elite sailing, enhancing commercial viability for teams.
Atlanta Braves
fromEssentiallySports
1 month ago

Fans in Stitches as Richard Childress' Cover-Up to Avoid Mexican Authorities Goes Viral on Social Media

NASCAR teams faced strict advertising restrictions in Mexico, impacting sponsorship visibility and requiring rapid adaptations to comply with local laws.
#lgbtq
SF LGBT
fromSun Sentinel
1 month ago

Corporations pull back from LGBTQ Pride sponsorships, affecting South Florida events

LGBTQ Pride events face financial pressure due to declining sponsorships amidst a hostile political climate.
SF LGBT
fromSun Sentinel
1 month ago

Corporations pull back from LGBTQ Pride sponsorships, affecting South Florida events

LGBTQ Pride events face financial pressure due to declining sponsorships amidst a hostile political climate.
Mobile UX
fromGSMArena.com
1 month ago

Oppo uses record-breaking UEFA Champions League final to flex AI and camera muscle

PSG won the UEFA Champions League Final 5-0, while Oppo showcased its smartphones and engaged fans with football legends.
Oppo's commitment to football partnerships emphasizes technology and fan connection.
SF LGBT
fromwww.cbc.ca
1 month ago

Pride Toronto says it's lost 2 more sponsors ahead of annual 2SLGBTQ+ festival | CBC News

Pride Toronto has lost sponsorship from Home Depot and Google, impacting the financial support for its annual 2SLGBTQ+ festival.
Marketing tech
fromInc
1 month ago

What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

Luxury brands in Formula 1 must focus on creating meaningful experiences amidst a competitive landscape dominated by logos.
fromEuroPython Blog
1 month ago

AI Keynote Reveal, Python Documentary Premiere & Last Chance for Combined Tickets

Nerea Luis, an expert in AI, will keynote at EuroPython, discussing the tangible benefits of generative AI for developers and tech professionals.
Europe news
FC Barcelona
fromESPN.com
1 month ago

From the Rolling Stones to Drake: Each time Barcelona has rocked an artist's logo on its kit

Barcelona's partnership with Spotify has led to innovative kit designs featuring prominent artists before key matches.
fromSoapcentral
1 month ago

"That was a big sponsorship": Netizens react as Ray reveals he lost his Adidas sponsorship along with YourRAGE

Ray's apparent indifference to losing a major sponsorship, such as Adidas, highlights a unique confidence and independence in his influencer career.
Social media marketing
fromCyclingnews
1 month ago

Ceratizit end women's sponsorship but WorldTour team hopes to find new backer to race on

Since the team's founding in 2014, both the Ceratizit Group and the team behind Ceratizit Pro Cycling have proudly contributed to the growth and visibility of women's cycling, helping to develop world-class talent and achieving remarkable success, including 65 road victories, 13 WorldTour wins, 16 world titles on the track, and four Olympic medals.
Women in technology
fromNew York Post
1 month ago

Top skater sues Supreme for $26M after brand kick-flipped major sponsorship deal, 'destroyed' his career

Tyshawn Jones's $26 million lawsuit against Supreme alleges the skateboard brand unjustly terminated his sponsorship deal and spread malicious rumors damaging his reputation.
Social justice
fromBavarian Football Works
2 months ago

Bring Money for Wirtz: Bayern Munich to make German automaker sponsor switch?

"BMW might buy Audi's shares at FC Bayern and replace it as shareholder and main car sponsor, even before the end of the partnership contract between Bayern and Audi in 2029."
Bayern Munich
fromVulture
2 months ago

Top Chef Recap: Stunt Queens

Without money coming in from the likes of Chipotle, tourism boards, and those wily Trollz, Top Chef simply wouldn't be able to sustain itself for as long as it has.
SF food
#brand-strategy
Marketing tech
fromForbes
2 months ago

How Sequel Tampons Wins Female Brand Trust Through Men's Sports

Sequel's stadium sponsorship exemplifies a shift in recognizing menstruating fans' needs in sports settings.
#arsenal
fromBikemag
2 months ago

Iconic Apparel Brand Expands into Mountain Biking

Peak Performance's entry into mountain biking apparel is a marked expansion that showcases its commitment to quality and design in a competitive market.
Bicycling
Fashion & style
fromwww.nytimes.com
2 months ago

Paige Bueckers and the Importance of Dressing to Impress at the W.N.B.A. Draft

The W.N.B.A. draft emphasizes players' personal style as a means to introduce themselves and attract potential sponsors.
#community-engagement
Marketing tech
fromThe Drum
2 months ago

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
fromBlack & White & Read All Over
3 months ago

Could Juventus and Jeep be reuniting for a shirt sponsorship deal?

Juventus is looking to finalize a return of Jeep as the primary shirt sponsor and possibly include Visit Detroit as a second sponsor.
Juventus
Miami Marlins
fromNew York Post
3 months ago

Roberto Clemente Jr. 'shocked' over Pirates removing tribute to dad - for an alcohol ad

The Pittsburgh Pirates replaced Roberto Clemente's tribute with an advertisement, causing outrage among fans and the Clemente family.
#nil-deals
#technology
Social media marketing
fromAdweek
3 months ago

Meta Lands Multiyear Sponsorship Deal With UFC

Meta partners with UFC to enhance fan engagement through advanced technology.
The partnership includes innovative tools like Threads and Meta AI for UFC fans.
Marketing tech
fromAbove the Law
4 months ago

Thanks To Our Advertisers - Above the Law

Expressing gratitude to sponsors is essential for community support.
Advertising opportunities are available on Above the Law.
Futureproofing law firms involves training and integrating technology.
fromDigiday
3 months ago

The Independent bets big on individual talent-led verticals with the launch of Independent Studios

The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios.
London startup
#ineos
UK news
fromwww.bbc.com
4 months ago

Ineos seeks early end to Spurs sponsorship

Ineos is negotiating an early termination of its sponsorship deal with Tottenham due to cost-cutting measures.
Manchester United
fromwww.90min.com
4 months ago

Man Utd co-owners trying to back out of Tottenham sponsorship deal

INEOS plans to terminate their sponsorship deal with Tottenham Hotspur amidst ongoing cost-cutting measures and poor performance at Manchester United.
UK news
fromwww.bbc.com
4 months ago

Ineos seeks early end to Spurs sponsorship

Ineos is negotiating an early termination of its sponsorship deal with Tottenham due to cost-cutting measures.
Manchester United
fromwww.90min.com
4 months ago

Man Utd co-owners trying to back out of Tottenham sponsorship deal

INEOS plans to terminate their sponsorship deal with Tottenham Hotspur amidst ongoing cost-cutting measures and poor performance at Manchester United.
fromFood & Beverage Magazine
3 months ago

PARMIGIANO REGGIANO ANNOUNCES DEBUT PARTNERSHIP WITH THE MIAMI OPEN

Parmigiano Reggiano is proud to partner with the Miami Open, marking a new chapter for the brand by enhancing the fan experience with unique product activations.
Miami food
fromNew York Post
3 months ago

White House accepting sponsorships for this year's Easter Egg Roll

Critics have raised concerns about the appropriateness of corporate sponsorships for the White House Easter Egg Roll, suggesting it undermines the event's tradition.
US Elections
fromDodger Blue
3 months ago

Los Angeles Dodgers Sign Sponsorship Deal With Surfside

Surfside is very excited to introduce our delicious iced teas and lemonades to the passionate Dodgers fan base and cannot think of a better way to enjoy a game.
LA Dodgers
fromClickUp
3 months ago

Free Event Proposal PDF Templates to Create Your Ideal Plan

A well-organized event proposal template helps stakeholders quickly understand the event's scope and details through a clear structure and logical flow.
Fundraising
fromAbove the Law
3 months ago

Thanks To Our Awesome Advertisers - Above the Law

We'd like to express gratitude to our fantastic sponsors here at Above the Law, whose support is essential for our operations and outreach.
Privacy professionals
Soccer (FIFA)
fromcyclingnews.com
4 months ago

Saudi Arabian PIF investment fund close to sponsoring the Giro d'Italia maglia rosa

Saudi Arabia's PIF is close to sponsoring the Giro d'Italia race leader's pink jersey, indicative of rising Middle Eastern investment in cycling.
Startup companies
fromEntrepreneur
4 months ago

Pay it Forward this International Women's Day - Here's What I Look for as a CEO to Uplift More Women | Entrepreneur

International Women's Day calls for leaders to uplift women and create supportive workplaces.
fromMLB Trade Rumors
4 months ago

Nationals Pursuing Stadium Naming Rights Deal

The Nationals are finally seeking to sell naming rights to their stadium and logo sponsorships for jerseys, a move aimed at enhancing revenues and competitive standing.
Boston Red Sox
#bp
Media industry
fromIrish Independent
4 months ago

Sponsor announced for Doireann Garrihy's new RTE 2FM drivetime show

RTÉ has launched a new sponsorship opportunity with a €225,000 asking price, coinciding with Doireann Garrihy's return to the station.
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