Los Angeles Dodgers Sign Partnership With All Nippon Airways (ANA)
The Los Angeles Dodgers have signed a multi-year sponsorship deal with All Nippon Airways as their official Japanese airline partner.
The partnership includes branding opportunities at Dodger Stadium, promotional giveaways, and aims to connect fans between the U.S. and Japan. [ more ]
REI Anniversary Sale: Save Up to 30% on Trail Running Shoes
REI is having its biggest sale of the year and you can save on trail running shoes from top brands like Salomon, Hoka, and Brooks.Additionally, REI Co-op members save 20% on one full-price item and an extra 20% on one REI Outlet item from May 19 through 29.Use coupon code ANNIV23 at checkout.For exclusions, visit REI.com/coupon for details.
Save 20% During the REI Member Moment Sale This Spring
It's time for the 2023 REI Member Moment sale, where REI Co-op members can save 20% on one full-price item plus an extra 20% on one REI Outlet item.The deal runs from March 17 through March 27.Use the coupon code "MEMBER23" at checkout.There are some exclusions, and only certain colors are on sale.
Power Up Your Running Adventures with 30% Off BLUETTI Devices
Portable power devices for use at the trailhead can make the perfect Valentine's Day gift for the adventure runner or camping enthusiast in your life.Or maybe it's just the kind of practical gift you'd like to give to yourself!Either way, BLUETTI is having a sale on its wide selection of solar generators and power stations from February 6 through February 20.
Podcasts in pivotal moment as number of new shows drops by 80%
Was podcasting just a passing trend and one that's already over?Surprising new industry figures have revealed that the number of new shows fell rapidly in the last year; a worldwide decline of 80% compared with the two previous years.These statistics suggest the podcast balloon has burst, but closer study shows that the slowdown marks a major change in direction prompted by a case of the jitters, according to one leading British podcast producer.
How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
Luminosity Gaming is a key entry point to reach the Super Smash Bros. community due to Nintendo's lack of involvement in the competitive scene.
Luminosity hosted a $10,000 invitational tournament sponsored by Kroger, showcasing their ability to attract sponsors to Super Smash Bros. events. [ more ]
AB InBev's Olympics deal has rewritten the alcohol sponsorship playbook
AB InBev has signed as the Olympics' worldwide partner, becoming the first non-alcohol category sponsor.
The sponsorship will be impacted by France's strict alcohol advertising regulations, which restrict the association of alcohol brands with sporting events. [ more ]
Deaf footballer celebrates reaching World Cup team fundraising target
A player on the England Deaf Women's Football Team described a weight being lifted off her shoulders after the team reached its fundraising target to attend the World Cup in Malaysia.The team needed to raise 50,000 by the end of June across a fundraiser they had set up and a GoFundMe organised by Simon Harris, a social media manager from Essex, for expenses including hotel deposits, to secure rooms for the event in September.
How to craft a winning event strategy: A 7-step framework | MarTech
While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge.Events have become more accessible in today's digital world, with multiple channels and platforms available to promote and attract attendees.It's important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success.
Why Gen Z content creators were a key part of the NFL Draft
Gen Z content creators and social media influencers are becoming a line item in the NFL's marketing strategy.And it tapped that part of its strategy to better connect with younger audiences during the NFL Draft.The move was part of the NFL's push to raise awareness of the Draft and its content creators among younger viewers.
Kid YouTube stars make sugary junk food look good to millions of young viewers
Child influencers have a huge following on social media.Now a new study from the University of Connecticut's Rudd Center for Food Policy and Health finds these videos are frequently exposing young viewers to junk foods like candy, salty snacks and sugary drinks.Morgan McCloy/NPR Blonde and charismatic, 9-year-old Nastya, as she's known on YouTube, has a big grin and an even bigger social media presence.
Why do we need a supermodel?': backlash after Fifa makes Adriana Lima official ambassador ahead of Women's World Cup
Fifa's decision to appoint supermodel Adriana Lima as an official fan ambassador ahead of the Women's World Cup was tone deaf and unnecessary, according to former football administrators, players and gender equality campaigners.Fifa president Gianni Infantino said Lima, a former Victoria's Secret model, lives and breathes football and would be an excellent link between the sporting body and fans worldwide.
How many Ukranian refugees are homeless in each south east London borough
Friday, February 24 marks a year since Russia invaded Ukraine displacing millions of people living in the country.The UK has taken in more than 160,000 Ukrainians fleeing the conflict but many now face homelessness as arrangements break down.Both Greenwich and Lewisham saw a rise in homelessness since November, whereas the London borough of Bromey saw a fall.
Royal Opera House cuts ties with long-term sponsor BP after 33 years
The Covent Garden arts venue has been sponsored by the oil and gas company since 1988.On Wednesday, a spokesman for the opera house confirmed the partnership had not been renewed after the most recent deal came to an end in December.He said: We are grateful to BP for their sponsorship over 33 years which has enabled thousands around the country to see free opera and ballet through our BP Big Screens.
RideLondon saved from axe as organisers land sponsorship deal with Ford
L ondon's flagship annual cycling event has been saved from the axe after securing sponsorship from car manufacturer Ford.The RideLondon events which include a hugely popular 100-mile ride on closed roads in London and Essex were in jeopardy after making a huge loss last year due to the absence of a main sponsor.
New row over naming rights for West Ham's London Stadium
A fresh row has broken out over the former Olympic stadium after West Ham warned the prospect of securing naming rights was dwindling to zero.Mayor Sadiq Khan has offered to help end a 10-year search for a sponsor after West Ham's vice-chair Baroness Brady claimed the 4m a year being sought in return for renaming the stadium after a sponsor was too high.
Budweiser will still be the official World Cup beer through the 2026 tournament in the United States, after brewer AB InBev renewed with FIFA on Thursday despite a troubled time with men's 2022 World Cup host Qatar.Two days before the tournament began in Qatar, World Cup organizers withdrew a longstanding promise to let fans at stadiums buy beer with alcohol.
Barcelona will shut down the television channel Barca TV at the end of the season, the club said in a statement on Thursday.Sources told ESPN the cost-cutting act was related to making savings across the board to free up money to invest in the playing squad, although Barca did not give any official reasons for the closure.
U.S. women's coach Vlatko Andonovski earned 27% as much as Gregg Berhalter in the year ended last March 31, down slightly from 28% in the previous year.Andonovski earned $446,495, according to the U.S. Soccer Federation's tax filing released Monday, including $50,000 in bonuses for the Americans' third-place finish at the Tokyo Olympics.
Libsyn Sponsors IAB Upfront & Unveils April 2023 CPM's
Liberated Syndication Inc. ("Libsyn"), the leading all-in-one podcasting platform for creators and advertisers announced its sponsorship 2023 IAB Podcast Upfront and April 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.2023 IAB Podcast Upfront Libsyn is a proud VIP Sponsor of the 2023 IAB Podcast Upfront, a marketplace event specifically designed for brands, agencies, and media buyers to preview the latest in innovative podcast programming.
Concerns raised after social media giants approve anti-LGBT+ adverts
Concerns have been raised about the processes used by social media giants to block advertisements containing hateful language towards the LGBT+ community.GO Global Witness submitted ads that used extreme and violent language to three social media companies for approval.Ten were submitted to Facebook, TikTok and Google, as part of the group's investigation.
Concerns raised after social media giants approve anti-LGBT+ adverts
C oncerns have been raised about the processes used by social media giants to block advertisements containing hateful language towards the LGBT+ community.NGO Global Witness submitted ads that used extreme and violent language to three social media companies for approval.Ten were submitted to Facebook, TikTok and Google, as part of the group's investigation.
Semafor sells Verizon on sponsoring its text message interview series
Semafor - a start-up global news digital publisher - is expanding one of its signature editorial series with a sponsorship.Verizon, one of Semafor's launch sponsors, will sponsor an expanded feature from its newsletter called "One Good Text."The series, which has spotlighted a Semafor journalist texting a question to a politician, business executive or otherwise influential person, will turn into a sponsored 10-minute interview franchise over text.
Bidstack Launches Dedicated Sports Division and Signs Multi-Year Deal with SimWin Sports
Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports - a dedicated division formed to expand the scope of access and depth of activation for sponsorship and fan engagement models in virtual sports environments.A multi-year technology partnership with SimWin Sports coincides with the launch and will see the world's first virtual fantasy sports league integrate Bidstack's enterprise technology across its growing universe of sports franchises and properties.
Tryton Unconference Berlin Call for Sponsors and Presentations
The next Tryton Unconference is scheduled to begin in just over two months.As you can see in the linked topic the community is already booking their flights and accommodation, if you've already done this then please share your booking details so we can all meet up and spend some time together.As is the case for all unconferences the content is provided by its participants, so if you have a topic that you want to present then please submit details of your talk by email to tub2023@tryton.org.
Olympics brings on its first beer brand as a global sponsor Budweiser's AB InBev
The International Olympic Committee (IOC) has signed its first beer brand, Anheuser-Busch InBev, as a sponsor for the next three Summer and Winter Games.
Corona Cero, the zero-alcohol version of the Corona brand, will be the global beer sponsor of the Olympic Games. [ more ]
Adobe will be the new lead sponsor for the Women's FA Cup, aiming to boost the profile of the women's game and fan engagement.
The partnership will introduce new social media innovation and provide participating clubs with access to Adobe Express, an all-in-one content creation app.
The Women's FA Cup will have a total prize pot of £6 million, with a focus on financial benefit for clubs starting from the third round onwards. [ more ]
Logo redesigns for sports teams are always dangerous ground.We've seen plenty of controversies over the years, but few compare to the reaction to the new logo for the Formula 1 team Haas.The new Haas logo basically parks the mark of new sponsor MoneyGram on the edge of team's existing logo while changing up the font.
Zibby Media Withdraws National Book Award Sponsorship over Potential for 'Hate Speech'
Publisher Zibby Media has withdrawn its sponsorship of the National Book Awards after learning that some authors were planning to make political statements during the ceremony.
Another sponsor, Book of the Month, has also decided not to attend the event.
The National Book Foundation alerted sponsors and ticket holders about the possibility of political speech during the ceremony. [ more ]
ICYMI: Bayern Munich board member Andreas Jung has left the club
Bayern Munich's board member for marketing, Andreas Jung, will not be extending his deal and is leaving the club.
Jung's departure marks the end of his 27 years at FC Bayern, during which he established numerous partnerships and contributed to the club's success in marketing revenue. [ more ]
Happy June folks.Not sure what that actually means, but Happy June nonetheless.Before I get into the links, a quick reminder that I'm looking for sponsorship for the site, primarily to let me upgrade my Mailchimp account.If you, or your company, wish to help out, just send me an email.I'd be happy to mention your sponsorship on the site.
The first night of the 3-show Eras Tour brings Swifties to Chicago
Thousands of visitors descended on the city for the weekend with a shared cause for celebration: Taylor Swift's three-night stop in Chicago as part of her much-anticipated Eras Tour.Hours before Swift was set to take the stage at Soldier Field on Friday, fans - or "Swifties" - milled about the Museum Campus in sparkly skirts and cowboy boots, carrying bags of merchandise.
State Rep. Bob Rita testifies in 'ComEd Four' case about Michael Madigan's fingerprints on 2016 utility legislation passage
A Chicago area Democratic lawmaker testified at the "ComEd Four" Tuesday that he became a "little frustrated" when he sponsored the utility's key legislation in 2016 but was left out of some of the meetings convened by the staff of then-House Speaker Michael Madigan, who doubled as chairman of the state Democratic Party.
Grand jury indicts father of Highland Park July 4 parade shooting suspect
An Illinois grand jury on Wednesday formally indicted the father of a man charged with fatally shooting seven people at a Fourth of July parade in Highland Park, the Lake County State's Attorney Office said.The indictment charges Robert Crimo Jr., 58, with seven counts of reckless conduct.Prosecutors have said he helped his son, Robert Crimo III, obtain a gun license years before the shooting in Highland Park, even though the then-19-year-old had threatened violence.
Individual cigarettes in Canada will soon carry health warnings
This image provided by Health Canada shows the final wording of six separate warnings that will be printed directly on individual cigarettes as Canada becomes the first in the world to take that step aimed at helping people quit the habit.The regulations take effect Aug. 1 and will be phased in.AP TORONTO Canada will soon become the first country in the world where warning labels must appear on individual cigarettes.
It's come a long way since the days of the Aberdeen Prima Donnas, Cambuslang Hooverettes, Johnstone Red Rockets, Fife Dynamites and Tayside Toppers.And, while the team names are now not so evocative, Scottish women's football will take another significant step in its colourful journey when Celtic and Rangers meet in Sunday's first-ever Old Firm Scottish Cup final.
ADT will be the Miami Marlins' first-ever jersey patch sponsor, Michael Butler of the Miami Herald reports.The deal covers the next three seasons (2023-2025) and pays out $5 million annually, according to Sportico's Matt Badenhausen.The formal team announcement is coming this afternoon, almost one year to the day that Major League Baseball gave its teams the green light to tap into jersey patches as a new revenue stream.
The turbulent stretch for the audio world continues.National Public Radio, a foundational pillar in American news radio and one of the biggest podcast publishers in the world, moved to lay off 10 percent of its staff, or well over a hundred employees, over the past week, marking the organization's sharpest reduction in workforce since the 2008 economic crisis.
Chicago Chefs Will Raise Money For Syrian and Turkish Earthquake Relief
Sanaa Abourezk, a Damascus-born chef and owner of Sanaa's Gourmet Mediterranean in Sioux Falls, South Dakota, was browsing the internet on the evening of February 5 when she realized that something was wrong.It was around 4 a.m. in Syria, where her siblings and other family live, but despite the early hour, many of her relatives were active online.
The N.B.A.'s Slam Dunk Contest is the showiest, most polarizing and occasionally most transcendent event of the league's All-Star Weekend.The most captivating contest in recent years took place in February 2020.The Miami Heat forward Derrick Jones Jr. opened by jumping over his teammate Bam Adebayo and then breezed into a 360-degree reverse tornado dunk.
Friends who are new to rowing in training for Atlantic endurance race
Two friends who had never rowed before are preparing to cross the Atlantic later this year in an endurance race.Sabrina Faith and Leanne Maiden met online in lockdown when looking for a new challenge and are now training to row 3,000 miles from La Gomera in the Canaries to Antigua in the Caribbean in December.
Bill Perkins, Defender of His Harlem Constituents, Dies at 74
Bill Perkins, who for 24 years as a legislator from Harlem championed his community by, among other things, challenging Donald J. Trump's aggressive demand for the death penalty when five teenagers, who were later exonerated, were arrested in connection with a rape in Central Park in 1989 died on Tuesday at his home in Manhattan.
Braves News: New jersey patch unveiled, Mariners series on deck, and more
We can say goodbye to advertisement-free threads, as the Atlanta Braves revealed their first jersey patch partner in Quikrete.The sponsorship will last for five seasons.The concrete manufacturer's logo will appear on the right sleeve of the Braves' threads and debut on-field tonight against the Seattle Mariners.
Braves announce Quikrete as first jersey patch partner
Well, the halcyon days of having an Atlanta Braves uniform devoid of third-party advertisement is rapidly drawing to an end: On the plus side, at least the assortment of companies associated with Quikrete are relatively free of controversy and problematic behavior (to my knowledge).On the minus side: (1) no more clean, non-ad-laden uniforms; and (2) nothing says "a sunny afternoon with the fam at the ballpark" like ready-mix concrete products, I guess.
University to host Outlander conference on show's history and culture
A university is to stage a conference exploring the history and culture featured on the television programme Outlander.The show is based on the books by Diana Gabaldon and the conference at the University of Glasgow will look at the history, politics, culture, languages, clothes and music in the series.
More Britons urged to host refugees on Homes for Ukraine anniversary
Kyiv's ambassador has urged more people in the UK to host refugees fleeing Russia's invasion, on the one-year anniversary of the Homes for Ukraine scheme.Thanking Britons for standing shoulder to shoulder with Ukraine, ambassador Vadym Prystaiko said in a video message that 160,000 Ukrainian women and children had now arrived under the scheme since Vladimir Putin's invasion last February but warned that some still need your help.
Fundraising friends to cycle 100km Ukraine-shaped route
Nine friends including a Ukrainian expat will cycle a 100km route that traces the shape of Ukraine to raise money for the war effort.Anglo-Ukrainian Maks Oberemok, 22, organised the challenge for this Sunday to mark the anniversary of Russia's invasion of Ukraine.In March last year the same school friends raised 22,000 for Ukraine with a half marathon from Trowbridge to Bath.
Lecturer creates children's book alongside Homes for Ukraine guest
A lecturer hopes to encourage others to be compassionate towards those fleeing Ukraine by highlighting the emotional baggage and interesting language and culture of those fleeing the war-torn country through a children's e-book she created alongside her Homes for Ukraine guest.Dr Poppy Gibson, who lives in Benfleet, Essex, said that when Yuliia Ruban, 28, and her son Daniil, seven, came to live with her and her family on April 6 2022, she wanted to do something to help children talk about the sensitive subject of the Ukraine war in schools.
Premier League clubs have come under fire for the use of domestic flights this season, with some 30-minute flights between fixtures criticised for their impact on the environment.But clubs are also judged on what else they are doing to improve their climate credentials, with an annual table measuring everything from use of plastic to plant-based food.
Visit Saudi ditched as potential women's World Cup sponsor DW 03/16/2023
Human Rights Watch (HRW) has claimed FIFA's failure to do adequate due diligence has led to football's governing body having to reverse its intention to have 'Visit Saudi' named as a sponsor for the women's World Cup.The Saudi Arabia tourism board had been touted as a potential sponsor of the expanded 32-team tournament, which drew sharp criticism from a number of quarters, Joint host nations of this summer's competition Australia and New Zealand wrote to FIFA in February, when the potential sponsorship deal was reported, first by The Athletic, demanding clarification and to express "shock" and "disappointment".
Fifa admits defeat over plans for Saudi sponsorship of Women's World Cup
Fifa has admitted defeat over plans to make Visit Saudi a key sponsor of this year's Women's World Cup in Australia and New Zealand after a huge backlash from organisers and players.Speaking at the Fifa congress in Kigali, Rwanda, Gianni Infantino confirmed for the first time that talks had taken place with Saudi Arabia's tourism arm but said no contract had been signed.
Fifa could perform U-turn on Saudi sponsorship of Women's World Cup
There is cautious but growing optimism among Football Australia officials that Fifa will drop plans to make Visit Saudi a key sponsor of the Women's World Cup.Football Australia was left blindsided by reports in January linking Saudi Arabia's tourism arm with this year's tournament in Australia and New Zealand, given the Saudi state's appalling human rights record and ban on same-sex marriage.
The Top Channels for Influencer Marketing in 2023 [New Data]
Finding the right influencer for a brand campaign can feel like dating.You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family - or followers, in your brand's case.The same can be said if you're an influencer looking for a brand that will take your career to the next level.
FIFA warns Europe of Women's World Cup broadcast blackout
Publicly criticizing broadcasters for offering too little to screen the Women's World Cup has not worked out yet for FIFA president Gianni Infantino, who is now threatening a blackout in major European markets.A public standoff that started last October was intensified by Infantino late Monday when he warned five key countries England, France, Germany, Italy, Spain in a statement less than three months before the tournament starts in Australia and New Zealand.
Meet Speezy, an IIT Bombay startup with the aim of 'Making Sponsorships Easy'
By CNBCTV18.com"Securing sponsorships is an art, but it doesn't have to be a mystery.We are on a mission to empower brands, creators and event organizers with the tools they need to make sponsorships easy."Speezy is a startup founded by two undergraduate students from IIT Bombay - Eknoor Singh and Nandini Chandak.
New month, new digital rights updates!Version 35, issue 3 of our EFFector newsletter is out now.Catch up on the latest EFF news by reading our newsletter or listening to the audio version below.This issue covers our new Coded Resistance comic as well as our co-sponsorship of new California legislation to protect communities from dragnet-style digital surveillance, and much more.
by Dennis Crouch Rights to use a person's Name-Image-and-Likeness or NIL generally fall within two categories of intellectual property: rights of publicity and rights of privacy.Rights of publicity protect commercial value that a person has developed in becoming a celebrity.Rights of publicity can also protect against resulting false impressions created by a seeming endorsement.
A National Treasure on the Rise Is Hit With a Doping Allegation
MELBOURNE, Australia Few professional runners become household names.But in Australia, Peter Bol, a middle-distance runner of Sudanese descent, is something of a national hero.At the Tokyo Olympics, where he was the first Australian man in 53 years to compete in the 800-meter Olympic final, he hurtled into his compatriots' hearts after he placed fourth in a nail-biter race.
Students receive sponsorships for GW basketball ads
Media Credit: File Photo by Maya Nair | Staff Photographer Three students who spoke to The Hatchet, each with an online following ranging from 9,000 to nearly 500,000 followers, said the sponsorships aim to elevate ticket sales to nonstudents and amplify school spirit among the student body.Student and alumni social media influencers said a local consulting firm is paying them up to $800 to promote basketball games in an attempt to bolster attendance at sporting events.
EPM files a counterclaim against Jesse Iwuji Motorsports
Equity Prime Mortgage (EPM) filed a counterclaim against Jesse Iwuji Motorsports (JIM) last week for allegedly breaching a sponsorship contract.The Atlanta-based mortgage lender is accusing the stock car racing team of breaking the agreement by changing the driver of the car starting in May 2022.The counterclaim is a response to a lawsuit filed by JIM in December 2022.
Middleby Partners with Bar & Restaurant Expo as the Official 2023 Kitchen Equipment Sponsor of the "Food & Beverage Innovation Center"
Bar & Restaurant Expo, the nation's largest and most influential gathering of bar and restaurant owners and operators, is excited to announce that Middleby, the leading solution provider for commercial kitchens worldwide, has confirmed their participation as the Official 2023 Kitchen Equipment Sponsor of the Food & Beverage Innovation Center "We are thrilled to work with Middleby, a leader in innovation for commercial kitchens.
How Hisense Uses Sports Marketing to Build Brand Recognition - SPONSOR CONTENT FROM HISENSE
Whether they watched on TV or came to Doha to cheer in person, football fans from around the world left the FIFA World Cup Qatar 2022 TM with a lasting impression of the Official Sponsor brands whose names appeared continually on the electronic boards surrounding every pitch.Sports has become a preferred way for brands to connect with their audience: it's the world's global language.
Film-making award launched for man who died climbing Ben Nevis
A film-making award is set to be launched in memory of a man who died while climbing the UK's highest mountain last summer.Rob Brown, 33, from Fort William was an experienced climber who fell while he was climbing Ben Nevis on July 29 last year.A committee member for the annual Fort William Mountain Festival, Mr Brown's memory will be recognised at this year's event from Thursday February 16 until Sunday February 19 with an award called The Golden Axe.
Care worker whistleblower outed by Home Office over exploitation claims
A victim of suspected labour abuse who confidentially disclosed details of exploitation to government investigators says she has been subjected to threats and intimidation after she was outed to her employer.The Zimbabwean national, 25, was interviewed by Home Office compliance officers for an investigation into illegal recruitment practices and told them she had paid a fee of about 1,500 to an agent who arranged for a care home in Surrey to sponsor her visa.
Drug maker paid for "news" story on CBS's 60 Minutes, doctors' group alleges
A 13-minute segment on a recent episode of CBS's 60 Minutes appeared to be a news story on Novo Nordisk's weight-loss drug Wegovy but was actually a sponsored promotion, violating federal regulations, according to the nonprofit public health advocacy organization Physicians Committee.The group filed a complaint with the Food and Drug Administration last week, arguing that the segment, which aired on January 1, violates the FDA's "fair balance" requirement.
MiQ UK Strengthens its Leadership Team with Appointment of Chief Revenue Officer and Head of Commercial Strategy
MiQ hires John Thomson as chief revenue officer of the UK business.Formerly commercial director at Quantcast, Thomson will lead the unified commercial strategy - overseeing key relationships with strategic partners and working closely to ensure top-line revenue for the UK market."I'm delighted to be taking on this new remit at MiQ," said Thomson.