"The main sponsor of the Israel-Premier Tech team of the four-time Tour de France winner Chris Froome has pulled out of funding the team, despite a pledge to rebrand and distance itself from its Israeli identity. The Canadian company Premier Tech, in a statement issued on Friday, said that it had decided to step down as co-title sponsor of the team, taking effect immediately."
"Although we took notice of the team's decision to change its name for the 2026 season, the statement said, the core reason for Premier Tech to sponsor the team has been overshadowed to a point where it has become untenable for us to continue as a sponsor. Despite the latest setback, the team are understood to be forging ahead with plans for the 2026 season, after stating in September that a rebrand was essential to securing the future of the team."
Premier Tech has stepped down immediately as co-title sponsor of Israel-Premier Tech, ending funding despite earlier assurances to rebrand and distance the team from its Israeli identity. The company said the core reason for its sponsorship had been overshadowed to an extent that made continued support untenable. The team intends to press ahead with plans for the 2026 season and considers a rebrand essential to securing its future. Israel-Premier Tech faced a crisis after mass protests at the Vuelta a Espana, which led to the cancellation of the race's final stage and threats of further protests and boycotts at other events.
Read at www.theguardian.com
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