"It's official: Israel-Premier Tech is shedding its current identity. The squad announced that owner Sylvan Adams will step back from his day-to-day role, and beginning in 2026, the team will undergo a rebranding. Dropping "Israel" from its name and distancing itself from its Israeli identity. The following is a statement from Israel-Premier Tech's Instagram account, released earlier today, outlining the updates. This move comes amid mounting pressure from protests targeting the team's name and branding, particularly during the 2025 Vuelta a España. During the Vuelta, several stages were disrupted, and the team withdrew from Italian late-season races due to security concerns."
"Sponsors, including Factor Bikes and title partner Premier Tech, have openly advocated for a rebrand. Both are stating that the current status quo is no longer sustainable. Factor's founder, Rob Gitelis, made waves earlier this year with a blunt warning: "Without a name change, without a flag change, we won't continue." In the team's statement, Adams affirmed his withdrawal from public representation of the squad, instead focusing on his role at the World Jewish Congress and emphasizing that "progress often requires sacrifice." As of now, the team remains registered in Israel and continues to maintain ties to the country."
Israel-Premier Tech will rebrand in 2026, dropping "Israel" from its name as owner Sylvan Adams steps back from day-to-day duties. Sponsors including Factor Bikes and Premier Tech pushed for the change, citing that the current status quo is unsustainable and warning they would not continue without a name and flag change. Protests and security disruptions during the 2025 Vuelta a España and withdrawals from late-season Italian races intensified the decision. Adams will focus on his role at the World Jewish Congress. The team remains registered in Israel but plans a new brand prioritizing global cycling talent and stability.
Read at Bikerumor
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