Widely mocked Visa sponsorship of Red Bull renewed as chief insists 'names become affectionate' once people find a kind of connection | Fortune
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Widely mocked Visa sponsorship of Red Bull renewed as chief insists 'names become affectionate' once people find a kind of connection | Fortune
""I don't know anyone has settled on 'This is exactly what we're going to call it every single time' because sometimes people will say the car, sometimes they'll say Racing Bulls, it's a little bit all over the place. But I'm comfortable with that because: one, they're talking about it, and two, the initial response of 'How do I even say this? What does it mean?' That's all gone.""
""In a short space of time, Oracle Red Bull Racing and Visa have fostered a partnership built on collaborative effort and mutual success. With Red Bull, we sit at the epicenter of sport, entertainment and lifestyle, meaning we are strategically positioned to bring globally recognized industry leaders like Visa, into the sport as we embark on a new era of Formula 1.""
Visa agreed to a four-year extension with Red Bull through 2030 that broadens its involvement with both Oracle Red Bull Racing and Visa Cash App Racing Bulls. Fans use nicknames such as VCARB, Racing Bulls, and Visa Cash App for the team. The extension expands branding rights, hospitality offerings, and immersive experiential opportunities across Red Bull and Racing Bulls. The partnership keeps Visa as title partner of Red Bull's second team comprising Liam Lawson and Arvid Lindblad and as title partner of Racing Bulls' all-female Formula 1 Academy program. The deal emphasizes collaborative growth at the intersection of sport, entertainment and lifestyle.
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