#formula-1

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fromComputerWeekly.com
14 hours ago

Mercedes-AMG Petronas F1 revs up testing with augmented reality | Computer Weekly

All sports teams look for a real competitive edge in development speed and accuracy, but Formula 1 racing is the sport where this is most important. Looking to achieve crucial marginal gains on the track through technology, the Mercedes-AMG Petronas F1 Team is now using augmented reality (AR) technology from TeamViewer to enhance test and development efficiency, and speed up the build and preparation of test rigs.
Gadgets
#mclaren
fromESPN.com
2 days ago
World news

With F1 title in the balance, is it time for McLaren to prioritize Norris over Piastri?

fromFortune
1 month ago
Business

Before the McLaren CEO got a $50 million payday from his team's F1 championship, he was a high-school dropout who got his start on Wheel of Fortune | Fortune

fromESPN.com
2 days ago
World news

With F1 title in the balance, is it time for McLaren to prioritize Norris over Piastri?

fromFortune
1 month ago
Business

Before the McLaren CEO got a $50 million payday from his team's F1 championship, he was a high-school dropout who got his start on Wheel of Fortune | Fortune

#las-vegas-grand-prix
fromJezebel
3 days ago
Music

MadLibs: Did John Mayer's TikTok Girlfriend Watch Him Play Grateful Dead Songs at Formula 1 Afterparty?

fromJezebel
3 days ago
Music

MadLibs: Did John Mayer's TikTok Girlfriend Watch Him Play Grateful Dead Songs at Formula 1 Afterparty?

fromBustle
3 days ago

Beyonce Cosplayed As A Sexy F1 Driver In A Cleavage-Baring Moto Jacket

Escorted by her husband, Jay-Z, Bey stole the show on Saturday, Nov. 22, when she strolled in wearing a matching set made to look mimic a racer's catsuit uniform. The top was a zip-up moto jacket that she unfastened real low to show off her décolletage. The "ALIEN SUPERSTAR" songstress paired it with matching high-waist pants. Designed by Louis Vuitton, the predominantly white leather set featured black and red accents and was covered in patches that bore the French label's name, resembling racers' patch ornamentations.
Fashion & style
fromArs Technica
3 days ago

F1 in Las Vegas: This sport is a 200 mph soap opera

Then there's the temperatures. The desert gets quite chilly in November without the sun shining on things, and the track surface gets down to just 11° C (52° F); by contrast at the recent Singapore GP, also at night, the track temperature was more like 36° C (97° F). So, low aero and mechanical grip, an unusual layout compared to most F1 tracks, and very cold temperatures all combine to create potential surprises, shaking up the usual running order.
Cars
Business
fromFortune
3 days ago

F1 has thrived by democratizing what was once a 'look, don't touch' sport, says McLaren Racing CEO Zak Brown | Fortune

Formula 1 expanded dramatically under Liberty Media, broadening fan access while creating a luxury-tiered experience that attracts corporate partners and new revenue streams.
Cars
fromDefector
4 days ago

McLaren's Las Vegas Double DQ Has Blown The F1 Title Race Wide Open

Both McLaren drivers were disqualified from the 2025 Las Vegas Grand Prix for rear-skid (plank) wear exceeding regulatory limits, altering the championship standings.
#max-verstappen
Television
fromVulture
5 days ago

All the Stars Watching Race Cars at F1 Vegas

Stars flock to Las Vegas for the Formula 1 Vegas Grand Prix and F1 Academy finals, attending races, parties, and witnessing on-track drama and disqualifications.
Cars
fromwww.theguardian.com
1 week ago

Lewis Hamilton defends work ethic after Ferrari chief's talk less' rebuke

Lewis Hamilton says he cannot work any harder to fix Ferrari's problems and that meaningful organisational improvement takes time, not an instant solution.
Business
fromFortune
1 week ago

McLaren CEO Zak Brown says he looks to rock legend Gene Simmons for business advice: 'He knows exactly what he's doing' | Fortune

Zak Brown credits Gene Simmons' punctuality, deliberate showmanship, multilingual intellect, and branding insight with shaping practical business habits during McLaren's recent F1 success and $5 billion valuation.
fromWGB
1 week ago

Codemasters Isn't Making F1 2026, But They Will Be Back In 2027

"The decision to offer a premium content update for F1® 25 is part of a strategic reset for the F1® Franchise," says a new update on the EA website. "In 2027, a new game will be released that looks, feels, and plays differently, delivering more gameplay choices." This will mark the first time Codemasters has not released a new F1 game each year since 2009, when it first started producing F1 games.
Video games
#cadillac
fromForbes
1 week ago
Marketing

Cadillac F1 Announces Two Critical Marketing And Sponsorship Exec Hires

Cadillac Formula 1 completed its commercial C‑suite hires, establishing a media-driven marketing and sponsorship strategy ahead of its 2026 race debut.
fromBoardroom
2 weeks ago
Marketing

Cadillac F1 Names TikTok's Ahmed Iqbal as CMO, Racing Toward a Digital-First Future - Boardroom

Ahmed Iqbal will use a digital-first, creator-driven marketing strategy to position Cadillac F1 as America's home team, emphasizing community, culture, and storytelling over traditional advertising.
fromForbes
1 week ago
Marketing

Cadillac F1 Announces Two Critical Marketing And Sponsorship Exec Hires

fromBoardroom
2 weeks ago
Marketing

Cadillac F1 Names TikTok's Ahmed Iqbal as CMO, Racing Toward a Digital-First Future - Boardroom

#lego
fromKotaku
1 month ago
Gadgets

Formula 1 Cars Are Selling for Pennies, LEGO Offloads Remaining Stock During the Austin GP - Kotaku

fromKotaku
1 month ago
E-Commerce

Amazon Drops LEGO Deals Big for Prime Day, Mini F1 Car Toys Now Selling for $3 Each - Kotaku

fromKotaku
1 month ago
Gadgets

Formula 1 Cars Are Selling for Pennies, LEGO Offloads Remaining Stock During the Austin GP - Kotaku

fromKotaku
1 month ago
E-Commerce

Amazon Drops LEGO Deals Big for Prime Day, Mini F1 Car Toys Now Selling for $3 Each - Kotaku

Cars
fromBustle
1 week ago

Is F1 Really For The Girls? I Went To Investigate.

Female fans constitute a large, visible, and growing portion of Formula 1 fandom, evident in enthusiastic crowds and gender-targeted hospitality at Grand Prix events.
World news
fromwww.theguardian.com
1 week ago

Stand aside Australia, New Zealand are now England's No 1 sporting rival | Emma John

Trans-Tasman rivalries across multiple sports have dominated recent headlines, while upcoming England v New Zealand rugby and netball fixtures provide a temporary shift in focus.
fromArs Technica
2 weeks ago

Audi goes full minimalism for its first-ever Formula 1 livery

"By entering the pinnacle of motorsport, Audi is making a clear, ambitious statement. It is the next chapter in the company's renewal. Formula 1 will be a catalyst for the change towards a leaner, faster, and more innovative Audi," said Gernot Döllner, Audi's CEO. "We are not entering Formula 1 just to be there. We want to win. At the same time, we know that you don't become a top team in Formula 1 overnight. It takes time, perseverance, and tireless questioning of the status quo. By 2030, we want to fight for the World Championship title," Döllner said.
Cars
fromESPN.com
2 weeks ago

Spiraling Ferrari unfairly points finger at Hamilton, Leclerc

"Brazil was a huge disappointment," Elkann said. "If we look at the Formula 1 championship, we can say that on one hand, we have our mechanics, who actually are winning the championship with their performance and everything they've done on the pit stops. "If we look at our engineers, there's no doubt that the car has improved. If we look at the rest, it's not up to par. We certainly have drivers, for whom it's important that they focus on driving and talk less, because we still have important races ahead of us and it's not impossible to get second place [in the constructors' championship]."
Cars
#lando-norris
Gadgets
fromGSMArena.com
2 weeks ago

Realme GT 8 Pro Aston Martin Limited edition unveiled

Realme launched the GT 8 Pro Aston Martin Limited Edition in China featuring Aston Martin-themed design, F1 collector's box, same hardware, priced at CNY 5,499.
Tech industry
fromwww.techzine.eu
2 weeks ago

Aston Martin Aramco F1 builds on ServiceNow for success on the track

Aston Martin Aramco F1 partnered with ServiceNow to transform IT operations, implementing processes and tools that support high-tech car development and team efficiency.
#sao-paulo-grand-prix
#oscar-piastri
Cars
fromESPN.com
3 weeks ago

Mick Schumacher can rewrite his story with IndyCar legacy team

Mick Schumacher seeks a career resurgence by transitioning from sidelined F1 roles to IndyCar, pursuing renewed opportunity through testing and endurance racing.
fromESPN.com
3 weeks ago

Catch up on chaotic Mexico GP as Norris takes championship lead

Lando Norris took a stunning pole-to-flag victory at the Mexico City Grand Prix to take the championship lead by ONE point! As he led from pole, the chaos unfolded behind him, ending with Charles Leclerc eventually able to hold off Max Verstappen for second place. Lewis Hamilton started third, but his first Ferrari podium faded away after he was given a 10-second penalty. Catch up on all the action lap-by-lap below, and read the report by Nate Saunders.
World news
Cars
fromDefector
1 month ago

The Championship Lead Seizes Lando Norris | Defector

Lando Norris regained the championship lead after a controversial Mexican Grand Prix marked by off-track gains, penalties, and collisions involving Verstappen, Leclerc, and Hamilton.
#drivers-championship
fromwww.espn.com
1 month ago

Mexico GP qualifying: Norris takes pole as title rivals struggle - ESPN

Lando Norris gave a significant boost to his championship chances by taking pole position for the Mexican Grand Prix while title rivals Max Verstappen and Oscar Piastri qualified in fifth and eighth, respectively. Norris is 14 points adrift of Piastri in the standings, but would move ahead of his McLaren teammate if the two cars finish where they start in Sunday's race.
World news
fromwww.theguardian.com
1 month ago

Mexico Grand Prix: Formula One qualifying live updates

Less than 15 minutes to go until Q1 begins. The fans in Mexico tend to be a loud and passionate lot. Some famous faces in the crowd already Formula One fans happy in Mexico. Photograph: Peter Fox/Getty Images Share Some excellent pre-qualifying reading: Giles Richards recalls the time a three-way title fight actually ended in a dramatic Mexico Grand Prix. Back in 1964, when it sounded like the great Jim Clark had precious little luck. Share
Cars
World news
fromESPN.com
1 month ago

Norris laughs off Red Bull sticky tape 'side quests'

Red Bull mechanics' attempt to remove McLaren's pit-wall tape during the formation lap led to an FIA fine; McLaren used the tape as a backup.
Cars
fromESPN.com
1 month ago

Leaving IndyCar for F2 sets Herta up for F1 -- if he ever gets the call

Colton Herta will race in Formula 2 with Hitech in 2026, risking reputation to pursue a late chance at Formula 1.
Information security
fromDataBreaches.Net
1 month ago

Hacking Formula 1: Accessing Max Verstappen's passport and PII through FIA bugs - DataBreaches.Net

A Mass Assignment vulnerability in the FIA Driver Categorization Portal allowed administrative takeover and exposed drivers' passports, licenses, and personal data within minutes.
National Football League
fromESPN.com
1 month ago

Facts vs. Feelings: Face bye-mageddon with confidence

Managing expectations can protect from disappointment but also prevent imagining better possibilities, especially when facing new professional experiences.
Cars
fromArs Technica
1 month ago

F1 in Texas: Well, now the championship is exciting again

Verstappen won comfortably while Norris and Leclerc battled for second on differing tire strategies, narrowing the championship gap to Piastri ahead of Mexico.
fromwww.theguardian.com
1 month ago

Formula One: United States Grand Prix live updates

Brundle notes that the drivers aren't on the grid right now because it's too hot. It's Texas, after all. Share Martin Brundle is doing his grid walk alongside Glen Powell, an actor who'll be on Saturday Night Live next month. (I don't watch a lot of movies.) While Brundle usually chats with team personnel and celebrities, he's spending most of this walk explaining tire strategy to Powell, who interjects to note that a lot of Europeans are wearing cowboy hats, which makes him happy.
Cars
#us-grand-prix
Business
fromFortune
1 month ago

Mercedes F1 team CEO Toto Wolff's experience with two Gen Z drivers made him realize the workplace stereotypes are 'a bit unfair' | Fortune

Gen Z workers are diverse in personalities, skills, and workplace needs, so broad stereotypes about the generation are inaccurate and unhelpful.
#apple-tv
#us-viewership
Marketing
fromF1 On SI
1 month ago

F1 Serves Up a Tasty New Partnership With Popular Social Media Star

Formula 1 partnered with Amelia Dimoldenberg for Passenger Princess, a four-part series where F1 drivers teach her to drive to attract young social-media fans.
#singapore-grand-prix
#christian-horner
fromGameSpot
1 month ago

Amazon Restocks Exclusive Lego Formula 1 Collector's Pack Six Months After Selling Out

The Lego Speed Champions: Ultimate Formula 1 Collector's Pack has received a surprise restock six months after selling out. Released in March, this massive box set includes all 10 Lego Speed Champions F1 cars in the series and an exclusive poster. The Ultimate F1 Collector's Pack retails for $270 and features 10 officially licensed race cars, 10 Lego minifigures, an exclusive poster, and a giant display box showcasing the 2,601-piece collection.
E-Commerce
fromDefector
2 months ago

Carlos Sainz Dragged Williams Back To The Podium

With only 20 spots on the grid, 10 spots in the points, and three spots on the podium, anyone's rise is necessarily accompanied by another's fall. Likewise, on the level of an individual race, only razor-thin margins separate a rise from a fall. That's why not every podium this season has been held down by the trio of championship leader Oscar Piastri, his McLaren teammate and primary challenger Lando Norris, and the always lurking Max Verstappen.
Cars
fromArs Technica
2 months ago

F1 in Azerbaijan: This sport is my red flag

A tailwind caught out Alpine's Pierre Gasly in Q1, and his rookie teammate Franco Colapinto hit the wall at the same corner shortly after. Sauber's Nico Hulkenberg also crashed, although not badly enough that he couldn't return to the pit under his own steam. As mentioned, Hamilton went no further than Q2, and Haas rookie Oliver Bearman was responsible for one of those six red flags when he collided with a wall.
Cars
#azerbaijan-grand-prix
fromESPN.com
2 months ago

Verstappen beats Sainz to pole in chaotic Baku qualifying

While drivers were crashing out across the field, Verstappen once again highlighted why he is a four-time world champion, nailing his last effort to pip Sainz by a comfortably 0.4 seconds. Sainz also improved on his late lap to hold on to a front row start. Racing Bulls' Liam Lawson will start from third, ahead of Mercedes teammates Andrea Kimi Antonelli and George Russell.
World news
World news
fromESPN.com
2 months ago

What to know ahead of the Azerbaijan Grand Prix

Oscar Piastri leads the championship; McLaren could clinch the constructors' title in Baku while Charles Leclerc excels in qualifying but lacks a race win there.
Food & drink
fromFood & Beverage Magazine
2 months ago

Jim Beam and Cadillac Formula 1 Team Unite in Global Partnership to Reach New Audiences - Food & Beverage Magazine

Jim Beam and Cadillac Formula 1 formed a partnership leveraging authentic heritage to expand audiences and demonstrate strategic brand alignment for food and beverage companies.
fromwww.esquire.com
2 months ago

How H.Moser & Cie. Made a Watch Duo Worthy of the F1 Paddock

It's part of who we are, says Edouard Meylan, CEO of H. Moser & Cie., the Swiss watchmaker beloved by fans for its elegant designs and unrivaled quality. And it's that philosophy that steered it into its next movea partnership with Formula 1 team Alpine Motorsports. As fashion and Formula 1 collaborations become ever more popular, H. Moser is doing its own thing by skipping the loud, oversized logos and sticking to its signature subtle style
Wearables
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