"Of course, no one knows that fact better than the 22 drivers in F1, who compete in a couple dozen competitions from Melbourne to Monaco in a span of nine months. They race cars at speeds of 220 mph, in a crucible where split-second decisions could decide a Grand Prix (or even end a career). Suffice to say, sleep is of critical performance to F1 drivers - and probably of even more importance for them than other elite athletes."
"Aston Martin recently announced a partnership with Eight Sleep, the sleep system that thermoregulates your bed, auto-adjusts throughout the night and collects biometric data. Jefferson Slack, a managing director at Aston Martin Aramco, said of the collaboration: "In F1, performance is the result of marginal gains accumulated over an entire season. Sleep is a critical performance input...Eight Sleep's approach will give our drivers and team a real edge, and we're excited to partner as we continue to raise the bar for performance.""
"How much will this tangibly impact Aston Martin's performance in the 2026 season? Hard to say. Credit where credit is due, Eight Sleep is a powerful product - research into the company's member base has demonstrated a "34% improvement in deep sleep, and reports of 41% better overall sleep quality." At the same time, a racing team like Aston Martin already employs a small army of specialists who cater to the shifting sleep needs of their marquee drivers."
Sleep quality is critical for F1 drivers who race at high speeds across a packed nine-month calendar, where split-second decisions matter. Aston Martin partnered with Eight Sleep to thermoregulate beds, auto-adjust overnight and collect biometric data to promote consistent, high-quality sleep for drivers and team members. Eight Sleep research reports a 34% improvement in deep sleep and 41% better overall sleep quality among members. The actual impact on 2026 race performance is uncertain because teams already employ physicians and performance directors who manage circadian rhythms and travel recovery for drivers.
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