"TAG Heuer steps in as the sport's new official timekeeper, replacing Rolex, while partnerships across the paddock have quietly reshuffled, from Breitling joining Aston Martin to IWC announcing a new name for its newest watch."
"Aston Martin enters the F1 2026 season with a new name on its wrist, swapping the longstanding partnership of Girard-Perregaux for the aviation-rooted bravado of Breitling."
"Lance Stroll has been quick to adopt the new uniform, wearing the Navitimer B01 Chronograph 43 almost as standard kit. Fernando Alonso, however, plays a more nuanced game."
The 2026 Formula 1 season has stalled due to postponed races in Bahrain and Saudi Arabia. During this hiatus, attention shifts to the watches worn by drivers. TAG Heuer has become the new official timekeeper, replacing Rolex. Aston Martin has partnered with Breitling, launching the Navitimer B01 Chronograph 43 Aston Martin Aramco. Lance Stroll has embraced this new watch, while Fernando Alonso, a Richard Mille ambassador, has also been seen wearing the Breitling, indicating a shift in team dynamics and partnerships.
Read at Elite Traveler
Unable to calculate read time
Collection
[
|
...
]