""FC Barcelona and Uber have signed a strategic agreement, making the transport platform a new Official Partner of the Club until 2027," the statement read. The agreement was presented earlier today at an event held at the club facilities, attended by first-team defender Pau Cubarsi, Barcelona's general director Manel del Rio, and Uber CEO for Spain and Portugal, Felipe Fernandez Aramburu."
"Building on that, Mundo Deportivo reports that Barcelona and the American mobility company have signed a three-year contract worth a total of €3 million, with €1 million paid per year. As part of the deal, Uber's branding will appear on advertising boards around the stadium, and several vehicles from its fleet will be painted in Barça colours across the Catalan capital."
FC Barcelona has signed a strategic partnership with Uber making Uber an Official Partner of the Club until 2027. The agreement was presented at club facilities with first-team defender Pau Cubarsi, general director Manel del Rio, and Uber CEO for Spain and Portugal Felipe Fernandez Aramburu in attendance. The partnership aims to improve fan mobility and traffic management around the new Spotify Camp Nou and Espai Barça. Uber and Uber Eats will have advertising space at the stadium and can carry out corporate and brand activities. The three-year contract totals €3 million (€1 million per year) and includes branded vehicles, hospitality benefits, logo use on club vehicles, image association rights with players, and multiple pick-up points around the stadium to facilitate arrivals and departures.
Read at Barca Universal
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