Bayern Munich is transitioning from its sponsorship deal with Visit Rwanda amid fan criticism over Rwanda's alleged support for rebels in the Democratic Republic of the Congo. The club is changing its five-year deal into a three-year focus on developing young football talent through the FC Bayern Academy in Kigali. Bayern Chief Executive Jan-Christian Dreesen highlighted that this new partnership aligns with the club's strategic objective of nurturing young players in Africa. The timing of phasing out Visit Rwanda branding has not been detailed by the club.
Bayern Munich will reduce Visit Rwanda branding and shift to a three-year agreement to develop young football players through the FC Bayern Academy in Kigali.
The club faced backlash from fans regarding its sponsorship deal with Rwanda, amidst allegations of Rwanda supporting rebels in the DRC.
Bayern Chief Executive Jan-Christian Dreesen emphasized that the focus is now on a talent programme and social initiative rather than commercial sponsorship.
Despite the reduction of branding, Bayern has yet to specify when the Visit Rwanda branding will be completely removed.
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