Swansea's owners have explained the influx of celebrity investors by saying it is part of their vision to raise the club's profile so they can generate more revenue, allowing them to invest more in the squad while staying within profit and sustainability rules.
I want to be real hands on, I want to take the club in a direction maybe it hasn't been before. We want to take Swansea to the Premier League, and to do that we are going to need money -- that's the reality of the game these days. I want to introduce sponsorship deals and publicity that will make them a global name.
I thought if anyone was going to win it, as the game went on it was going to be us but coming away from home it always has to be seen as a good point in the Championship, because there's no easy games. We are a team that has been struggling a little bit away from home, so to go and get a point and show that real grit and togetherness again, and resilience, is something to build on.
SWANSEA, Wales -- Martha Stewart has joined pal Snoop Dogg as a minority owner of Welsh soccer team Swansea City. The former Premier League club, which plays in the English second division, didn't disclose financial details in Tuesday's announcement about the American businesswoman and media personality. The American lifestyle entrepreneur, 84, was in attendance last Friday for Swansea's 2-1 home victory over Wrexham - the other Welsh side currently making global headlines through celebrity ownership.
"The board of Maritimo, Madeira can confirm that Vitor Matos will continue at the club, despite interest from other institutions," said a statement on the Portuguese second-tier club's website. "President Carlos Andre Gomes recognises the external attention generated by the quality of the manager's work but assures that the club's rights are protected. "The club considers it natural for there to be interest in Vitor Matos, and highlights the excellence of his work and his own satisfaction with the project.
When he arrived in Wales, Montague was reunited with Luke Williams, who he had worked with successfully at Notts County. But with Swansea struggling for form, Williams lost his job as head coach just days after Montague's appointment was announced. Sheehan was then placed in caretaker charge, with Montague leading the search for Williams' long-term successor. Montague spoke to a number of potential candidates about the vacancy,
Swansea City have signed Nottingham Forest midfielder Marko Stamenic for an undisclosed fee which is believed to be more than 2m. The New Zealand international, 23, has agreed a four-year deal with the option of a further 12 months at the Championship club having spent last season on loan at Greek side Olympiacos. Stamenic leaves Forest without making a competitive appearance for the Premier League club. He moved to the City Ground from Serbian side Red Star Belgrade in the summer of 2024 but spent last season on loan at Greek side Olympiacos.
