Swansea City expects greater sponsorship opportunities following the investments of Luka Modric and Snoop Dogg, which have generated heightened interest in the club. Chief executive Tom Gorringe states that their involvement enhances the club's appeal to brands and companies, allowing for authentic engagement. Discussions regarding significant sponsorship deals have already occurred, with prospects of surpassing previous achievements. Although Modric and Snoop Dogg will not hold specific roles, both intend to contribute positively, aiming to elevate the club's status and brand globally.
Luka and Snoop have brought a whole load of additional attention to the football club and that provides a huge amount of opportunity.
It puts us in front of different companies, different brands, and allows us to tell an authentic story to people we wouldn't have been able to get in front of before.
I think we have done a really good job of maximising what we can do on a local basis but now the parameters have moved.
They have both come in without ego, without expectation and just with the best faith to do whatever they can to make things better.
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