"I want to be real hands on, I want to take the club in a direction maybe it hasn't been before. We want to take Swansea to the Premier League, and to do that we are going to need money -- that's the reality of the game these days. I want to introduce sponsorship deals and publicity that will make them a global name."
"It's got to be the right fit. I have invested, Martha has invested, and my boy Luka has invested. It's got to be somebody who can bring more than just money. Are they bringing soccer experience, connections, a global name that attracts attention and revenue -- you got to be bringing something if you want a seat at this table."
"For real I want to meet with the fans, they are one of the big reasons I invested in the team. I knew I always wanted to invest in a soccer team -- it's been a dream of mine for years, it was all about waiting for the right opportunity. These fans are passionate, they are real, and I want to hear what they got to say when I am in Swansea."
An investor joined Swansea City last summer as part of a group that includes Luka Modric and businesswoman Martha Stewart. The investor intends to take a hands-on role, pursue promotion back to the Premier League, and elevate the club into a global brand through targeted investment, sponsorship deals and publicity. The investor emphasizes the financial realities of modern football and the need for partners who bring experience, connections and revenue potential. Meeting and listening to the passionate Swansea fanbase is a stated priority. Swansea last played in the top flight from 2011 to 2018 and narrowly missed promotion in 2021.
Read at ESPN.com
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