""I want to be real hands on, I want to take the club in a direction maybe it hasn't been before," he told Wales Online., external "We want to take Swansea to the Premier League, and to do that we are going to need money - that's the reality of the game these days. "I want to introduce sponsorship deals and publicity that will make them a global name.""
""For real I want to meet with the fans," Snoop Dogg said. "These fans are passionate, they are real, and I want to hear what they got to say when I am in Swansea. "I knew I always wanted to invest in a soccer team - it's been a dream of mine for years, it was all about waiting for the right opportunity.""
Snoop Dogg, aged 54, became a co-owner and investor in Swansea City after taking a minority stake last July. He intends to be hands-on and steer the club in new directions while helping generate income to support a return to the Premier League. He emphasized the need for money in modern football and plans to introduce sponsorship deals and publicity to make Swansea a global name. Snoop has sold over 30 million albums but has not yet attended a Swansea match; his son Cordell Broadus appeared in the directors' box for the draw with Watford. Martha Stewart and Luka Modric also joined the ownership group.
Read at www.bbc.com
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