"Only someone living under a rock or in House Speaker Mike Johnson's 1950s fantasy America, doesn't know that the Super Bowl halftime show is one of the most anticipated performances of the year. It's not just about football. It's a pop culture phenomenon and capitalism rolled into just 15 minutes. Even people who don't know the difference between an extra point and a field goal tune in for the music, the costumes, the surprise guests,"
"The halftime show is also a gold mine. Apple reportedly pays around $50 million a year for sponsorship rights. It's a cash cow that depends on a single question, and that is, who will draw the biggest audience? The artist has to be massive, commercially, culturally, and even globally. It's an honor reserved for the most relevant performer of the moment."
"That wasn't always the case. The very first Super Bowl halftime show, back in 1967, was produced by Tommy Walker and featured trumpeter Al Hirt, marching bands from the University of Arizona and Grambling College, the Ana-Hi-Steppers, 300 pigeons, 10,000 balloons, and a flying demonstration by something called the Bell Rocket Air Men. I guess the were busy, and kudos to the stadium crew for cleaning up after 300 pigeons."
The Super Bowl halftime show is one of the most anticipated performances of the year, drawing viewers for music, costumes, surprise guests, and social media spectacle. The 15-minute event generates massive sponsorship revenue, with Apple reportedly paying around $50 million annually. Success hinges on selecting an artist who can draw the biggest, often global, audience, so organizers reserve the slot for commercially and culturally massive performers. The show evolved from 1960s marching bands and novelty acts to polished pop spectacles. Groups like Up With People exemplified the earlier squeaky-clean era, while the 1990s shift prioritized pop stardom and monetization.
Read at Advocate.com
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