"The partnership between AC Milan and Bud was created to celebrate the connection between sport, conviviality, and celebration, expressing the shared values that link fans' passion with the joy of experiencing football together. This agreement represents a meeting between two iconic brands that promote authentic moments of celebration and togetherness. Through dedicated initiatives and fan engagement activities, the collaboration aims to make every match an opportunity for sharing and social connection."
"We are thrilled to welcome BUD as the Official Beer Partner of the Rossoneri family. Our goal is to offer fans unique moments that enhance the atmosphere of San Siro and make every match a special occasion. Together with AB InBev, we want to strengthen this bond, turning every game into a truly shared experience."
"We are proud to partner with such a historic and prestigious Club as AC Milan. This partnership stems from a shared vision: to celebrate the moments that bring people together, both on and off the pitch. As a globally iconic brand, Bud is the perfect beer to make the experience of AC Milan fans even more special."
AC Milan has signed a partnership with AB InBev making BUD (Budweiser) the club's Official Beer Partner and a Regional Partner, succeeding Peroni. The agreement designates Bud as the exclusively available beer in public bars and all hospitality areas at San Siro and includes additional events for fans throughout the year. The partnership aims to celebrate the connection between sport, conviviality and celebration and to create authentic moments of togetherness through fan engagement initiatives. Club and AB InBev executives emphasized enhancing matchday atmosphere and a shared vision of celebrating moments that bring people together. AB InBev owns about 630 beer brands in 150 countries.
Read at SempreMilan
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