Alcohol companies have been bracing for a culture shift. Their nonalcoholic options have buoyed sales.
Major alcohol companies are rapidly adapting to a cultural shift favoring nonalcoholic options, particularly among younger consumers.
Brewers AB InBev and Carlsberg reveal drop in sales volumes
AB InBev saw a decline in beer sales but an increase in revenue due to premiumization and price inflation.
Beer Without Alcohol Is Gaining Momentum. But Can It Win at the Paris Olympics?
AB InBev promotes non-alcoholic beer at Olympics to target health-conscious consumers and adapt to changing market preferences.
Inside AB InBev's Strategy For Tapping Into First-Party Data | AdExchanger
AB InBev shifted to prioritize first-party data leading to better data management and personalized campaigns.
AB InBev's Olympics deal has rewritten the alcohol sponsorship playbook
AB InBev has signed as the Olympics' worldwide partner, becoming the first non-alcohol category sponsor.
The sponsorship will be impacted by France's strict alcohol advertising regulations, which restrict the association of alcohol brands with sporting events.