These 5 parent companies built big marketing moments around their brands
Companies build cultural impact and sales growth by developing distinct, complementary brands that create moments and drive engagement across portfolios.
Official: AC Milan announce BUD as new Beer Partner and Regional Partner
AC Milan named Bud (Budweiser) as Official and Regional Beer Partner, replacing Peroni, with Bud exclusively served in San Siro public bars and hospitality.
Major consumer brands are partnering with streaming platforms to integrate products and sponsorships into shows, films, and live sports, reshaping brand presence in entertainment.