#cultural-marketing

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Digiday
1 month ago
Dining

PepsiCo se lanza a la conquista del consumidor multicultural con las galletas Marias de Gamesa favoritas en Mexico

Gamesa's Marías cookies are widely popular in Mexico and the US, symbolizing a nostalgic connection for Hispanic consumers [ more ]
#branding
The Drum
6 months ago
Marketing

Consumers are multihyphenates. With a new strategy, agencies can become them, too

Brands should view consumers as multihyphenates and develop work that appeals to their passion points across the cultural spectrum.
Instead of disrupting consumers' experiences, brands should embrace and enhance what customers are already experiencing. [ more ]
The Drum
6 months ago
Marketing

Consumers are multihyphenates. With a new strategy, agencies can become them, too

Brands should view consumers as multihyphenates and develop work that appeals to their passion points across the cultural spectrum.
Instead of disrupting consumers' experiences, brands should embrace and enhance what customers are already experiencing. [ more ]
The Drum
6 months ago
Marketing

Consumers are multihyphenates. With a new strategy, agencies can become them, too

Brands should view consumers as multihyphenates and develop work that appeals to their passion points across the cultural spectrum.
Instead of disrupting consumers' experiences, brands should embrace and enhance what customers are already experiencing. [ more ]
The Drum
6 months ago
Marketing

Consumers are multihyphenates. With a new strategy, agencies can become them, too

Brands should view consumers as multihyphenates and develop work that appeals to their passion points across the cultural spectrum.
Instead of disrupting consumers' experiences, brands should embrace and enhance what customers are already experiencing. [ more ]
morebranding
The Drum
6 months ago
Online marketing

Consumers are multihyphenates. With a new strategy, agencies can become them, too

Brands should view consumers as multihyphenates and develop work that appeals to their passion points across the cultural spectrum.
Instead of disrupting consumers' experiences, brands should embrace and enhance what customers are already experiencing. [ more ]
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