Del Real Foods, owned by Corporación Multi Inversiones, launched its first brand campaign "Abuela Intelligence" on May 1, just ahead of Cinco de Mayo. This campaign, which features humor and the wisdom of grandmothers, showcases real ingredients and aims to enhance human connection amid a landscape increasingly dominated by AI. It includes a video spot with abuelas offering advice from a '90s-style call center and will be supported by CTV commercials, online ads, and a mobile sampling experience across several cities. The campaign seeks to maintain engagement through tastings and a contest to find the "Ultimate Abuela."
"Abuela Intelligence highlights the quality and authenticity of Del Real's offerings, aiming to connect consumers through humor and the wisdom of grandmothers."
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