"AC Milan will soon announce a new partner, and it could fuel discussions about naming rights for the new stadium. Calcio e Finanza declare that Milan 'have a new sponsor'. The Rossoneri club will soon announce its partnership with Enel, which will become a Premium Club Partner and Official Energy Partner. It is a new addition for Italy's leading energy group and one of the world's largest electricity operators."
"Among the energy sector's leading players, Enel thus become the company with the highest number of partnerships in the Italian league (eight). Enel will effectively replace A2A, whose contract expired on June 30th. The partnership will officially debut at San Siro on November 29th, during Milan-Lazio. Naming rights eyed? A report from Milano Finanza recently stated that Milan and Inter expect an additional €150m in revenue from their new stadium in the San Siro area, and the naming rights for it play a huge part in"
AC Milan will announce a partnership with Enel, which will become a Premium Club Partner and Official Energy Partner. Enel is one of the world's largest electricity operators and will join Atalanta, Inter, Juventus, Lazio, Napoli, Roma and Torino as a Serie A club sponsor. Enel replaces A2A after its contract expired on June 30th. The partnership will debut at San Siro on November 29th during Milan-Lazio. Enel now holds eight Italian league partnerships, the highest among energy companies. Enel's size and sponsorship of both Milanese clubs increase its visibility and strengthen its candidacy for the new stadium's naming rights.
Read at SempreMilan
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