"In their entire history, only a handful of brands have adorned Gunners tops, starting from JVC in the 1980s, before SEGA Dreamcast took over at the turn of the century: O2 followed in the 2000s, before Emirates airline took over with the move to the Emirates Stadium in 2006. But now, Arsenal's first-ever sleeve sponsorship, which promotes African nation Rwanda, is coming to a close with fan groups in N5 breathing a sigh of relief."
"In a statement on Arsenal.com, the Gunners announced that their landmark eight-season partnership with Visit Rwanda was to end at the end of the 2025/26 campaign. Confirming that the move was mutually agreed, Arsenal noted that the sponsorship had showcased Rwanda's natural beauty and accelerated the growth of the country's tourism industry, while noting that several players including Jurrien Timber and Alex Scott had visited the country since the partnership began."
Arsenal will terminate its first-ever sleeve partnership with Visit Rwanda at the end of the 2025/26 campaign. The eight-season agreement promoted Rwanda's natural beauty, supported tourism growth and included player visits by figures such as Jurrien Timber and Alex Scott. The club described the decision as mutually agreed and credited the partnership with building connections with supporters across Africa. The sleeve deal followed a history of shirt sponsors including JVC, SEGA Dreamcast, O2 and Emirates. The partnership drew opposition from some fans and criticism linked to allegations by the Congolese government and United Nations experts regarding Rwanda's actions in the region.
Read at www.fourfourtwo.com
Unable to calculate read time
Collection
[
|
...
]