"For over a decade, the back of the Barcelona shirt has been a space dedicated to social causes rather than commercial gain. Since 2012, the space below the number has been occupied by UNICEF, and later by UNHCR since the summer of 2022. Far from generating revenue, these partnerships actually saw the club pay €400,000 per season to the UN agency. However, with the UNHCR contract expiring this summer, the club has decided to monetise this asset for the first time."
"According to a new report from Diario SPORT, the club are now on the verge of unlocking a new income stream by finalising an agreement for a new sponsor on the first team's jersey. The report states that Barcelona have received a significant financial offer from a brand linked to emerging economic markets. With Spotify anchoring the front of the kit and MIDEA set to replace Ambilight on the sleeve, this new deal would complete a lucrative commercial trident on the jersey."
"While the board intends to accept the offer to alleviate financial pressure, the agreement is not yet sealed. It must first be ratified by the club's members. Consequently, an Extraordinary General Assembly will be convened before the next presidential elections to vote on this new deal, as well as to ratify the existing Spotify agreement for the shirt and Camp Nou naming rights."
FC Barcelona is pursuing new revenue to meet the 1:1 Financial Fair Play requirement, exploring player sales, commercial deals, and a new back-of-shirt sponsor. The club historically dedicated the shirt back to social causes, with UNICEF occupying the space since 2012 and UNHCR replacing it in summer 2022, and previously paid €400,000 per season to the UN agency. With the UNHCR contract expiring this summer, Barcelona has received a significant offer from a brand linked to emerging markets and intends to monetise the back-of-shirt spot. The board will seek member ratification at an Extraordinary General Assembly before the next presidential elections and will also ratify Spotify and Camp Nou naming rights.
Read at Barca Universal
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