"One of the world's biggest alcohol companies last night faced the indignity of having its product lampooned as "p**s poor imported beer" by a senior figure at the Belfast arts festival it claimed to be a key part of."
"Molson Coors, a US-Canadian alcohol behemoth, apologised after the Belfast Telegraph asked it about misleadingly claiming to be a key part of Culture Night Belfast 2025, a low-budget event which it had nothing to do with."
Molson Coors, a US-Canadian alcohol company, falsely claimed key involvement in Culture Night Belfast 2025. A senior figure at the Belfast arts festival publicly lampooned the company's product, calling it "p**s poor imported beer". The Belfast Telegraph questioned Molson Coors about the misleading sponsorship claim. Molson Coors apologised after that inquiry. Culture Night Belfast 2025 is described as a low-budget event with which Molson Coors had no involvement. The incident exposed a discrepancy between the company's public relations claims and the actual level of engagement with the festival. The apology acknowledged the erroneous assertion of partnership.
Read at Independent
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