Netflix's acquisition of WWE airing rights has led to significant brand sponsorship during shows. Although the wrestling mat has been increasingly covered in logos, these brands only appear once the broadcast goes live. Title sponsorship packages include well-known companies like Minute Maid and Slim Jim, with creative designed to resonate with wrestling audiences. Advertising occurs not only during breaks but also integrates with on-screen elements such as replays and commentary, emphasizing WWE's established ties with certain brands.
The recent deal between Netflix and WWE includes heavy branding on the mat and ring posts, which became visible only during live broadcasts.
Brands like Minute Maid and Slim Jim have title sponsorship deals, creating wrestling-specific ads featuring show talent.
Ad placements occur during mid-roll breaks, as well as being incorporated into fight commentary and pop-ups during the show.
This advertising strategy highlights WWE's longstanding relationships with brands and how they adapt creative specifically for wrestling.
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