"We have to work harder and watch our costs. The Premier League's TV revenue is enormous. We simply have to do things differently. In terms of marketing and sponsorship revenue, we are among the top three in European football. Nevertheless, we must continue to increase these revenues. If we fail to do so, it will be difficult for us. We want to generate further growth here, especially internationally. That's why we're taking the FC Bayern brand around the world, organizing international friendlies and tours."
"It is true, Bayern Munich will have to work harder. The Premier League is the proven, established brand that world broadcasters will battle over. The Bundesliga...not so much - and that is what Dreesen wants to start to change, while also developing other revenue streams. Doing so, could solidify the future of the club. If you are looking for more Bayern Munich and German national team coverage, check out the latest episodes of Bavarian Podcast Works, which you can get on Acast, Spotify, Apple,"
Bayern Munich must boost international revenue and control expenses to remain globally competitive. The Premier League generates far greater television income, creating a significant financial gap. Bayern ranks among the top three in Europe for marketing and sponsorship revenue but needs to expand those earnings further. The club plans to grow its brand through international friendlies and world tours while developing additional revenue streams. Failure to increase commercial income and manage costs will make maintaining competitiveness difficult. Expanding global presence and diversifying income could strengthen Bayern Munich's long-term financial position.
Read at Bavarian Football Works
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