#international-marketing
#international-marketing

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How CMOs Can Leverage Consumer Reviews To Build Trust

Rising global anti-American sentiment tied to President Trump's brand is damaging U.S. companies' international sales, prompting marketers to localize and emphasize community and sustainability.

Soccer (FIFA)

fromBavarian Football Works

1 month ago

Bayern CEO says club needs to overcome Premier League TV revenue gap

Bayern must grow international marketing and sponsorship revenue while cutting costs to remain competitive against the Premier League's massive TV income.

Canada news

fromwww.cbc.ca

2 months ago

Destination Toronto says new offices in Germany, U.K. yielding results | CBC News

Opening offices in the U.K. and Germany increased Toronto visitors, with an 11% rise from the U.K. and 7% from Germany.

fromHubspot

1 year ago

How I localized AI-generated emails for international markets without losing the human touch

Our first attempts fell flat. The original output in Spanish was grammatically correct but sounded invasive, suggesting we were watching the user too closely.

Marketing tech

London startup

fromHubspot

9 months ago

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

7-Eleven's success in Japan exemplifies effective adaptation in global expansion, while Liquid Death's failure in the UK highlights the importance of understanding local markets.