#international-marketing

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fromHubspot
5 months ago

How I localized AI-generated emails for international markets without losing the human touch

Our first attempts fell flat. The original output in Spanish was grammatically correct but sounded invasive, suggesting we were watching the user too closely.
Marketing tech
London startup
fromHubspot
2 months ago

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

7-Eleven's success in Japan exemplifies effective adaptation in global expansion, while Liquid Death's failure in the UK highlights the importance of understanding local markets.
Marketing tech
fromAdweek
3 months ago

Your Global AI Strategy Needs a Cultural Upgrade

Technology alone cannot bridge cultural divides in global marketing.
Localized campaigns driven by cultural intelligence outperform automated AI-driven efforts.
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