How I localized AI-generated emails for international markets without losing the human touch
Our first attempts fell flat. The original output in Spanish was grammatically correct but sounded invasive, suggesting we were watching the user too closely.
Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven
7-Eleven's success in Japan exemplifies effective adaptation in global expansion, while Liquid Death's failure in the UK highlights the importance of understanding local markets.