#brand-perception
#brand-perception

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Council Post: 4 Effective Strategies For Executive Reputation Management

CEOs' reputations are critical to brand perception and company performance.

5 Strategies for Effective Social Listening to Understand Customers and Refine Your Brand

Brands now share image control with consumers due to social media, making it essential to understand audience perceptions through social listening.

Threads Surveys User Opinions on Political Content Restrictions

Meta is actively distancing itself from political news to improve its brand perception and mitigate the impact of misinformation.

Council Post: 15 Steps To Take When Your Messaging Doesn't Land Well With Customers

Even with thorough research, well-intentioned messages may not resonate with the audience, leading to backlash. Companies can rectify by listening, considering feedback, and evaluating broader audience opinion.

5 Strategies for Effective Social Listening to Understand Customers and Refine Your Brand

Brands now share image control with consumers due to social media, making it essential to understand audience perceptions through social listening.

Threads Surveys User Opinions on Political Content Restrictions

Meta is actively distancing itself from political news to improve its brand perception and mitigate the impact of misinformation.

Council Post: 15 Steps To Take When Your Messaging Doesn't Land Well With Customers

Even with thorough research, well-intentioned messages may not resonate with the audience, leading to backlash. Companies can rectify by listening, considering feedback, and evaluating broader audience opinion.

moresocial-media

#consumer-behavior

The Role of Aesthetic Choices in Building Brand Identity

A strong brand identity is vital for success in a competitive marketplace.

For consumers, AI is the new IoT | MarTech

Understanding consumer sentiment is crucial for marketers, especially regarding perceptions of AI in products.

The Pitfalls of Nickname Branding

Using nicknames in brand marketing often leads to negative consumer reactions and reduced engagement.

Three stripes and you're out: The sorry story of Sunak's Sambas

Sunak wore Adidas Sambas, affecting their cool status.

Brand coolness is fragile; association with public figures can sway perception.

The Role of Aesthetic Choices in Building Brand Identity

A strong brand identity is vital for success in a competitive marketplace.

For consumers, AI is the new IoT | MarTech

Understanding consumer sentiment is crucial for marketers, especially regarding perceptions of AI in products.

The Pitfalls of Nickname Branding

Using nicknames in brand marketing often leads to negative consumer reactions and reduced engagement.

Three stripes and you're out: The sorry story of Sunak's Sambas

Sunak wore Adidas Sambas, affecting their cool status.

Brand coolness is fragile; association with public figures can sway perception.

moreconsumer-behavior

Why Brands Can No Longer Afford to Ignore Latinx in America

Brands are increasingly seen as disregarding U.S. Latinx youth, with 76% feeling overlooked.

Young U.S. Latinx have high aspirations, prioritizing education and entrepreneurship despite facing challenges.

How Dating Apps Stack Up in the Gen Z Seduction Game

Dating apps are losing popularity among Gen Z, with many expressing a disinterest in using them regularly.

"cheap and nasty" new Massimo Dutti logo is really upsetting people

Fashion brands simplifying and modernizing logos by moving away from cursive styles.

Rebranding decisions can evoke strong negative reactions from customers and impact brand perception.

Why Elon Musks's 'X' Twitter rebrand is failing

The rebranding of Twitter to X is viewed as a costly misstep, leading to a significant decline in market value and brand equity.

"cheap and nasty" new Massimo Dutti logo is really upsetting people

Fashion brands simplifying and modernizing logos by moving away from cursive styles.

Rebranding decisions can evoke strong negative reactions from customers and impact brand perception.

Why Elon Musks's 'X' Twitter rebrand is failing

The rebranding of Twitter to X is viewed as a costly misstep, leading to a significant decline in market value and brand equity.

AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomes

Hubspot's AI Search Grader helps marketers understand brand perception in large language models, streamlining insights beyond traditional search methods.

Why marketers must combat the hidden threat of MFA sites | MarTech

Combatting MFA sites is crucial in preventing ad budget drain and protecting brand reputation in digital advertising.

How CEO Visibility Shapes Your Company's Reputation | Entrepreneur

CEOs must embrace online visibility and engagement for brand perception and thought leadership.

Social Media Monitoring and Listening: Elevate Your Brand

Monitoring and Listening are crucial in understanding online brand perception.

Apple apologizes for iPad Pro 'Crush' ad, Ad Age says By Reuters

Apple apologized for insensitivity in iPad Pro ad showcasing destruction of creative tools, diverging from brand perception.

Amid ongoing AI hype, some brands are taking a stand against the technology

Some brand leaders are starting to focus on the potential harms of generative AI over its commercial value.

Gag reflex: why gross humor can often leave a bad smell

Sometimes negative impressions, though unforgettable, may not benefit a brand in the long run.

Here's how Newsday brought back field trips to its newsroom - Poynter

Newsday in Education program targets fifth graders on Long Island to change the perception of the brand and educate students on journalism.

The program aims to revive the tradition of engaging with students through field trips and digital access, fulfilling a duty to educate while boosting staff morale.

Nostalgia is an important part of taste. Top food brands are capitalizing

Nostalgia is a significant trend in UK culture, driven by cyclical trends, collective stress response, and sensory factors.

Food is a powerful trigger for nostalgia in the UK, with taste, smell, and sound playing a crucial role in brand associations and perception.

from New York Daily News

Kevin Durant admits Knicks' brand is cool after 2019 comments: 'I might have embellished'

Kevin Durant acknowledges Knicks' brand is now cool after previously criticizing it.

Council Post: How To Leverage Your Brand's Reviews

Reviews have a significant impact on public perception and can affect conversions, income, and brand affinity.

A one-star increase in Yelp rating can lead to a 9% increase in revenue.

9 brands that are viewed differently in different countries

KFC is seen as a convenient, reliable fast-food option in most markets, but in Japan, it is a popular choice for parties and a Christmas tradition.

Strongbow is perceived as a cheaper cider brand aimed at young adults in the UK, but it has a more premium image in the US.

How to Improve Website Navigation for a Better User Experience?

Good website navigation is crucial for a seamless user experience, impacting satisfaction, loyalty, and user retention.

Unveiling the 7 Essential Components for an Exceptional Website

A modern website design encompasses more than just visual appeal; it impacts SEO, brand perception, and user behavior. It's crucial for reaching a wider audience and driving business goals.

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