Here's how Newsday brought back field trips to its newsroom - Poynter
Newsday in Education program targets fifth graders on Long Island to change the perception of the brand and educate students on journalism.
The program aims to revive the tradition of engaging with students through field trips and digital access, fulfilling a duty to educate while boosting staff morale. [ more ]
Northrop Grumman on creating the first serialized comedy for LinkedIn
Northrop Grumman and Dentsu Creative won the B2B category at The Drum Awards for Social Media.
The campaign aimed to increase positive perception of Northrop Grumman and humanize the brand by showcasing the innovative side of the company through comedy and behind-the-scenes vignettes. [ more ]