4 Lessons All Brands Can Learn From Liquid Death's UK DemiseLiquid Death's exit from the U.K. was a strategic decision, not a failure, highlighting the complexity of brand perception versus market realities.
5 Strategies for Effective Social Listening to Understand Customers and Refine Your BrandBrands now share image control with consumers due to social media, making it essential to understand audience perceptions through social listening.
How Dating Apps Stack Up in the Gen Z Seduction GameDating apps are losing popularity among Gen Z, with many expressing a disinterest in using them regularly.
4 Lessons All Brands Can Learn From Liquid Death's UK DemiseLiquid Death's exit from the U.K. was a strategic decision, not a failure, highlighting the complexity of brand perception versus market realities.
5 Strategies for Effective Social Listening to Understand Customers and Refine Your BrandBrands now share image control with consumers due to social media, making it essential to understand audience perceptions through social listening.
How Dating Apps Stack Up in the Gen Z Seduction GameDating apps are losing popularity among Gen Z, with many expressing a disinterest in using them regularly.
'It's become a personality brand now': Why Tesla's brand perception is in a tricky spot as sales slumpTesla's brand perception is closely tied to Elon Musk, whose polarizing persona is affecting consumer sentiment and vehicle deliveries.
Why Elon Musks's 'X' Twitter rebrand is failingThe rebranding of Twitter to X is viewed as a costly misstep, leading to a significant decline in market value and brand equity.
'It's become a personality brand now': Why Tesla's brand perception is in a tricky spot as sales slumpTesla's brand perception is closely tied to Elon Musk, whose polarizing persona is affecting consumer sentiment and vehicle deliveries.
Why Elon Musks's 'X' Twitter rebrand is failingThe rebranding of Twitter to X is viewed as a costly misstep, leading to a significant decline in market value and brand equity.
Social Media Monitoring and Listening: Elevate Your BrandMonitoring and Listening are crucial in understanding online brand perception.
How to stay in control when your business reputation is under fire - London Business News | Londonlovesbusiness.comA solid business reputation is essential for success; it shapes perception and influences customer loyalty.
Social Media Monitoring and Listening: Elevate Your BrandMonitoring and Listening are crucial in understanding online brand perception.
How to stay in control when your business reputation is under fire - London Business News | Londonlovesbusiness.comA solid business reputation is essential for success; it shapes perception and influences customer loyalty.
How Effective Are Ads with Celebrities?Celebrity endorsements can significantly impact brand perception and effectiveness in marketing campaigns, especially in competitive industries like online gaming.
A guide to measuring invisible product metrics - LogRocket BlogInvisible metrics like trust, satisfaction, and emotional engagement are essential for product development and user retention.
How to Improve Website Navigation for a Better User Experience?Good website navigation is crucial for a seamless user experience, impacting satisfaction, loyalty, and user retention.
A guide to measuring invisible product metrics - LogRocket BlogInvisible metrics like trust, satisfaction, and emotional engagement are essential for product development and user retention.
How to Improve Website Navigation for a Better User Experience?Good website navigation is crucial for a seamless user experience, impacting satisfaction, loyalty, and user retention.
Council Post: 4 Effective Strategies For Executive Reputation ManagementCEOs' reputations are critical to brand perception and company performance.
Threads Surveys User Opinions on Political Content RestrictionsMeta is actively distancing itself from political news to improve its brand perception and mitigate the impact of misinformation.
Council Post: 15 Steps To Take When Your Messaging Doesn't Land Well With CustomersEven with thorough research, well-intentioned messages may not resonate with the audience, leading to backlash. Companies can rectify by listening, considering feedback, and evaluating broader audience opinion.
Threads Surveys User Opinions on Political Content RestrictionsMeta is actively distancing itself from political news to improve its brand perception and mitigate the impact of misinformation.
Council Post: 15 Steps To Take When Your Messaging Doesn't Land Well With CustomersEven with thorough research, well-intentioned messages may not resonate with the audience, leading to backlash. Companies can rectify by listening, considering feedback, and evaluating broader audience opinion.
The Role of Aesthetic Choices in Building Brand IdentityA strong brand identity is vital for success in a competitive marketplace.
For consumers, AI is the new IoT | MarTechUnderstanding consumer sentiment is crucial for marketers, especially regarding perceptions of AI in products.
The Pitfalls of Nickname BrandingUsing nicknames in brand marketing often leads to negative consumer reactions and reduced engagement.
The Role of Aesthetic Choices in Building Brand IdentityA strong brand identity is vital for success in a competitive marketplace.
For consumers, AI is the new IoT | MarTechUnderstanding consumer sentiment is crucial for marketers, especially regarding perceptions of AI in products.
The Pitfalls of Nickname BrandingUsing nicknames in brand marketing often leads to negative consumer reactions and reduced engagement.
Why Brands Can No Longer Afford to Ignore Latinx in AmericaBrands are increasingly seen as disregarding U.S. Latinx youth, with 76% feeling overlooked.Young U.S. Latinx have high aspirations, prioritizing education and entrepreneurship despite facing challenges.
AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomesHubspot's AI Search Grader helps marketers understand brand perception in large language models, streamlining insights beyond traditional search methods.
Why marketers must combat the hidden threat of MFA sites | MarTechCombatting MFA sites is crucial in preventing ad budget drain and protecting brand reputation in digital advertising.
How CEO Visibility Shapes Your Company's Reputation | EntrepreneurCEOs must embrace online visibility and engagement for brand perception and thought leadership.
Apple apologizes for iPad Pro 'Crush' ad, Ad Age says By ReutersApple apologized for insensitivity in iPad Pro ad showcasing destruction of creative tools, diverging from brand perception.
Amid ongoing AI hype, some brands are taking a stand against the technologySome brand leaders are starting to focus on the potential harms of generative AI over its commercial value.
Gag reflex: why gross humor can often leave a bad smellSometimes negative impressions, though unforgettable, may not benefit a brand in the long run.
Unveiling the 7 Essential Components for an Exceptional WebsiteA modern website design encompasses more than just visual appeal; it impacts SEO, brand perception, and user behavior. It's crucial for reaching a wider audience and driving business goals.