#brand-perception

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fromMashable India
6 days ago

Snapchat Study Finds Attention Is Digital Advertising's New Currency

Attention metrics can dramatically influence brand perception and recall among Gen Z audiences.
fromDigiday
1 month ago

Agencies create specialist units to help marketers' solve for AI search gatekeepers

Rising demand among marketers for AI search expertise drives agencies to create specialist units to assist clients in understanding technology's impact on consumer habits.
Digital life
#tesla
Toronto startup
fromTESLARATI
2 months ago

Tesla's Elon Musk reveals five-year plan for CEO role

Cathie Wood acknowledges short-term brand damage for Tesla due to Elon Musk's political involvement, but believes it's not a long-term concern.
Gadgets
fromTESLARATI
3 months ago

Barclays slashes Tesla price target 15% to $275

Barclays cuts Tesla's price target by 15% due to weak fundamentals and warns Musk's Trump ties could harm the brand.
more#tesla
fromEntrepreneur
2 months ago

Why Qualitative Feedback Is the Most Valuable Metric You're Not Tracking | Entrepreneur

Success is starting to hinge more on qualitative customer feedback and brand perception. Not just perfect attribution models.
Marketing tech
fromwww.thelocal.se
3 months ago

EXPLAINED: How Sweden's national brand is 'relatively weak' in India

"Sweden is not that well-known and is seen as not being strong in the areas that generate positive opinions of other countries, such as having a strong and stable economy, products and brands in high demand, as well as being easy to do business with."
European startups
Marketing tech
fromThe Verge
3 months ago

Media events can impact how users feel about Meta, even if the product doesn't change.

Media events influence user sentiment about Meta, regardless of actual product quality.
fromForbes
3 months ago

Brand Strategy: What It Is And Why It's The Pulse Of Great Businesses

Effective brand strategy shapes both external perceptions and internal organizational culture, fostering unity and clarity.
fromAdweek
3 months ago

4 Lessons All Brands Can Learn From Liquid Death's UK Demise

"Liquid Death didn't fail in the U.K. because of its brand. Actually, it didn't fail at all."
Beer
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