#brand-perception

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Investing.com Australia
1 week ago
Apple

Apple apologizes for iPad Pro 'Crush' ad, Ad Age says By Reuters

Apple apologized for insensitivity in iPad Pro ad showcasing destruction of creative tools, diverging from brand perception. [ more ]
Labridge Digital Marketing
1 month ago
Marketing

Social Media Monitoring and Listening: Elevate Your Brand

Monitoring and Listening are crucial in understanding online brand perception. [ more ]
The Drum
3 weeks ago
Marketing

Gag reflex: why gross humor can often leave a bad smell

Sometimes negative impressions, though unforgettable, may not benefit a brand in the long run. [ more ]
The Drum
1 month ago
Marketing

Three stripes and you're out: The sorry story of Sunak's Sambas

Sunak wore Adidas Sambas, affecting their cool status.
Brand coolness is fragile; association with public figures can sway perception. [ more ]
The Drum
2 months ago
Marketing

Nostalgia is an important part of taste. Top food brands are capitalizing

Nostalgia is a significant trend in UK culture, driven by cyclical trends, collective stress response, and sensory factors.
Food is a powerful trigger for nostalgia in the UK, with taste, smell, and sound playing a crucial role in brand associations and perception. [ more ]
Forbes
3 months ago
Marketing

Council Post: How To Leverage Your Brand's Reviews

Reviews have a significant impact on public perception and can affect conversions, income, and brand affinity.
A one-star increase in Yelp rating can lead to a 9% increase in revenue. [ more ]
Creative Bloq
3 months ago
Marketing

9 brands that are viewed differently in different countries

KFC is seen as a convenient, reliable fast-food option in most markets, but in Japan, it is a popular choice for parties and a Christmas tradition.
Strongbow is perceived as a cheaper cider brand aimed at young adults in the UK, but it has a more premium image in the US. [ more ]
The Drum
3 weeks ago
Artificial intelligence

Amid ongoing AI hype, some brands are taking a stand against the technology

Some brand leaders are starting to focus on the potential harms of generative AI over its commercial value. [ more ]
Creative Bloq
1 month ago
Graphic design

"cheap and nasty" new Massimo Dutti logo is really upsetting people

Fashion brands simplifying and modernizing logos by moving away from cursive styles.
Rebranding decisions can evoke strong negative reactions from customers and impact brand perception. [ more ]
Poynter
2 months ago
Education

Here's how Newsday brought back field trips to its newsroom - Poynter

Newsday in Education program targets fifth graders on Long Island to change the perception of the brand and educate students on journalism.
The program aims to revive the tradition of engaging with students through field trips and digital access, fulfilling a duty to educate while boosting staff morale. [ more ]
New York Daily News
2 months ago
New York Knicks

Kevin Durant admits Knicks' brand is cool after 2019 comments: 'I might have embellished'

Kevin Durant acknowledges Knicks' brand is now cool after previously criticizing it. [ more ]
Forbes
3 months ago
Marketing

Council Post: Employer Branding Strategy: How To Recruit And Retain Top Talent

Every business has an employer brand that is different from the corporate brand.
An audit can help identify areas for improvement in employer branding. [ more ]
The Drum
5 months ago
Marketing

Northrop Grumman on creating the first serialized comedy for LinkedIn

Northrop Grumman and Dentsu Creative won the B2B category at The Drum Awards for Social Media.
The campaign aimed to increase positive perception of Northrop Grumman and humanize the brand by showcasing the innovative side of the company through comedy and behind-the-scenes vignettes. [ more ]
Exchangewire
5 months ago
Online marketing

Picnic/YouGov Survey Finds Brands are Wasting Budget on 'Annoying' Ads That Do More Harm Than Good - ExchangeWire.com

70% of people find digital advertising annoying.
Poor advertising experiences negatively affect consumer perception of a brand. [ more ]
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