5 Strategies for Effective Social Listening to Understand Customers and Refine Your Brand
Brands now share image control with consumers due to social media, making it essential to understand audience perceptions through social listening.
Threads Surveys User Opinions on Political Content Restrictions
Meta is actively distancing itself from political news to improve its brand perception and mitigate the impact of misinformation.
Council Post: 15 Steps To Take When Your Messaging Doesn't Land Well With Customers
Even with thorough research, well-intentioned messages may not resonate with the audience, leading to backlash. Companies can rectify by listening, considering feedback, and evaluating broader audience opinion.
5 Strategies for Effective Social Listening to Understand Customers and Refine Your Brand
Brands now share image control with consumers due to social media, making it essential to understand audience perceptions through social listening.
Threads Surveys User Opinions on Political Content Restrictions
Meta is actively distancing itself from political news to improve its brand perception and mitigate the impact of misinformation.
Council Post: 15 Steps To Take When Your Messaging Doesn't Land Well With Customers
Even with thorough research, well-intentioned messages may not resonate with the audience, leading to backlash. Companies can rectify by listening, considering feedback, and evaluating broader audience opinion.
AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomes
Hubspot's AI Search Grader helps marketers understand brand perception in large language models, streamlining insights beyond traditional search methods.
Why marketers must combat the hidden threat of MFA sites | MarTech
Combatting MFA sites is crucial in preventing ad budget drain and protecting brand reputation in digital advertising.
How CEO Visibility Shapes Your Company's Reputation | Entrepreneur
CEOs must embrace online visibility and engagement for brand perception and thought leadership.
Social Media Monitoring and Listening: Elevate Your Brand
Monitoring and Listening are crucial in understanding online brand perception.
Apple apologizes for iPad Pro 'Crush' ad, Ad Age says By Reuters
Apple apologized for insensitivity in iPad Pro ad showcasing destruction of creative tools, diverging from brand perception.
Amid ongoing AI hype, some brands are taking a stand against the technology
Some brand leaders are starting to focus on the potential harms of generative AI over its commercial value.
Gag reflex: why gross humor can often leave a bad smell
Sometimes negative impressions, though unforgettable, may not benefit a brand in the long run.
Here's how Newsday brought back field trips to its newsroom - Poynter
Newsday in Education program targets fifth graders on Long Island to change the perception of the brand and educate students on journalism.
The program aims to revive the tradition of engaging with students through field trips and digital access, fulfilling a duty to educate while boosting staff morale.
Nostalgia is an important part of taste. Top food brands are capitalizing
Nostalgia is a significant trend in UK culture, driven by cyclical trends, collective stress response, and sensory factors.
Food is a powerful trigger for nostalgia in the UK, with taste, smell, and sound playing a crucial role in brand associations and perception.
Kevin Durant admits Knicks' brand is cool after 2019 comments: 'I might have embellished'
Kevin Durant acknowledges Knicks' brand is now cool after previously criticizing it.
Council Post: How To Leverage Your Brand's Reviews
Reviews have a significant impact on public perception and can affect conversions, income, and brand affinity.
A one-star increase in Yelp rating can lead to a 9% increase in revenue.
9 brands that are viewed differently in different countries
KFC is seen as a convenient, reliable fast-food option in most markets, but in Japan, it is a popular choice for parties and a Christmas tradition.
Strongbow is perceived as a cheaper cider brand aimed at young adults in the UK, but it has a more premium image in the US.
Council Post: Employer Branding Strategy: How To Recruit And Retain Top Talent
Every business has an employer brand that is different from the corporate brand.
An audit can help identify areas for improvement in employer branding.
Northrop Grumman on creating the first serialized comedy for LinkedIn
Northrop Grumman and Dentsu Creative won the B2B category at The Drum Awards for Social Media.
The campaign aimed to increase positive perception of Northrop Grumman and humanize the brand by showcasing the innovative side of the company through comedy and behind-the-scenes vignettes.
How to Improve Website Navigation for a Better User Experience?
Good website navigation is crucial for a seamless user experience, impacting satisfaction, loyalty, and user retention.
Unveiling the 7 Essential Components for an Exceptional Website
A modern website design encompasses more than just visual appeal; it impacts SEO, brand perception, and user behavior. It's crucial for reaching a wider audience and driving business goals.