Sahil Gandhi, co-founder of a London-based Webflow agency, emphasizes that brand strategy is not merely about logos or aesthetics but is central to shaping an organization's perception and internal culture. A robust brand strategy influences employee behavior and stakeholder interactions, creating a unified identity. Gandhi illustrates this concept with examples of successful companies like Apple and smaller firms like SEOMG!, which have cultivated effective brand strategies that prioritize employee well-being, ultimately enhancing reputation and revenue. The article advocates for organizations to focus on internal brand coherence, enhancing familiarity and connection with all stakeholders.
A comprehensive brand strategy is instrumental in shaping not just external perceptions but also cultivating a strong, coherent internal identity that resonates with all stakeholders.
Brand strategy goes beyond external perception. It can significantly shape the internal environment of an organization, influencing how team members behave and who represents the organization.
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