The article contrasts the success of 7-Eleven in Japan with the difficulties faced by Liquid Death in the UK, illustrating key principles of successful global expansion. 7-Eleven has thrived in Japan with a significant store presence and high profitability, thanks to its adaptation to local culture and consumer preferences. In contrast, Liquid Death's exit from the UK market was due to a mismatch between their marketing strategy and local market needs, highlighting the critical importance of product-market fit, consumer behavior, and geographic strategy in achieving international growth.
7-Eleven's success in Japan showcases the importance of adapting to local markets, highlighted by its vast store network and high profit margins compared to the U.S.
Liquid Death's retreat from the UK underlines how marketing alone cannot guarantee success; understanding local consumer behavior and needs is crucial.
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