fromPractical Ecommerce
1 day agoHow U.S. Merchants Fail E.U. Consumers
U.S. merchants eyeing European expansion see 450 million consumers unified under common trade regulations. The reality is different. The European Union harmonizes cross-border commerce rules, but it doesn't harmonize the people doing the buying. This misunderstanding costs conversions in every country. Without payment after delivery, German shoppers bounce. Absent the French language, buyers in France lose trust. Parcel delivery lockers are critical for Polish consumers.
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