#localization

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Marketing
fromForbes
12 hours ago

18 Valuable Lessons To Learn From Successful Marketing Campaigns

Prioritize storytelling, customer pain insight, localization, and measurable objectives while combining data with empathy to create authentic, trust-building campaigns that drive growth.
Video games
fromGameSpot
1 day ago

Animal Crossing Almost Had A Better Title In The West But Nintendo Rejected It

Animal Crossing's Western localization required extensive cultural adaptation, renaming, and rewriting over six to twelve months to make Japan-specific content accessible to Western audiences.
fromGameSpot
2 days ago

Princess Peach's Toadstool Name Was Invented By A Surprising Source

Nintendo's star heroine wasn't always named Princess Peach, and for many years prior to the release of Super Mario 64 went by a different name: Princess Toadstool. Now, fans know the reason why, and it wasn't because of any decision Nintendo made. In an interview with Time Extension, Nintendo veteran Leslie Swan, who over the course of her nearly three-decade career helped localize countless Nintendo classics, wrote for Nintendo Power magazine, and even voiced Princess Peach in Super Mario 64, spilled the beans on the unlikely origin of the Toadstool moniker. She said in Nintendo's early days, there wasn't a lot of communication between the development teams in Japan and those working on marketing in the US.
Video games
Video games
fromEngadget
3 days ago

Silksong reviews drop to mostly negative for Chinese players due to confusing translations

Poor Simplified Chinese localization and inconsistent tone are causing significant dissatisfaction among Chinese-speaking Silksong players, dropping its localized reception compared with previous game.
Artificial intelligence
fromBusiness Insider
5 days ago

Meta is paying contractors up to $55 an hour to build AI chatbot characters

Meta hires US contractors fluent in Hindi, Indonesian, Spanish, and Portuguese to create localized AI chatbot characters across Instagram, Messenger, and WhatsApp.
Video games
fromKotaku
5 days ago

Hollow Knight: Silksong Review-Bombed Over Terrible Chinese Translation

Hollow Knight: Silksong topped Steam charts and exceeded 550,000 concurrent players, but Chinese players review-bombed it due to poor Simplified Chinese localization.
Marketing
fromEntrepreneur
5 days ago

This Is the Marketing Strategy Every Small Business Can Afford | Entrepreneur

Localizing online presence—keywords, listings, and clear service details—is essential for being found, trusted, and chosen by nearby customers.
fromInverse
2 weeks ago

'Final Fantasy Tactics' Remaster Is Finally Adding A Long-Lost Feature

In the original Final Fantasy Tactics, these are essentially mini-visual novels, almost like choose-your-own-adventure stories supported by audio and pictures. There are four different Sound Novels that are unlocked when you obtain specific artefacts, and while none are vital to the main narrative, they help enrich the world of Ivalice and dive into its lore and history. These were unfortunately completely cut from the English release, likely because of the extra time and workload it would have taken to localize.
Video games
Renovation
fromConde Nast Traveler
2 weeks ago

W Hotels Are All Grown Up-and Cooler Than Ever

W Hotels shifted from a Manhattan-centric brand to locally rooted properties emphasizing place, design, wellness, and tailored local experiences.
JavaScript
fromRaymondcamden
2 weeks ago

Unit Formatting with Intl in JavaScript

Intl.NumberFormat supports locale-aware unit formatting and Intl.supportedValuesOf('unit') returns valid unit identifiers for consistent measurement display.
Artificial intelligence
fromTechCrunch
2 weeks ago

OpenAI announces New Delhi office as it expands footprint in India | TechCrunch

OpenAI will open its first Indian office in New Delhi, assemble a local team, and tailor products, partnerships, and events to the Indian market.
Online learning
fromeLearning Industry
2 weeks ago

Smarter, Faster, Better: 25 AI Tools For L&D That Make Learning Stick [eBook Launch]

Combining AI tools with L&D expertise streamlines content development, personalizes learning, automates routine tasks, and increases engagement and scalability.
Artificial intelligence
fromTalkMarkets
3 weeks ago

Meta Adds AI Voice Translation To Reels And Everyone's Suddenly Fluent

Meta launched AI voice translation for Instagram and Facebook Reels that dubs English-Spanish, preserves creator voices, offers optional lip-sync, and surfaces translations by viewer language.
fromSmashing Magazine
1 month ago

The Power Of The Intl API: A Definitive Guide To Browser-Native Internationalization - Smashing Magazine

Internationalization involves more than just text translation; it encompasses formatting dates, pluralization, and sorting according to cultural expectations. The Intl API allows modern JavaScript to handle these tasks natively.
JavaScript
Online learning
fromeLearning
1 month ago

Translation vs. Localization in Captivate: Which Approach Suits Your Course? - eLearning

Translation converts text between languages; localization adapts content for cultural relevance and audience engagement.
Mobile UX
fromSmashing Magazine
1 month ago

Why Non-Native Content Designers Improve Global UX - Smashing Magazine

Clear and inclusive English content is essential for non-native users to enhance user experience and reduce confusion.
fromHackernoon
1 year ago

New AI Model Shows Resilience Amid Sparse Point Cloud Data | HackerNoon

The results suggest that the coarse text-cell retrieval serves as a foundational step in the overall localization process. The subsequent fine position estimation generally improves the localization performance.
Science
fromThe Verge
2 months ago

Crunchyroll ran embarrassingly bad ChatGPT subtitles on its new anime series

"Errors in subtitles aren't unheard of, but sentences like 'Is gameover. if you fall, you are out' are an entirely different kind of bad."
Digital life
fromeLearning Industry
2 months ago

Why A One-Size-Fits-All Approach Fails In Global eLearning

A one-size-fits-all approach in international eLearning leads to disengagement and resentment among learners due to cultural differences and varying learning contexts.
Online learning
fromEngadget
2 months ago

11 Bit Studios clarifies its AI use in The Alters after player outcry

11 Bit Studios acknowledged that the use of AI-generated content in The Alters was a mistake, promising to rectify the oversight and improve localization.
Artificial intelligence
Remote teams
fromHackernoon
2 years ago

The Localization Approaches Every Engineering Team Should Know in 2025 | HackerNoon

Localization is a foundational requirement for global products in 2025.
Scalable systems for localization are crucial for user experience.
A range of localization strategies exists, each with unique benefits and drawbacks.
Marketing tech
fromExchangewire
2 months ago

Targeting in APAC: The Data Requirements for Nuanced Strategies

Effective targeting in APAC requires localized strategies that reflect the unique characteristics of each market, moving away from a one-size-fits-all approach.
Marketing tech
fromForbes
3 months ago

How Global Brands Can Avoid Cultural Missteps In New Markets

Expanding into new markets offers growth opportunities but poses risks of cultural missteps.
Online learning
fromBusiness Matters
3 months ago

6 Tips for Multilingual E-Learning Content

E-learning content must prioritize cultural context, not just direct translation.
A thorough translation plan is essential for effective multilingual e-learning.
fromTheregister
3 months ago

UK-to-US English converter produced amazing mistakes

Suddenly we needed to localize thousands of online articles, lessons, and other documents into American English.
Writing
Graphic design
fromSmashing Magazine
4 months ago

Integrating Localization Into Design Systems - Smashing Magazine

Designing for localization enhances usability across languages, avoiding common multilingual design pitfalls.
Figma Variables and design tokens are essential tools for creating adaptable design systems.
Marketing
fromBusiness Insider
4 months ago

Make me look less American: Brands are changing up their ads amid Trump's trade war

Brands are de-Americanizing their marketing strategies by emphasizing local culture and production to adapt to geopolitical tensions.
#google-search
fromSearch Engine Roundtable
4 months ago
Privacy technologies

Google On How To Use Country & Language Parameters In Google Search

You can customize Google Search results by appending language and country parameters to the URL.
Node JS
fromLogRocket Blog
4 months ago

How to format dates in JavaScript: Methods, libraries, and best practices - LogRocket Blog

JavaScript date handling varies in complexity, requiring careful choices between native APIs and specialized libraries.
Mobile UX
fromMedium
4 months ago

A Guide to Product Localization: Designing for New Markets

Product localization customizes products for target market languages, cultures, and regulations.
76% of shoppers favor products with information in native languages.
UX design
fromMedium
4 months ago

Ignoring Character Limits Can Wreck Your Product's UX

Effective UI text must adhere to character limits to prevent layout issues and ensure user experience across languages.
Cryptocurrency
fromTESLARATI
4 months ago

Tesla says it's ready for Trump's auto tariffs

Tesla's localization strategy mitigates the impact of Trump’s auto tariffs, making it less affected compared to other automakers.
fromWingware
4 months ago

Wing Python IDE 11 Beta 2 - April 22, 2025 - Wing Python IDE

Wing 11 introduces significant enhancements, including AI support for various providers, improved code editing features, and updated localizations, streamlining Python development.
Artificial intelligence
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